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Vintage Butter & Margarine Advertising

I can’t believe it’s vintage butter & margarine advertising from the 1920s-1950s! If you know the reference then this post is for you. If you don’t and you love vintage ads, then this post is also for you. So sit back, and enjoy!

1940s vintage ad for Parkay Margarine from 1942.

Note: The history of the world butter and margarine and the battle between the two is a long and very interesting read, but too long for my blog (cliff notes: butter hated margarine for being fake & looking like butter). So I encourage you to read some of the links I have provided thru out this post to get caught up.


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Butter & Margarine Advertising 1920s-1950s

Butter leaflet front cover to encourage the consumption of butter for good health in the 1920s.

1920s vintage leaflet promoting the use of Butter for cooking featuring an illustration of a 1920s mother with her child baking

Source: National Archives

‘Sainsbury’s Rich Dairy Butter -Back to Pre-War Prices!’

Butter ad from the 1920s. Includes the price of ‘1’4 per pound. Also includes the text: ‘A Sample Purchase will convince you of the exception Quality and Value’.

1920s vintage advertisment: Sainsbury's Rich Dairy Butter -Back to Pre-War Prices!'

Source: Sainsbury Archive

1920s ad for ‘Morris Supreme Margarine’. “On baked potato-that’s a good test for the flavor of a spread”.

Further reading: The History Of Margarine Goes All The Way Back To Napoleon

1920s vintage advertisement for MORRIS SUPREME MARGARINE featuring a stick of margarine and a baked potato.

Source: Periodpaper.com

May 1930 vintage ad for ‘Brookfield Butter’ & ‘Brookfield Eggs’ from ‘Swift’s Premium Quality featuring buttery biscuits. Yum!

May 1930 vintage ad for 'Brookfield Butter' & 'Brookfield Eggs' from 'Swift's Premium Quality featuring buttery biscuits.

Source: eBay


FACT: During the Depression, people had less money to spend on butter, so production and usage of margarine increased. By the mid 1940’s, butter shortages during WWII caused the sale of margarine to surpass that of butter (source).


1931 ‘Meadow Gold’ Butter ad – “ Thousands of homes learned today the deliciousness of “june Flavor” butter”

1930s vintage ad: 1931 Meadow Gold Butter Ad featuring an illustration of a 1930s mother feeding her kids.

Source: Atticpaper.com

1930s advertisement for ‘Nucoa’ Margarine, the “Thrift Spread”. “Save you up to 14 cents a pound”.

1930s Vintage Advertisement for Nucoa Margarine featuring an image of 1930s kids running from school with the illustration talking about affordable spread for the kids bread.

Source: Etsy-AmericanCenturyShop

“5,000,000 dairy farmers are doing their part to win the war….There’s plenty of butter for America’s lunch box”.

American Dairy Association butter ad from 1942.

1940s vintage advertisement: American Dairy Association butter ad from 1942.

Source: Etsy-VintageAdCorps

1947 ‘Allsweet Vegetable Oleomargarine’ ad. “There’s nothing artificial about the flavor of this margarine-delicate natural flavor!’

1940s vintage advertisement: 1947 'Allsweet vegetable OLEOMARGARINE' ad. "There's nothing artificial about the flavor of this margarine-delicate natural flavor!'

Source: Etsy- SwellVintageAds

‘Cudahy’s Delrich’ brand of margarine used a “color berry” to color its white vegetable-based margarine yellow. This 1948 advertisement demonstrates how to color the margarine inside the package (source).

Note: Why color the margarine? Let’s just say that this is part of that “long history” I mentioned above that had to do with the battle of butter being yellow (it’s original color) and margarine not having a yellow color without help to it. Take a read here on ‘Food Dye Origins: When Margarine Was Pink‘.

1940s vintage ad: Cudahy's Delrich brand of margarine used a "color berry" to color its white vegetable-based margarine yellow. This 1948 advertisement demonstrates how to color the margarine inside the package

Source: Wikipedia

1949 ‘Parkay’ margarine print ad featuring a vintage recipe for ‘Orange Fluff Frosting’ perfect for the topping of that perfect cake.

1940s vintage ad: 1949 Parkay margarine print ad featuring a vintage recipe for 'Orange Fluff Frosting' perfect for the topping of that perfect cake.

Source: Etsy-AmericanCenturyShop

“Flavor! Nutrition! Econom-e-e! Blue Bonnet Margarine gives “All 3”.

1950’s ‘Fleischmann’s Blue Bonnet Oleo Margarine’, “Winter Snowman” newspaper ad.

1950's Fleischmann's Blue Bonnet Oleo Margarine "Winter Snowman" Newspaper Ad

Source: eBay

1950s butter advertisement (1952) from the American Dairy Association featuring recipes for ‘Almond-Asparagus’ & ‘Butter-Browned Chicken’. “…then you add Butter for flavor!”

950s butter advertisement from the American Dairy Association featuring recipes for 'Almond-Asparagus' & 'Butter-Browned Chicken'. Vintage recipe.

Source: Alamy

1950s Danish margarine advertisement – ‘Kloster Margarine’.

1950s Danish Butter Margarine vintage Advertisement - Kloster Margarine featuring an illustration of a 1950s housewife.

Source: Etsy – OutofCopenhagen

1957 British ad for ‘New Zealand Butter’. “Be certain-order it by name’.

1957 British ad for 'New Zealand Butter' featuring an illustration of a 1950s housewife with a stick of butter.

Source: Alamy

1950s “nutritious” margarine ad from the ‘National Association of Margarine Manufacturers’.

Further Reading: Margarine Bootlegging in Canada (FACT: between the 1880s and 1950s, margarine was outlawed in Canada and margarine-hungry Canadians bootlegged the stuff).

1950s "nutritious" margarine ad from the 'National Association of Margarine Manufacturers'.

Source: Etsy-CalypsoCollecting

1953 American Dairy Association featuring “2 Easy Butter Sauces to make meatless meals sing!”. Vintage recipes for ‘Deviled Eggs Dinner-In-One-Dish’ & ‘Salmon with Easy Hollandaise”.

1950s vintage ad: 1953 American Dairy Association featuring "2 Easy Butter Sauces to make meatless meals sing!". Vintage recipes for 'Deviled Eggs Dinner-In-One-Dish' & 'Salmon with Easy Hollandaise".

Source: Alamy

Generic butter commercial from about 1956, from the American Dairy Association (video link).

I hope you enjoyed these fun butter & margarine ads, please share in the comments section what your favourites were.

Question time: Are you a butter or margarine fan?

Further Reading:

Thanks for dropping by!

Liz

Women of the Big Band Era Everyone Should Know-Part 4

Step back in time to the vibrant and lively world of the Big Band Era, a musical era that forever changed the landscape of American culture. As the iconic sounds of jazz and swing filled the air, there were women who stood out among the sea of talented musicians, defying societal norms and paving the way for future generations.

In this article (part 4), we will dive into lives and legacies of the unsung heroines of the Big Band Era, shedding light on the remarkable women who shaped the music and history of this unforgettable era.

Women of the Big Band Era Everyone Should Know-Part 4

NOTE: This is a series that is near and dear to my heart and I have done several compilation posts and a few individually focused posts. You can find them below (take a read after).


WOMEN OF THE BIG BAND ERA EVERYONE SHOULD KNOW-PART 4

MELBA LISTON

Melba Liston was a trombone player (she was the first woman trombonist to play in big bands during the 1940s and 1960s) who was nothing less than a force of nature. In addition to being sought after for her second-to-none slide playing (in mostly all male bands), she became widely revered for her jazz arrangements and compositions. She is, without question, one of the unsung heroes of the jazz genre (Source).

Vintage Photo of Melba Liston was a trombone player who was nothing less than a force of nature. In addition to being sought after for her second-to-none slide playing. she became widely revered for her jazz arrangements and compositions.

Melba was born in Kansas City, MO on January 13, 1926 and at the age of seven years old, selected the trombone as her instrument of choice as part of her elementary school’s new music program. She did find the instrument difficult but stuck with it and one year later was good enough to be a solo act on a local radio station.

At the age of 10 her family moved to Los Angeles where she continued to work on her craft with music teacher, Alma Hightower. By the time Melba reached the age of sixteen, she decided to become a professional musician and joined the musicians union. In 1943 she became a member of the Lincoln Theatre pit band in her first professional job. It was in this job that she was able to write music for acts that came into the theatre without it (source).

(Video-Melba on Trombone in “Start Swingin’ with the ‘All American Girl’s Band’)

Melba then went on to join composer and trumpeter, Gerald Wilson, both as a musician and as his assistant arranger, in his newly-formed big band. She also worked with tenor saxophonist Dexter Gordon at this time, and the pair recorded a track called Mischievous Lady which Gordon had written especially as a tribute for her.

(video link)

Melba during this time was really starting to excel as a soloist (and as an arranger) and Dizzie Gillespie was so impressed with her skill that, when Gerald Wilson’s orchestra disbanded in 1948, he asked her to join his ensemble (source).

This was an exciting band full of talented artists that Melba loved being in, but Gillespie disbanded the group only a year later. She (and her former bandleader Gerald Wilson) then joined a band backing Billie Holiday on tour. The experience of touring throughout the south with Holiday’s band, coping with the strains of limited income and even more limited audiences, was strenuous, disheartening and exhausting for Melba.

In later years, Melba spoke candidly about the extreme difficulties of being a female jazz musician during this era (source). She was so disillusioned with the music industry that she temporarily turned her back on it. She returned to Los Angeles to take a clerical job at the Board of Education and also supplemented her income by taking small acting roles in several Hollywood movies.

In the late 1950s, Melba was lured back to play with Dizzie Gillespie’s latest big bebop band for tours to the Middle East, Asia and South America. She was both a writer and an arranger for the band and most commentators agree that she produced some of her finest work at this time.

In 1958, Melba formed her own all-female quintet and also recorded her only album as a band leader, Melba Liston & Her Bones widely regarded as a jazz classic (video link). She then went on to work with trumpeter Quincy Jones, who had formed a band to tour Europe with his Free and Easy show (source).

The rest of her career was full of historic accomplishments of which I cannot list all here in this post. So I encourage further reading on the website “Girls in the Band“. Melba passed away in 1999.

BERYL DAVIS

As the smooth sounds of the big band era filled the air, Beryl Davis’ voice stood out amongst the rest. Her captivating tone and powerful vocal range made her a force to be reckoned with in the music industry.

1940s vintage photo: 27th April 1940: The singer Beryl Davis, daughter of band leader Harry Davis, became a favourite in Britain before touring and performing for the troops with Glenn Miller's Army Air Force Orchestra.
Original Publication: Picture Post – 621 – Croonerettes – pub. 1940 (Photo by Picture Post/Hulton Archive/Getty Images)

The daughter of English band leader Harry Davis, she was born in Plymouth, England, on March 16, 1924, and began performing with her father at the age of 3. At eight years old, Davis began to sing for the Oscar Rabin Band, co-led by her father and saxophonist Oscar Rabin, eventually turning professional and singing with, among others, Rabin, Geraldo, and the Skyrockets Dance Orchestra. At 12, accompanied by a chaperone, she performed and recorded with Django Reinhardt in Paris and on several European tours, and was the featured singer with the Quintette du Hot Club de France during their tour of the U.K. in July-August 1939 (source).

Here she is a short snippet of Beryl singing with Oscar Rabin and his Romany Band in 1937. Her dad Harry Davis is the guitarist. (video link).

During World War II. Davis often sang for British and American troops, sometimes live on the radio while German bombs during the Blitz fell close by (source).

She was discovered by Glenn Miller in London and performed with his Army Air Force Orchestra.

Here is the song “Goodnight, My Beautiful” from 1940 featuring Beryl on vocals (video link).

In 1947, she moved to Los Angeles at the invitation of Bob Hope who featured her on his radio show. She later joined Frank Sinatra on the radio show “Your Hit Parade” (she was on for 1 year), which led to engagements with Goodman and other prominent orchestra leaders, including Vaughn Monroe and David Rose.

1940s Vintage Photo of big band singer, Beryl Davis with Tommy Dorsey during a radio stint in 1947.

Beryl Davis with Tommy Dorsey during a radio stint in 1947. William P. Gottlieb Collection/Library of Congress

Among her later musical activities was being part of the Four Girls gospel singing group with Jane Russell, Rhonda Fleming, and Connie Haines (see her story below), having a hit with “Do Lord” in 1954. (video link)

She continued to sing at nightclubs and cruise ships into the 1970s, passing away on October 28, 2011 at the age of 87.

CONNIE HAINES

“Where did you learn to swing like that?” Dorsey asked when he first heard her at a club in New Jersey. “And when can you join my band?”

Connie Haines, a peppy, petite, big-voiced singer with a zippy, rhythmic style who most famously teamed up with Frank Sinatra as lead vocalists with the Tommy Dorsey Orchestra, then went on to a prolific career of her own (source).

Connie Haines, a peppy, petite, big-voiced singer with a zippy, rhythmic style who most famously teamed up with Frank Sinatra as lead vocalists with the Tommy Dorsey Orchestra, then went on to a prolific career of her own

Connie Haines was born Yvonne Marie Antoinette JaMais in 1921 in Savannah, Georgia, but was raised in Jacksonville, Florida after her parents separated. Her mother taught singing and dancing, and her best pupil was her daughter. When only five, she was winning talent contests and from the age of 10 she was regularly on local radio as “Baby Yvonne Marie, the Little Princess of the Air”. Her popularity grew as she had some national broadcasts with Paul Whiteman and His Orchestra.

When JaMais was 17 (maybe 16 according to other sources), she was demonstrating songs for songwriters in the Brill Building in New York when she was heard by Henry James. He invited her to join his orchestra but thought that she needed a new stage name and created Connie Haines (source).

This would also be her first professional gig with Frank Sinatra. Their songs together that included “Oh, Look at Me Now” and “You Might Have Belonged to Another”.

Financial problems forced James to fire both Sinatra and (later) Haines, though both found work with the same leader: Tommy Dorsey. Beginning in 1940, Haines, Sinatra, and the later addition of the Pied Pipers made Dorsey’s one of the strongest bands from a pop standpoint, and Haines appeared on several hits: “Two Dreams Met,” “Oh, Look at Me Now,” “Kiss the Boys Goodbye,” and “What Is This Thing Called Love?”

After leaving Dorsey’s band, Connie Haines sang with the Bob Crosby Orchestra during 1941 (Source).

She appeared in two films with the orchestra, Las Vegas Nights (1941) and Ship Ahoy (1942). Haines left to become the featured vocalist on Abbott and Costello’s radio series from 1942 to 1946. She also sang “Gee, I Love My GI Joe” with Freddie Rich’s band in the wartime film A Wave, a WAC and a Marine (1944).

Branching out as a solo singer, Haines recorded for many of the major labels, including Capitol and Mercury,  Columbia, and Dot) during the next few decades. She also joined forces with the ‘Four Girls’ gospel singing group mentioned above in the 1950s.

In 1965, Connie joined Motown Records diverse signing of new and established artists. She was one of the first white singers to record for Motown recording 14 songs written by Smokey Robinson (Source).

She continued performing into the ’90s, but passed away in 2008.

HELEN O’CONNELL

Helen O’Connell was an American singer, actress, and hostess, described as “the quintessential big band singer of the 1940s”. 

1940s vintage photo / 1940s vintage hairstyle inspiration featuring how to wear a hair flower from HELEN O'CONNELL (1920-1993) Promotional photo of American big band singer about 1943

Born in Lima, Ohio, 23 May 1920, she grew up in Toledo and began singing there as a 15-year-old on local radio, graduating to minor bands like Jimmy Richards and Arthur Wylie.

She launched her career as a big-band singer with Larry Funk and his Band of a Thousand Melodies.

O’Connell joined the Dorsey band in 1939 and achieved her best selling records in the early 1940s.

In 1940 she came top in a Metronome poll and was named Best Female Vocalist of 1940. Downbeat readers went one better and voted her Best Female Singer of 1940 & 1941 (source).

VIDEO: ‘Lord and Lady Gate’ ~ Jimmy Dorsey & His Orchestra 1942 with Helen O’Connell as the vocalist. Featuring two adorable children doing the Lindy Hop (video link).

Although primarily a solo singer (her 1942 recording of Brazil with the band was added to the Grammy Hall of Fame in 2009) she is probably best remembered for the string of Latin-flavoured duets she did with the band’s boy singer Bob Eberly (older brother of Ray, who worked for Glenn Miller) – “Time Was”, “Green Eyes”, “Amapola”, “Tangerine”, “Yours” – all of which followed what proved a winning formula; Eberly would croon a chorus in ballad-time then O’Connell and the band would up the tempo and swing it, the result being solid hits for all concerned (source).

O’Connell retired from show business upon her first marriage in 1943 (with a brief return in 1947 to play herself in the move, ‘The Fabulous Dorseys’). When her marriage ended in 1951, she resumed her career, achieving some chart success and making regular appearances on television (read about all of her shows here).

From the movie ‘The Fabulous Dorseys (1947) -.Bob Eberly + Helen O’Connell in “Green Eyes” (video link)

Fun fact: From 1972-1980 she hosted the Miss USA and Miss Universe pageants with Bob Barker and was nominated for an Emmy Award in 1976 for her coverage of the Miss Universe pageant (source).

She passed away in 1993.

1970s vintage photo of Bob Barker and singer Helen O'Connell hosting the Miss USA and Miss Universe Pageant.

MARGARET WHITING

Margaret Whiting, was famous for her association with lyricist Johnny Mercer and for introducing the standard “Moonlight in Vermont” into American popular music.

1940s vintage photo of Margaret Whiting, was famous for her association with lyricist Johnny Mercer and for introducing the standard "Moonlight in Vermont" into American popular music. Cute 1940s fashions on display.

Whiting was born in Detroit. Her family moved to Los Angeles in 1929, when she was five years old. Her father, Richard, was a composer of popular songs, including the classics “Hooray for Hollywood”, “Ain’t We Got Fun?”, and “On the Good Ship Lollipop” (source).

Whiting began learning her father’s songs when she was just a toddler. And she started recording hits when she was just a teenager, shortly after her father died of a heart attack in 1938. Johnny Mercer, a close friend of her father’s, took Whiting under his wing and personally signed her to Capitol Records, where she recorded “Moonlight in Vermont,” “It Might As Well Be Spring” and “That Old Black Magic” as a teenager (source).

In 1944, her version of “Moonlight in Vermont”, with Billy Butterfield’s Orchestra, sold over one million copies, and was awarded a gold disc by the RIAA (Recording Industry Association of America).

(video link)

1940S Vintage photo of big band singer, Margaret Whiting in the late 1946 looking at music.

Until the mid-1950s Whiting continued to record for Capitol, but as she ceased to record songs that charted as hits, she switched to Dot Records in 1957 and to Verve Records in 1960. Whiting returned to Capitol in the early 1960s and then signed with London Records in 1966. On London, Whiting landed one last major hit single in 1966, “The Wheel of Hurt“, which hit No. 1 on the Easy Listening singles chart (source).

Margaret also had an active television career, like starring in the situation comedy ‘Those Whiting Girls’ with her sister Barbara Whiting. The show, produced by Desilu Productions, aired on CBS as a summer replacement series (in place of I Love Lucy) between July, 1955 and September, 1957 (source).

1950s vintage photo of the stars of the TV show "Those Whiting Girls" featuring Margaret Whiting (right), with her sister Barbara (left) and Mabel Albertson (standing) in 1957

Later years included many more TV appearances and then a career from 1989-2001 as the Artistic Director of the annual Cabaret and Performance Conference at the Eugene O’Neill Theater Center in Waterford Connecticut. She passed away in 2011.


I hope you enjoyed my latest roundup of “Women of the Big Band Era Everyone Should Know“. I know I really enjoyed learning about these talented women and I cannot wait to do another post in the future. So stay tuned!

Friends! Please share any thoughts you have on this topic in the comments section below. I love hearing from my readers!

Thanks for dropping by and remember my other posts in this series can be found HERE.

Liz