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A Look Back at Vintage Summer Magazine Covers

There’s something charming about vintage summer magazine and catalog covers from the 1930s to 1950s. With their bold graphics, stylish swimwear, and carefree scenes, they capture the essence of summer in a timeless way. Today, I’m sharing a collection of these nostalgic covers—perfect for a little sunny, retro escape.

Let the Summer fun begin!

Further Reading: June Vintage Magazine Covers, July Vintage Magazine Covers 1920s-1960s & August Vintage Magazine Covers

1950s vintage magazine cover for Life magazine from June 19 1950 featuring two girls in matching summer outfits standing on the beach

Source: Time.com


Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


Vintage Summer Magazine & Catalogue Covers 1930s-1950s

Sign of Summer? Weddings! New Yorker magazine from June 21st 1930 featuring an illustration of a row of brides and grooms all eager to have that June wedding.

June Bride / Summer Bride-1930s vintage magazine cover for the New Yorker magazine from June 21st 1930 featuring an illustration of a row of brides and grooms

Source: cocosse.com

1958 Ebony Magazine “Summer Fun” swimsuit cover.

(Magazine avail for purchase at time of posting).

1950s vintage magazine-1958 Ebony Magazine Summer Fun swimsuit cover. Featuring 3 Women in adorable 1950s swimsuits. Fun summer style!

Source: Etsy-MidCenturyPrintAds

June 1954-HOLIDAY magazine featuring a fantastic poolside image of a woman in a 1950s bathing suit sunning herself. Image is a ‘Slim Aarons‘ Photo.

About Holiday Magazine: Holiday was an American travel magazine published from 1946 to 1977, whose circulation grew to more than one million subscribers at its height (Source).

1950s vintage magazine cover for HOLIDAY June 1954 featuring a woman in a 1950s swimsuit beside the pool. A Slim Aaron photo

The below August 1952 image from Esquire Magazine for Men had a similar feeling to the Holiday cover above, so I wanted to share them back to back (magazine avail for purchase at time of posting).

1950s vintage magazine cover-August 1952 image from Esquire Magazine for Men featuring a clay man laying on a small boat surrounded by other small boats. Vintage Summer Fun.

Source: Etsy-JMVarietyTreasures

July 19, 1937 LIFE Magazine cover “Summer Shower” (photo by Fenno Jacobs).

1930s vintage magazine cover for July 19, 1937 LIFE Magazine cover "Summer Shower" (photo by Fenno Jacobs). Vintage Summer.

Source: Time.com

1948 Simpson’s Summer Catalogue featuring the most beautiful floral skirt on the cover, paired with a pretty peasant style blouse (catalog avail at time of posting here). What a perfect summer outfit!

1940s vintage magazine cover from Simpson's-1948 Summer Catalogue featuring a woman on a swing an floral 1940s skirt and peasant top

Source: Etsy-adelinesattic

August 6th, 1949 New Yorker Magazine cover showing nice older ladies about to enter a Summer seacoast antique shop.

1940s vintage magazine cover: August 6th, 1949 New Yorker Magazine cover showing nice older ladies about to enter a Summer seacoast antique shop.

Source: rare-posters.com

If you’re a fan of vintage sewing, you’ll love the Butterick 1935 Summer Fashion Magazine & Sewing Catalog! The pages are filled with drool-worthy 1930s summer fashions—just like the striking cover image featuring a woman riding a bicycle in wide-leg trousers and a sailor-style top.

Purchase the digital download of the magazine (and it’s vintage sewing patterns) HERE.

1930s fashion / 1930s Summer Style as seen in a Butterick 1935 Summer Fashion Magazine / Sewing Catalog (avail as a digital download). The cover fashion illustration features a woman on a bike in wide leg pants and a sailor top.

Source: Etsy-vintage4me2

June 1951 Harper’s Bazaar featuring stories on ‘Summer Travel & Summer Fashions’. Novelty striped shirt & shorts on the cover (magazine avail for purchase at time of posting).

1950s vintage magazine: June 1951 Harper's Bazaar featuring stories on 'Summer Travel & Summer Fashions'. Novelty striped shirt & shorts on the cover

Source: Etsy-SeamsLikeYesteryear

“Sailing Time”. August 5, 1940 LIFE Magazine cover “U.S. Vacations” (photo by George Karger).

1940s vintage magazine cover: August 5, 1940 LIFE Magazine cover "U.S. Vacations" (photo by George Karger) featuring a woman on a sailboat, sailing. Vintage summer fun.

Source: Time.com

June 1943-Better Homes & Gardens Magazine.

There’s nothing better than relaxing on a patio or balcony with a good book or magazine, surrounded by blooming flowers. It’s one of my favourite summer pastimes.

Further Reading: Better Homes & Garden Vintage Magazine Covers 1920s to 1960s & 1950s / 1960s Outdoor Patio Furniture Ideas

1940s vintage magazine cover from June 1943-Better Homes & Gardens Magazine featuring a woman in a 1940s dress and 1940s hairstyle reading a magazine on her patio by her garden.

“Sears Summer Sale-page after page of price cuts…special buys…newest summer items”. 1958 Sears Catalogue featuring an illustration of a 1950s family having a bbq in their backyard (catalog avail for purchase at time of posting).

Further Reading: Barbecuing in the 1950s

1950s vintage Catalog:  Vintage 1958 Sears Summer Sale Catalogue featuring an illustration of a 1950s family having a BBQ in their backyard in 1950s summer fashions.

Source: Etsy-Craftyseller

“Summer Living” Vogue June 1st, 1947 magazine cover featuring a woman laying down and enjoying the sun. (magazine avail for purchase here).

1940s vintage magazine cover: "Summer Living" Vogue June 1st, 1947 magazine cover featuring a woman laying down and enjoying the sun.

Source: Etsy-AuntieLousJoy

I hope the magazine and catalog covers above have put you in a sunny mood and inspired you to enjoy all the joys of summer! What’s your favourite summer activity? Share it in the comments below—I love hearing from my readers!

Further Reading:

Thanks for dropping by!

Liz

From Sporty to Chic: The Evolution of Shorts (1930s–1960s)

As the temperatures rise, it’s the perfect time to take a look back at one of summer’s most iconic wardrobe staples—shorts! From the sporty styles of the 1930s to the playful prints of the 1950s and the sleek tailoring of the 1960s, shorts have been a fashionable choice for both men and women for decades.

In this post, we’ll explore the evolution of vintage shorts through charming advertising, catalog pages, and sewing patterns that showcase the wide variety of styles, cuts, and trends from the 1930s to the 1960s.

Whether you’re a vintage fashion lover or just curious about how summer style has changed, you’re in for a stylish stroll down memory lane.

Further Reading: Short Shorts! Vintage Photos of Folks in Shorts (women & men)

1950s vintage ad for Jantzen Sunclothes featuring cute 1950s shorts and matching tops for women. Fun summer style.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


The Brief History of Shorts:

While the history of shorts spans over 200 years, I won’t be diving into all of that today. However, if you’re curious to learn more, I came across a fantastic and easy-to-read article that gives a great overview of this popular fashion staple. Once you’ve finished reading my post, be sure to check out “The Long History of Wearing Shorts: The 200-year Evolution of Knickerbockers, Daisy Dukes and WWD’s ‘HotPants’” by Women’s Wear Daily.

1950s vintage photo of young women wearing shorts. Fun 1950s fashions / 1950s Summer Fashions.

Vintage Fashion Ads, Catalog Pages and Sewing Patterns

1930s

Note: Vintage fashion illustrations of people in shorts was a bit difficult to find, as the style was still emerging for both men and women—primarily worn for recreational activities like tennis or beach outings.

I love an outfit that can pull double duty, like this 1930s sportswear set. Featuring a flared button up skirt, short sleeved blouse with breast pocket, darted shorts and belt.

Make this today! Available as a digital download HERE.

1930s Fashion / 1930s Sewing Pattern (avail as a digital download). 1930s sportswear set. Flared button up skirt, short sleeved blouse with breast pocket, darted shorts and belt.

Source: Etsy-JemVintagePatterns

1935 shorts with cute ties on the sides.

1930s vintage fashion illustration of a 1930s woman in shorts with side lacing from 1935. Fun 1930s fashiuon for women.

Source: Vintagedancer.com

Beachwear: 1930s Women’s shorts and bib top (or halter top) sewing pattern. Avail as a digital download HERE.

1930s Fashion / 1930s Sewing Pattern (avail as a digital download) for a women's beachwear outfit of shorts and a bib top (halter top).

Source: Etsy-LadyMarlowePatterns

1940s

1941 Sears Spring / Summer Catalog featuring Junior summer fashions like the sailor suit, pinafore dress and “Sports Change-arounds (blouse and shorts).

1940s vintage fashion as seen in a 1941 Sears Spring / Summer Catalog featuring Junior summer fashions like the sailor suit, pinafore dress and "Sports Change-arounds (blouse and shorts)

Source: christmas.musetechnical.com

1940s tennis shorts sewing pattern from Weldon’s.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1940s vintage fashion / 1940s sewing pattern for women's Tennis shorts.

1945 Sears ‘Spring / Summer Catalog’ featuring men’s Tennis fashions including shorts.

1940s Vintage Catalog Page/ 1940s Men's Fashion: 1945 Sears catalog page for men's sportswear for tennis like men's tennis shorts

Source: christmas.musetechnical.com

1946 Sears Spring / Summer Catalog showcasing ‘Kerrybrooke’ shorts (pleated & twill) for young women.

1940s Fashion / 1940s Summer Style as seen in a 1946 Sears Spring / Summer Catalog showcasing 'Kerrybrooke' shorts (pleated & twill) for young women.

Source: christmas.musetechnical.com

1947 fashion ad for Jantzen “Sunclothes”. Shorts paired with a cotton shirt or a cute bra like top.

1940s vintage advertisement for Jantzen clothes called "sunclothes". Shorts & shirts. 1940s fashion / 1940s summer fashion.

Source: eBay

1940s vintage advertisement for menswear using synthetic yarn (Celanese). The fashion ad features men in suits and pants and one man in shorts at the beach.

1940s vintage advertisement for menswear using synthetic yarn. The fashion ad features men in suits and pants and one man in shorts

Source: Pinterest

Casben Shorts ad from 1947… “He-Man Colours”. Those 12 rugged outdoor colours included even “quiet grey” (thank goodness! hehe).

Note: I did notice that “shorts” are considered in the early days of men’s fashion as “underwear”, not outwear. My search brought up some interesting advertisements ha!

1940s vintage fashion ad for Casben shorts for men featuring an illustration of a man fishing, playing golf and boating with a pretty pinup like 1940s woman in a swimsuit and also shorts and t-shirt is nearby.

Source: Archive.org

One more ad…”Casben Walk-Shorts” for Women and Men as seen in the 11th of November 1950 edition of Australian Women’s Weekly. Fun outfits for summer sailing.

1950s vintage advertisement / 1950s Fashion: Casben Walk-Shorts for women and men. Perfect for summer sailing.

Source: Archive.org

1950s

1950s ‘White Stag’ clothing advertisement featuring Men and Women’s cool summer fashions. Shorts, pedal pushers and more!

1950s Fashion / 1950s vintage ad from White Stag clothing featuring men and women's summer fashions like shorts, pedal pushers and more.

Source: eBay

“The best short story of 1954 by Jantzen. Co-starring J-shirts, tailored shorts, sun tops.” 1954 vintage ad from Jantzen.

"The best short story of 1954 by Jantzen. Co-starring J-shirts, tailored shorts, sun tops." 1954 vintage ad from Jantzen. Fun 1950s fashions and vintage summer style inspiration.

There’s just something about the year 1955 that I absolutely love when it comes to 1950s fashion. Maybe it’s because, in my mind, it perfectly captures the essence of the decade’s style. It’s far enough removed from the 1940s to have its own flair, yet hasn’t begun transitioning into the 1960s silhouettes we know so well. Whatever the reason, I’m obsessed! Take these fabulous “Play Clothes,” for example—adorable shorts in styles like “short” shorts, plaid denim, cotton gabardine, and Sears’ ever-popular cotton shorts—all featured in the 1955 Sears Spring/Summer catalog.

Further Reading: 1955 Sears Spring Summer Catalog-The Summer Fashions

1950s Fashions / 1950s Summer Fashions for women as seen in a 1955 Sears Spring/Summer catalog. Pedal Pushers, shorts, short shorts and cute tops. Perfect vintage Summer Style!

Source: christmas.musetechnical.com

1950s Misses’ Set of Shorts sewing pattern. The bows are cute on the far right pair (avail as an instant download HERE).

1950s Fashion / 1950s vintage sewing pattern / Fun Summer Style: Vintage 1950s Misses' Set of Shorts sewing pattern.

Source: Etsy-DesignRewindFashions

1961 Sears Spring / Summer Catalog. Women’s Summer Tweeds…”they’re cool and crease-shy”. The catalog page features ‘walking shorts’ in lilac stripped & black stripped.

1960s Fashions / 1960s Summer Style: 1961 Sears Spring / Summer Catalog. Women's Summer Tweeds..."they're cool and crease-shy". The catalog page features 'walking shorts' in lilac stripped & black stripped.

Source: christmas.musetechnical.com

1960s

1963 vintage ad for “The Lighter Madrases” a bleeder cotton from India. The ad features men’s Bermuda shorts in plaids, stripes and solids.

1960s Fashion for Men: 1963 vintage ad for "The Lighter Madrases" a bleeder cotton from India. The ad features men's Bermuda shorts in plaids, stripes and solids.

Source: Pinterest

1960s vintage fashion ad for ‘Queen Casuals’ featuring Bedord cord Jamaica’s (Bermuda shorts) with embroidered applique (and without) and Linen-look Jamaica shorts. Cute!

1960s vintage fashion ad for 'Queen Casuals' featuring Bedord cord Jamaica's (Bermuda shorts) with embroidered applique (and without) and Linen-look Jamaica shorts. Cute vintage summer style.

Source: Pinterest

“The Long and the Short of It”. 1962 vintage ad for Men’s Summer wear from Robert L. Green featuring a visual example of how to take a suit and turn it into a casual summer look with shorts. Do you like?

1960s Fashion for Men: "The Long and the Short of It". 1962 vintage ad for Men's Summer wear from Robert L. Green featuring a visual example of how to take a suit and turn it into a casual summer look with shorts. Do you like?

Source: Pinterest

“STRETCH-WEAR with a continental flair”. 1964 Sears Spring Summer Catalog featuring women’s stretch Denim shorts and stretch nylon knit shorts.

Fun Fact: A DuPont chemist named Dr. Joseph Shivers invented “Fiber K” in 1958. Released with a name randomly generated by a computer, the new LYCRA® fiber could stretch so much more than the rubber that inspired it. This new spandex (elastane) fiber could be spun into fine filaments, stretched up to 500% of its original length, and best of all, always, returned to its original shape (Source).

1960s vintage catalog page from 1964 Sears Spring / Summer Catalog featuring women's Stretch clothing made out of stretch nylon. Stretch Denim shorts and stretch nylon knit shorts are featured as well as stretch capri pants and a shift dress.

Source: christmas.musetechnical.com

1969 Sears Spring / Summer Catalog for Women’s “walking shorts” in double-knit Darcron Polyster Perma-Prest with natural 2-way stretch.

1960s fashion / 1960s Women's Summer Style, Walking Shorts as seen in a 1969 Sears Spring / Summer Catalog.

Source: christmas.musetechnical.com

Thanks for dropping by friends! I hope you enjoyed this fun overview of shorts from the 1930s-1960s.

Question time! Are you a fan of wearing shorts—or not so much? Which era featured above was your favorite? I’d love to hear your thoughts, so feel free to share in the comments below. Hearing from my readers always makes my day!


Vintage Shopping: Would you like to own a pair of vintage shorts? Well my favourite online shopping store, ETSY has you covered! They have loads of styles and even vintage reproduction ones too (aka new modern sizing). Check out my collection HERE.


Further Reading: Vintage Fashions 1920s-1960s (Archived Blog Posts)

Thanks for dropping by!

Liz