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Category: 1940s

1940s Fashion, 1940s Photo, 1940s History 

1940s Magazine Covers of Women Doing Their Part During WW2

If you follow my blog on the regular, you know that I’m pretty passionate about showcasing the stories of women on the homefront and at war during WW2. I like to focus on Canada as much as I can (since I’m Canadian) but there are other times I like to just showcase all the efforts of women from all over. Today is one of those days.

This week’s post is on 1940s magazine covers showcasing women from all over doing their part for the war effort. At home or overseas.

Further Reading: Vintage Photo Tuesday: Women of WW2 “Do Your Part!”

1940s vintage magazine cover of Colliers featuring women in 1943 in uniform. They are wearing 1940s hairstyles.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

1940s Magazine Covers

Women Doing Their Part During WW2

First up I would like to kick off this blog post with this fantastic Sept 19th, 1943 cover illustration of two women in 1940s “off to work in the factory” clothing (hello saddle shoes!) and 1940s hairstyles (complete with hair scarfs and hair flowers). Love our “Rosies”.

Take a look at my friend and author, Elinor Florence’s collection of Toronto “Star Weekly” on her blog HERE.

1940s vintage magazine cover for the Toronto Star Weekly from Sept 1943 featuring an illustration of two 1940s women going to work for the WW2 war effort

Source: Elinor Florence

McCall’s Magazine, February 1943 with an amazing cover of an Aviatrix*.

Published in the thick of WWII, it is full of articles about making do, about sacrifice, ads about how to save, how to be a patriot and support the boys.

*Definition of Aviatrix: A woman who is a pilot.” It’s the feminine equivalent of aviator, and was often used to refer to Amelia Earhart, who vanished with her plane in 1937 while attempting to fly around the world. The word was most commonly used in the 1930s and 1940s before the role of “pilot” was well established (Source).

(available for purchase as of Nov 10th, 2022 HERE)

1940s vintage magazine: McCall's Magazine, February 1943 with an amazing cover of an Aviatrix

Source: Etsy-GroverStreetGirlSews

September 14th, 1943 – The Australian Woman’s Mirror. 32 pages of fashion, advertising, knitting, recipes and more.

1940s Vintage Magazine from WW2 featuring an Australian Woman in Uniform. September 14th, 1943 - The Australian Woman's Mirror. 32 pages of fashion, advertising, knitting, recipes and more.

Source: Etsy – TheVintageSide

1940s Cosmpolitan magazine featuring a nurse looking at her watch. Inside the magazine is ‘A Story of Wartime Marriage’.

1940s vintage magazine cover from Cosmpolitan magazine, March featuring a woman during WW2 as a nurse. Inside the magazine is a story of Wartime Marriage.

Source: Pulpcovers.com

“Working the Farms” was an important job all over the world.

A 56-page Everywoman magazine dating from March 1942, packed with social history and women’s interest features including:

– Mrs. Miles, Britain’s only aircraft designer
– Schooling
– Advice on selecting clothes styles that will be versatile and durable
– This Changing World
– Beauty While You Work
– Tips for renovating old and second-hand furniture
– Cleaning and caring for glass and china
– Ration-book cookery with recipes for every meal including desserts
– Spiritualism
– Knitting patterns (pictured)
– Health and beauty
– Beautifully illustrated short stories
– Readers’ letters & problem page
– and of course all those wonderful wartime adverts!

Digital Copy HERE

1940s Vintage Magazine: Full 56-page "Everywoman" magazine dating from March 1942, packed with social history and women's interest features

Source: Etsy-tuppencehapenny

Chatelaine magazine, September 1942. “Clocking in to start her war work”.

Further Reading: Chatelaine-The Canadian Magazine for Women since 1928 (past blog post)

1940s vintage magazine cover - Chatelaine magazine, September 1942. "Clocking in to start her war work". She is wearing 1940s factory outfit and hairscarf and 1940s hairstyle.

The Australian Women’s Weekly 13-01-1945. The cover features the women of Australia who entered the service to help the cause.

Further Reading: The 1940s Vintage Magazine Covers of ‘The Australian Women’s Weekly (past blog post)

1940s vintage magazine cover: The Australian Women's Weekly 13-01-1945. The cover features the women of Australia who entered the service to help the cause to help the WW2 war effort

LIFE magazine from July 1st, 1940 featuring “Red Cross Girl”.

1940s vintage magazine cover of LIFE magazine from July 1st, 1940 featuring "Red Cross Girl" doing her part for the WW2 war effort.

Source: Flickr

December 1941 of Women and Home, featuring knitting and crochet patterns for Christmas gifts and a woman returing home from doing her part.

1940s vintage magazine cover from December 1941 of Women and home featuring knitting and crochet patterns for christmas gifts and a woman returing home from helping the WW2 war effort

Source: Pinterest

McCall’s magazine September 1942, featuring another “Rosie” working in a factory.

1940s vintage magazine from WW2-McCall's September 1942 featuring a woman working in a factory for the WW2 war effort - Rosie the Riveter

Source: Pattern Vault

WOMAN magazine- “Incorporating the Woman’s budget”, May 3rd, 1943.

1940s vintage magazine: 1943 May 3rd Woman magazine featuring a woman in unform on the cover.

Source: Etsy – TheVintageSide

Collier’s Magazine July 14, 1945 – featuring Carole Landis on the cover.

Landis war work: In 1942, she toured with comedienne Martha Raye, dancer Mitzi Mayfair and actress Kay Francis with a USO troupe in England and North Africa. Two years later, she entertained soldiers in the South Pacific with Jack Benny. Benny later said that while many entertainers were reluctant to visit wounded men in camp hospitals, Landis made a point of spending time with them, and she displayed tremendous empathy as she talked with them about their lives and families back home. Landis traveled more than 100,000 miles during the war and spent more time visiting troops than any other actress. She became a popular pin-up with servicemen during World War II (Source).

1940s vintage magazine: Vintage Collier’s Magazine July 14, 1945 - WWII Carole Landis Cover. Stunning 1940s hairstyle inspiration.

Source: Pinterest

Thank you for dropping by! And thank you to all that served for your service near and far.

FURTHER READING:

Liz

Canadian Women on the Home Front During WW2 – Part 2

It is now November and that means Remembrance Day is just around the corner (Nov 11th). So I thought to honour this upcoming day that I would do a part 2 appreciation photo post about ‘Canadian Women’s Role’s on the Home Front during WW2’ (please find part 1 HERE).

Let’s begin!

Canadian Women on the Home Front-WW2

194s Stamp: The Second World War, 1940, Canada Mobilizes Its Resources -Home Front effort.

Source: postagestampguide.com

Some Facts About Women on the Home Front:

During the war, many women took a wide variety of civilian jobs that had once been filled by men. 

  • Out of a total Canadian population of 11 million people, only about 600,000 Canadian women held permanent jobs when the war started. During the war, their numbers doubled to 1,200,000.
  • At the peak of wartime employment in 1943-44, 439,000 women worked in the service sector, 373,000 in manufacturing and 4,000 in construction
  • Women’s smaller physical size and manual dexterity helped them develop a great reputation for fine precision work in electronics, optics, and instrument assembly.
  • With their sons overseas, many farm women had to take on extra work. One Alberta mother of nine sons – all of them either in the army or away working in factories – drove the tractor, plowed the fields, put up hay, and hauled grain to elevators, along with tending her garden, raising chickens, pigs and turkeys, and canning hundreds of jars of fruits and vegetables.
  • Women who worked with lumberjacks and loggers during the war were called “lumberjills.”
  • Canada’s Elsie Gregory MacGill (see a cool very short video about her below) was the first woman in the world to graduate as an aeronautical engineer. She worked for Fairchild Aircraft Limited during the war. In 1940, her team’s design and production methods were turning out more than 100 Hurricane combat aircraft per month (Source)


The Vintage Photos:

Sunshine Waterloo Company Limited – Inspection of adapters for 2″ Smoke Bombs by the Inspection Board of the United Kingdom and Canada. Note the poster on the wall in the background promoting accurate work.

ABOUT: The Sunshine Waterloo Company (later SunarHauserman Limited) was started in 1930 as a joint venture of the H.V. McKay Company of Melbourne, Australia and the Waterloo Manufacturing Company, Limited to make combines for the North American and Argentine markets.

During the Depression the grain harvesters were being phased out as the farmers could not afford to buy them, and the company produced automotive stampings for cars. Waterloo Manufacturing withdrew from the joint venture in 1934. The company expanded to bed warmers, baby carriages, roller skates and industrial steel shelving. In 1939 Sunshine began manufacturing bombs, land mines, army truck doors, gun mounts, airplane parts and complete nose assemblies for the Mosquito fighter-bomber. The company operated around the clock and was Waterloo’s largest employer during the war years (Source).

1940s vintage photo of parts of a smoke bomb being inspected at a factory in Waterloo, ontario canada during WW2.

Source: Waterloo Public Library

1943 photo from the Toronto Star: Final touches are applied to a completed plane fuselage. Put together in three sections; the plywood fuselage is cheaper and said to be more serviceable and stronger than the metal product.

1940s Vintage Photo of Canadian Women during WW2 working on the Final touches to a completed plane fuselage. This was part of the home front effort during the war.

Source: Toronto Public Library Digital Archive – Toronto Star

June 21, 1943. Bernice Coulter soldering airplane parts, DeHavilland factory.

1940s vintage photo, June 21, 1943. Bernice Coulter soldering airplane parts, DeHavilland factory. Women on the WW2 Home Front.

Source: City of Toronto Archives Fonds 1266, Item 83188

Women soldering and assembling cables for airplanes, Canadian Car and Foundry Co., 1945.

1940s vintage photo of Canaidan Women soldering and assembling cables for airplanes, at the 
Canadian Car and Foundry Co., 1945 for the Canadian Home Front Effort.

Source: sfu.ca

1942 photo of a Canadian “Rosie the Riveter”.

Original Toronto Star caption: “She didn’t even look up when the photographer’s bulb flashed. She’s Georgina Ogilvie; and she’s riveting on a bomber. Girls regularly do this now.” (source).

1940s vitnage photo of 1942 photo of a Canadian "Rosie the Riveter" working on an airplane in a factory. 

Original Toronto Star caption: "She didn't even look up when the photographer's bulb flashed. She's Georgina Ogilvie; and she's riveting on a bomber. Girls regularly do this now."

Source: Toronto Public Library Archives

This booklet produced by Boeing Canada gave new female employees tips on how to be safe in an industrial setting, which until the war was unavailable to them.

1940s booklet produced by Boeing Canada gave new female employees tips on how to be safe in an industrial setting, which until the war was unavailable to them.

City of Richmond Archives reference files

Cecilia Butler working in the John Inglis Company munitions plant in Toronto, December 1943.

On the home front, Black Canadians made important contributions by working in factories that produced vehicles, weapons, ammunition and other materials for the war effort, and taking part in other patriotic efforts like war bond drives. Black women worked in vital jobs in various industries, for example, in munitions factories in Central Canada and shipbuilding yards in Nova Scotia (Source).

FURTHER READING: Black Canadians in uniform — a proud tradition

1940s Vintage Photo of Cecilia Butler a Black Women working in the John Inglis Company munitions plant in Toronto during the Second World War, December 1943.

Source: Veterans.gc.ca

1940s photo of two women holding a salmon at a Cannery.

Food production was another industry that was vital to the war effort. “Salmon for Britain” was a slogan used to encourage productivity in local canneries.

One of thos canneries, was the Gulf of Georgia Cannery, one of B.C.’s largest canneries located in Steveston Village, during the 1940s (I have been there and seen the cannery museum. I highly recommend!).

“The Cannery always employed women, it wasn’t new, but it did change during the Second World War, when there was more need for women to work in factory,” said Shannon King, manager of audience engagement of Gulf of Georgia Cannery Society, to the Richmond News.

In 1941, 35 canneries in B.C. packed a record two million cases of salmon, two thirds of which was sent to Great Britain, where war stalked the land. In 1942, Great Britain received all of the salmon canned in B.C.

“Canned fish was extremely important during war time, not only for soldiers, but also for civilians,” said King.

“Because it was high in protein and easily transportable. It was helpful that at the front, people were able to just open the can and eat it; for civilians, it was cheap protein.” (Source & a great article on these women).

1940s vintage photo of women working in salmon canneries in BC, Canada during WW2. Working for the Home Front effort.

City of Richmond Archives, Photograph #1985 4 1759

1940s vintage photo in front of the ‘Ontario Farm Service Force Camp’ sign. Future…Farmerettes.

Who were Farmerettes?

When the farm labour shortage was acute during the war years, these young women planted, hoed, hand-weeded, thinned, staked, picked fruit and harvested vegetables. Helping to increase food production for Ontario (and Great Britain) was so important.

The Ontario Farm Service Force initiated the Farmerette program in 1941 and it continued until 1953. In conjunction with the YWCA, the Department of Agriculture as well as the Department of Education, Farmerette Camps were established and farmers and growers subscribed to the plan (Source).

You can read all about these hard working women in this 2019 book: Onion Skins and Peach Fuzz: Memories of Ontario Farmerettes by Shirleyan English & Bonnie Sitter

1940s vintage photo of two women who worked on farms during the Home Front effort in WW2 they were called Farmerettes

Source: www.harrowsmithmag.com

Dorothy McCabe, Queenie Edward, and Edith Allen knitting in a Red Cross workroom, March 2nd, 1943.

Knitting was a popular way for civilians (including men and children as well as women) to directly and personally help the men and women overseas. Basic articles of clothing such as socks, scarves, and sweaters were always useful. The Red Cross also produced a booklet of patterns for specific uses, including mitts designed for those using rifles or radio equipment, caps to be worn under steel helmets, and amputation covers and bed socks for convalescents (Source).

Source: The Toronto Archives

Violet Carlson, working at the Small Arms Manufacturing plant October 13, 1943.

The Small Arms Inspection Building is located on the 15.7 hectare parcel of land known as the Arsenal Lands on the eastern border of Mississauga’s waterfront. In 1940, the site became a large munitions plant manufacturing rifles and small arms for the Canadian Army through the Second World War until 1974. Small Arms Limited recruited and supported a significant number of women, who made up about two-thirds of the factory’s workforce. This was critical to changing the role of women and recognizing their significance to the workforce in Canada.

Read all about these women in a archived blog post I have written: Canada’s WW2 Home Front Effort: The Small Arms Inspection Building

1940s vintage photo from 1943 of a women working at the Small Arms Inspection Building / Small Arms Manufacturing plant during WW2 in Mississauga, Ontario Canada. She is doing her part for the Home front.

Source: City of Toronto Archives

1941 photo of the Women’s Red Cross, Food Administration Section in a parade in front of Toronto City Hall.

1940s Vintage Photo: 1941 photo of the Women's Red Cross, Food Administration Section in a parade in front of Toronto City Hall.

Source: Toronto Public Library Digital Archive

April 16th, 1942. Women workers stitch service uniforms using sewing machines at the Great Western Garment Co (Edmonton, Alberta).

1940s Photo..April 16th, 1942. Women workers stitch service uniforms using sewing machines at the Great Western Garment Co (Edmonton, Alberta).

Source: Archives of Canada

1940s photo of women and men in the sewing room at Tip Top Tailor making uniforms for Canadian soldiers.

1940s photo of Women and Men in the sewing room at Tip Top Tailor making uniforms for Canadian soldiers.

Source: sfu.ca

Photograph of Madge Macbeth (Canadian writer) raising money for war bonds (late 1930’s photo).

1930s Photograph of Madge Macbeth (Canadian writer) raising money for war bonds (late 1930's photo).

Source: Archives of Canada

Thank you for your service!

FURTHER READING:

Thanks for dropping by and spending some time at the Vintage Inn. I look forward to welcoming you back!

Liz