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Category: Vintage Fashion

Vintage Makeup Advertisements

From flapper girls to pin-up dolls, vintage makeup ads not only sold cosmetics but also sold a lifestyle.

Join me as we dive into the captivating world of vintage beauty as seen in these iconic advertisements from the 1920s-1950s.

1950s vintage advertisement for Maybelline makeup-Before and after as seen on a 1950s woman.

(Note: These ads are also perfect vintage beauty / hair & fashion inspiration for when you are looking to recreate an authentic look from your era of choice.)


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase


Vintage Makeup Advertisements 1920s-1950s

“Try Maybelline Eye Shadow”. 1920s makeup ad featuring an fantastic example of dark eyeshadow on our 1920s lady.

1920s makeup ad for Maybelline eyeshadow featuring an illustration of a 1920s woman with dark eyeshadow. Fantastic 1920s makeup ideas

Source: Pinterest

A 1920s flapper applies her mascara in this vintage advertisement from Maybelline.

1920s vintage makeup advertisement for mascara from Maybelline featuring a 1920s flapper

Source: Pinterest

“Touches of Loveliness by Vivaudou” -1920s advertisement for talcum, face powder, lipstick & rouge.

1920s vintage makeup advertisement for Vivaudou cosmetics featuring an art deco illustration of beauty products

Source: eBay

“It’s THIS NEW MAKE-UP that is Hollywood’s Secret of Attraction”. 1930s Max Factor ad featuring four 1930s movie stars showing off the makeup.

Vintage 1930s Max Factor Cosmetics Print Ad featuring classic Hollywood movie stars promoting their makeup.

Source: eBay

“Artists and Models say…Choose your makeup by the color of your eyes”. Marvelous The Eye-Matched Makeup by Richard Hudnut. 1930s advertisement.

The Eye-Matched Makeup by Richard Hudnut - 1930s vintage magazine ad / 1930s vintage makeup ad.

Source: eBay

1937 Avon Cosmetics advertisement…”Gifts you friends will love”.

Fun Liz fact: I sold Avon in the 90s but I did a horrible job and I only bought them which made me no money. Ha!

1937 AVON COSMETICS advertisement. Fun 1930s makeup ad.

Source: eBay

1939 Pond’s Ad: “Now Fashion Says: “Be Feminine”. Pond’s answers with 4 soft Summer Shades of powders”

1930s vintage makeup ad: Pond's Ad: Four New Summer Shades of Pond's Powder ! from 1939 featuring a young woman in a late 1930s evening gown with a young man and then at the beach in a late 1930s bathingsuit.

Source: eBay

“Matched spring make-up….Dorothy Gray Portrait Make-Up Set”.

I love the 1940s hairstyle on the illustrated woman showing off the lipstick, face powder & rouge.

1940s vintage ad: "Matched spring make-up....Dorothy Gray Portrait Make-Up Set".  Fantastic 1940s hairstyle on illustrated woman showing off the lipstick, face powder & rouge.

Source: Pinterest

“Soprano over the Atlantic”- A 1944 DuBarry advertisement.

During WW2 when the Women went to work on the Homefront or abroad, maintaining a beautiful look was considered mandatory. This started with red lipstick.

“Miss Damant is doing a man’s job for the duration (air traffic control). But she’s keeping pretty and womanly as ever with DuBarry Beauty Preparations”. “She is shown here wearing “Rose Cerise”, that exciting DuBarry Lipstick keyed to Spring’s new costume colors”.

Further Reading: World War 2 Women’s Contributions & Homefront Posts

1940s vintage makeup advertisement / 1940s vintage ad featuring a woman during WW2 working as an Air Traffic Controller while wearing makeup by DuBarry.

Source: eBay

1940s vintage ad: Pond’s face powder and lipstick.

Another cute 1940s vintage hairstyle example as well.

1940s vintage advertisement for lipstick and face powder from ponds featuring an illustration of a 1940s woman with a 1940s hairstyle

“Revlon’s Fashion Plate Cream Wafer”. 1948 make-up ad featuring a very fashionable model in the style of the “Dior New Look“.

1948 Revlon Make-Up Vintage Ad for cream foundation you just use your fingers to apply. The image features a woman in late 1940s dress and hairstyle. Very much the "Dior New Look".

Source: Etsy-PlentifulPages

“2 make you twice as lovely”. “Make-up Cake + Powder..Shade-Matched…Both in one box. New Jergens Twin Make-up”. 1940s magazine advertisement.

1940’s Jergens Twin Cake Makeup Cosmetic Beauty Magazine Ad

Source: eBay

1950s makeup advertisement for ‘Madam Walker Cosmetics’ featuring makeup for darker skins tones.

INTERESTING FACT: Madam C.J. Walker looms large among Black pioneers. She was a sharp businesswoman in the late 1800s and early 1900s, becoming the country’s first self-made female millionaire after turning her beauty / hair-care company into an empire—employing up to 20,000 sales agents and opening an eponymous manufacturing company in Indianapolis in 1910 (source).

1950s vintage makeup ad for women with darker skin tones featuring a Black model with her makeup from Madam Walker Cosmetics.

Source: vintagehairstyling.com

1950’s Solitair “Moisture Miracle Make-up” contest ad. “Your vote will help choose Campana’s College Beauty Queen”. The winner will then go on a 10 day trip to the luxurious Royal Hawaiian Hotel in Hawaii. WOW!

What Beauty Queen would you have voted for?

1950's Solitair "Moisture Miracle Make-up" contest ad. "Your vote will help choose Campana's College Beauty Queen". 1950s vintage makeup advertisement

Source: eBay

1954 Angel Face by Pond’s. “Today’s #1 make-up-in two glorious Summer shades!”

I was drawn to the fun polka-dots in this ad and just had to add it.

1950s Makeup Ad / 1950s vintage advertisement for Angel Face by Ponds-Face Powder.

Source: Etsy-PlentifulPages

If you needed a little extra money you could always sell the makeup you wear, as seen in this Lucky Heart cosmetics 1950s (possibly early 1960s) advertisement.

“Lucky Heart “Color-Keyed” Cosmetics can bring you $65 to $250 extra, regularly!”

Further Reading: The Vintage Advertisements for “Work from Home!” Jobs

Lucky Heart cosmetics 1950s (possibly early 1960s) advertisement.
"Lucky Heart "Color-Keyed" Cosmetics can bring you $65 to $250 extra, regularly!"

Source: vintagehairstyling.com

Do you need help with your vintage makeup look? Then look no further then the following tutorials booklets you can buy right now (note: they are in PDF format, so you can start working on your makeup right away)!

1940 The New Art of Make-Up” booklet. Inside includes instructions from Max Factor on applying makeup which is demonstrated by some of the popular actresses of the time such as Ida Lupino and Eleanor Powell.

1940s Vintage Makeup Instructions: "1940 The New Art of Make-Up" booklet. Inside includes instructions from Max Factor on applying makeup which is demonstrated by some of the popular actresses of the time such as Ida Lupino and Eleanor Powell.  Fantastic vintage 1940s hairstyles on the cover.

Source: Etsy-livydarling

“Glamorize Yourself the Hollywood Yay..Make-up-and LIVE!” 1953 beauty tip booklet that includes guidance on skincare and make-up as well as some information on nailcare and haircare.

1950s Vintage Makeup: "Glamorize Yourself the Hollywood Yay..Make-up-and LIVE!" 1953 beauty tip booklet.

Source: Etsy-livydarling

What a fun post to put together! And so many advertisements, I might have to break this post down in the future into various categories (like just lipstick or hair products).

Please share in the comments section below what you favourite ad was, or any fun stories / memories you might have around this topic. I love hearing from my readers!

Further Reading: Vintage Advertising 1920s-1960s (archived posts)

Thank you for dropping by!

Liz

Juli Lynne Charlot-The Creator of the Poodle Skirt

When people think of 1950s fashions, the first thing that pops into their head, is the Poodle Skirt. This iconic fashion piece took the world by storm in the 1950s and remains a beloved symbol of the era to this day.

1950s vintage photo of a model in a poodle skirt posing with a poodle.

BUT! Did you know that the creator of the poodle skirt, Juli Lynne Charlot JUST passed away at the age of 101 on March 3rd, 2024? It’s true as you can see from the screen grab from the New York Times. Sad news, but what a long life!

Now after I saw this news (special shoutout to my amazing sister-in-law who brought this to my attention), I realized that I have never done a blog post on Juli before. Why? I have zero clue but today that all changes!

Let’s learn all about Juli Lynne Charlot’s fashion design path, see her creations and also view some items that are available for sale at the time of this post.

Let the fun begin!

Photo of the creator of the 1950s Poodle Skirt-Juli Lynn Charlot who lived to be a 101. She is posing with the famous poodle skirt.

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.


Juli’s Early Life

1940s vintage photo of Juli Lynn Charlot, the creator of the Poodle Skirt in her early days as an actress & singer. Love her hair flower in her 1940s hairstyle.
  • Born Shirley Ann Agin on October 26, 1922, in Manhattan, New York.
  • At the age of 13, she started voice lessons. She had dreams of becoming an opera singer and would eventually change her name to be more “diva like”.
  • When she was a child, her family moved to Southern California. There, her father, an electrician, and her mother, an embroiderer, plied their trades at Hollywood studios.
  • She attended ‘Hollywood High School’ with friends like Judy Garland, Ann Miller & Lana Turner.
  • After high school, Juli participated alongside the Los Angeles Civic Light Opera as a singer and also sang with an orchestra directed by Xavier Cugat.
  • She made her Broadway debut in 1945 in the Victor Herbert operetta “The Red Mill,” and was cast as a singer in the 1946 film comedy “Night in Paradise.” (source)
  • Throughout her performing years, she designed her own wardrobe. Because she had refused to learn to sew (“I didn’t want to be a drudge, like my mother”), she hired a seamstress to realize her designs in cloth (source).

Juli also performed with the Marx Brothers, who asked her to tour with them at several military bases during World War II (source).

1940s photo: Juli Lynne Charlot, wearing a dress of her own design, with Harpo Marx.

1940s vintage photo of Juli Lynne Charlot (the creator of the poodle skirt), wearing a dress of her own design, with Harpo Marx.
  • She also loved love and was married four times, “to two millionaires, a royal count and a Baron”.

Juli the Fashion Designer

In 1947, at age 25, Charlot was invited to a Christmas party in Los Angeles and planned to create a dress for the event. Having little money (her current husband, Philip Charlot had lost his job around this time & Juli was no longer a working singer), she decided to make her own skirt to wear, instead. 

“I couldn’t sew seams,” recalled Juli Lynne Charlot, “so I cut a circle with a hole in the middle, put it on a waistband and had my skirt.”

Spokesman.com

“If I had known how to sew, or had the money to purchase better materials, I would have never made the circle skirt.”

Wikipedia
1950s Fashion: A Christmas Holiday Circle Skirt designed by Julie Lynn Charlot the creator of the Poodle Skirt
A Christmas Holiday Circle Skirt designed by Julie Lynn Charlot (seen in the first image)

The Skirt:  Charlot’s mother owned a factory which used felt, which allowed her to use that material. It was also the height of the New Look when fabric restrictions were lifted and skirts got fuller and longer. So Juli added some Christmas motif appliques to the skirt and went off to the party.

A week later, Charlot made two more circle skirts due to how wonderful they turned out. She took them to a Beverly Hills, California boutique just prior to Christmas 1947. They were sold immediately; this started the Juli Lynne Charlot California company (great logo typography btw) (source).

Source: Etsy-VINTAGEVAVAVOOMZ

The Iconic Poodle Skirt Is Born

After Christmas 1947, the boutique requested a non-holiday motif. They figured that dogs were popular so it was suggested that Juli Lynne make a dog-themed skirt.  She came up with the idea of three dachshunds: two females and a male.  The first dog was a flirty girl, the seconds one was a girl with her nose stuck in the air, and the third was the male who was trying to get to the flirty girl.  But all the leashes became intertwined so the boy dog could only get to the stuck up girl (Source-Vintage Traveler).

The skirts at the boutique in Beverly Hills were quite popular and sold out; in early 1948, Charlot designed a similar skirt with poodles, which was more successful than the previous skirts based on dachshunds (source).

The Poodle Skirt is born!

1950s Fashion / 1950s Vintage Photo of Juli Lynne Charlot the designer of the Poodle skirt wearing her design.
Juli Lynn Charlot in one of her first Poodle Skirt designs

Poodle Skirts & More!

Due to the incredible popularity of the skirts, Ms. Charlot soon had a poodle-skirt factory. She made skirts adorned with images of frogs and lily pads, Parisian street scenes, galloping racehorses, cascading flowers and champagne glasses and pink elephants, along with coordinating blouses, sweaters, dresses, hats and handbags.

Exclusive department stores, including Bullock’s Wilshire in Los Angeles, Neiman Marcus in Dallas and Bergdorf Goodman in New York, were carrying her designs. And by the early 1950s, her skirts were selling for about $35 apiece — some $400 in today’s money (source).

1950s Fashion: a 1950s Felt Circle skirt with a Paris scene designed by poodle skirt creator Juli Lynne Charlot
1950s Fashion: a 1950s Felt Circle skirt with flowers designed by poodle skirt creator Juli Lynne Charlot

Example of a sweater designed by Juli, a 1950s vintage novelty cardigan. Incredibly detailed applique throughout of a lively travel scene – mountains, buildings, boats and floral blooms (avail for sale at time of posting).

1950s Fashion: A Juli Lynn Charlot, 1950s vintage novelty cardigan. Incredibly detailed applique throughout of a lively travel scene - mountains, buildings, boats and floral blooms.

Source: Etsy-bellofbow

Charlot’s designs were so successful that one of them appeared in a national ad campaign for Maidenform bras in 1952 (seen below). Leading Designer Patterns, a mail order pattern company, also released one of her designs.

Juli was a huge success!

1950s vintage ad from 1952 for Maidenform bra's featuring a woman wearing a 1950s bra and a Juli Lynne Charlot Circle skirt. Juli was the creator of the poodle skirt.

Source: Pinterest

The skirts seemed to celebrate the postwar optimism in the United States and offer a canvas for the 1950s flood of consumer kitsch. The poodle skirt, especially for teen girls, also was a chance for an important style statement: I’m not wearing what my mom wore (source).

1950s vintage photo of two young girls in 1950s fashions. One girl is wearing jeans and plaid shirt and the other is wearing a felt circle skirt with an applique on it and saddle shoes.

Copycats Everywhere!

1950s vintage photo of a young woman in a 1950s circle skirt with poinsettias on the skirt putting decorations on a Aluminum Christmas Tree.

When one becomes popular, especially in the world of fashion, it is only a matter of time before others copy the designs. From mail order catalogues, to at home sewers (so many vintage sewing patterns out there), the skirts were seen everywhere! Especially because anyone could easily make it.

1950s vintage photo of a teenage girl in a circle skirt with Elvis Presley name on the skirt. The Circle Skirt aka the Poodle Skirt was originally created by Juli Lynn Charlot
A teenage girl wearing a circle skirt with Elvis Presley’s name on it.

Vintage 1950s Teenage circle skirt with poodle applique.

1950s vintage sewing pattern: 1950s Teen Age Circle Skirt with Poodle Applique

Source: Etsy-CloesCloset

1950s catalog page featuring a pretty felt circle skirt with floral applique and on the right a sewing pattern for women’s heart applique circle skirts (and one with just lines).

1950s fashion for young women as seen in this 1950s catalog page for 1950s circle skirt with floral applique and a women 1950s top and skirt.
1950s women's circle skirt vintage sewing pattern featuring circle skirts with hearts on them.

1956 Toronto Metropolitan University Fashion Design students sporting their own circle skirt designs.

Fun fact! I graduated from the fashion marketing program at TMU in 2003.

1950s vintage photo: 1956 Toronto Metropolitan University Fashion Design students sporting their own circle skirt designs with fun appliques on them. Like televisions and the Eiffel tower.

Juli’s Later Life

While in Mexico in the 1980s, Charlot took interest in a classic Mexican wedding dress and decided to create variations on it. This resulted in her purchase of a manufacturing plant in Mexico City to produce and export these dresses worldwide. The factory later collapsed during the 1985 Mexico City earthquake, forcing her to abandon the dress business (source).

Charlot died at her home in Tepoztlán on March 3, 2024, at age 101.

The Poodle Skirts Legacy

In later years, the poodle skirt became visual shorthand for the entire decade. Even now, a production of “Grease” or “Bye Bye Birdie” can scarcely be mounted without one in evidence (source).

I know when I worked as a waitress a 50’s diner in my hometown, we all wore poodle skirts as our uniform. Nothing else was an option.

Further Reading: Mini Guide To Holding The Ultimate 1950’s Themed Party

Butterick Sewing pattern-Children / Youth / Teen Sewing Pattern Girls' Circle Skirt / poodle skirt. Perfect for your next 1950s themed party, sock hop, kids party.

Source: Etsy-FindCraftyPatterns

Further Examples of Juli Lynne Charlot Circle Skirt Creations

1950s Fashion: a 1950s Felt Circle skirt with pink elephants with martini glasses designed by poodle skirt creator Juli Lynne Charlot

The Pink Elephant Circle Skirt-Source: New York Times

Would you like to own a stunning ‘Romeo and Juliet’ 1950s felt circle skirt designed by Juli Lynn Charlot that was ALSO seen on the late Queen Elizabeth II? Well as of the time of this posting, you could!

The story of this skirt & Queen Elizabeth II:

The time was 1951, and the place was Ottawa, where the woman was attending a hoedown at the home of Canada’s governor general. At 25, she had never seen a hoedown, and was tutored privately in its mysteries before the dancing began.

The woman, attired in a steel blue circle skirt by Ms. Charlot appliquéd with hearts, flowering branches and stylized figures of Romeo and Juliet, acquitted herself admirably, according to news reports.

Her name was Elizabeth Alexandra Mary Windsor, and she would be known from the next year on as Queen Elizabeth II (source).

1950s vintage photo of Queen Elizabeth in a Juli Lynn Charlot 1950s Felt Skirt with appliques at a square dance in the 50s
1950s Fashion: A 1950s Circle Skirt with appliques featuring a Romeo and Juliet design by Juli Lynn Charlot, the creator of the poodle skirt.

Source: Etsy-VINTAGEVAVAVOOMZ

Vintage 1950s felt circle skirt with Samba Dancers and Palm Trees.

1950s Fashion: Vintage 1950s Skirt - Authentic Juli Lynne Charlot Felt Circle Skirt with Samba Dancers and Palm Trees - Rio. Juli was the creator of the Poodle Skirt.

Source: Etsy-FabGabs

Chess Game 1950’s felt skirt. All of the appliques are decorated with sequins and beads.

1950s Fashion: Juli Lynne Charlot Chess Game -1950's Felt circle Skirt. Juli was the creator of the Poodle Skirt

Source: 1stdibs.com

Last but not least a Fun Liz fact! I own my own 1950s vintage felt circle skirt that I picked up years ago at an amazing vintage store in Toronto, called ‘Gadabout‘. It has a giant accordion, musical notes and a conductor. It’s a prized possession in my small but mighty vintage clothing collection. Take a look at a video I made of the skirt below (video link).

Liz Note: After looking at the quality of these skirts from this post, I am beginning to wonder if my skirt was a Juli Lynn Charlot design? There is no tag but the skirt is incredibly well made. If anyone knows, please comment below!

@tovintagelizzie I love Accordions! Especially on a 1950s true vintage circle skirt in my collection. 🎶 #1950s #1950sfashion #accordion #vintagetiktok ♬ Music Box Polka – George Staiduhar

Further Reading: Interview with Juli from the Vintage Traveler


Thank you for taking the time to read all about Juli, who was an incredible woman who struck gold with an idea that was just simple in it’s design. I am happy to have been able to of shared her story.

Question Time: Did you wear a poodle skirt / circle skirt? Own one? Hate them, love them? Share any thoughts on this topic in the comment section below.

Further Reading from the Vintage Inn Blog (archived posts):

Thanks for dropping by!

Liz