1945 Simpson Sears Vintage Catalogue Cover 1940s Vintage Fashion

I have said it before and I will say it again, vintage catalogues are seriously the BEST way to see what everyday people were buying. I personally adore them (and have featured them several times before on this blog) and thanks to the Library and Archives of Canada we ALL can enjoy what was to offer for Women in Spring & Summer of 1945.

Time to take a peak….

Women’s Fashions of Spring and Summer 1945

Coat-Suit Classics for the Teen-Age Girls (note: the word “Teenage” was only starting to be used around this time in the popular press).

1945 Simpson Sears Teenage Outfit-Suit 1940s Fashion Inspiration

Enchanting new blouses and super 1940s vintage hairstyles.

1945 Womens Spring Summer Blouses from Simpson Sears Catalogue - 1940s Fashion Inspiration

It’s a Jumper Season. I adore a cute jumper accessorised with a pretty broach and blouse (picture above).

1945 Vintage Catalgoue Simpson Sears. 1940s Jumper Fashion with blouse. 1940s fashion

1940s Sportswear for the active gal.

1940s womens sports outwear from simpson sears 1945 vintage catalogue

Spring shirtwaist day dresses and a pretty dress for nighttime.

Further Reading: The Shirtwaist Dress of the 1940s and 1950s

1945 vintage womens dresses from simpson sears vintage catalogue 1940s womens fashion

More pretty Spring dresses. 1940s cotton dresses to keep you cool.

1940s Fashion: 1945 Women's Cotton Dresses in various styles, prints and patterns.

Pick your colour for your next dress, coat etc. So much colour and patterns!

1940s fashion patterns: 1945 vintage fashion 1940s vintage fabrics

Spring Hats to brighten up your day. These would of been perfect for a Easter Parade. Don’t you agree?

Further Reading: Easter Parade-Toronto’s oldest tradition that is really all about the Hats!

1945 Womens Hats for Spring 1940s Vintage Fashion from Simpsons Vintage Catalog Vintage Hat

Snoods with Daisy’s, beautiful scarfs for your hair and the most stylish of 1940s Turbans makes for some super fashion inspiration. Plus look at those adorable detachable collars?!

Further Reading: A Vintage Guide to 1940s Hair Accessories

1940s Vintage Hairstyle and Hair Accessories 1940s Turban 1940s Snood Peter Pan Collar 1945 Fashion from Vintage Catalog

New Pyjama Fashions for Spring (Plus Housecoats & Wrap-Arounds)! There are those colourful patterns again.

Further Reading: Vintage Pajamas & Loungewear of the 1920s-1950s

1945 Pyjama fashions for women from 1940s simpson vintage catalog 1940s sleepwear for women

1940s Housecoats and wrap arounds for women 1945 womens fashion from Simpsons Vintage Catalog

Save those dresses while cooking and cleaning with pretty stylish aprons.

1945 womens aprons in various styles and prints. Fun 1940s fashion.

No silk nylons yet! Rayon it is.

Extra Reading: Check out a past blog post I did on “The Battle of the Nylons“.

1945 Nylon Advertising as seen in a 1940s Simpson Vintage Catalog

1940s womens shoes, in my opinion have some of the most stylish designs I have ever seen.

1940s womens shoes 1940s pumps and heels from 1945 Simpson Vintage Catalog

Playshoes for fun in the sun. DROOL! OMG I want them all!

1940s Vintage Summer Shoes 1945 Playshoes from vintage simpson sears catalogue

Catalogue shopping done for today! Phew I bought a lot. Ha Ha..I wish!

Question time: Any favourites from the above images? Share in the comment section below.

See another past Vintage Fashion Catalogue posts:

‘Fashion Highlights of an Early Eatons Catalogue-Fall & Winter 1934-35’

1942-1943 Montgomery Ward Catalogue Find Part 1

Montgomery Ward Fall Winter 1942-1943 Catalogue Part 2

Thanks for stopping by friends!

Liz

Window Displays are not a new invention they have been around since the 1800s, encouraging people to enter ones stores to browse and buy.

Today’s ‘Vintage Photo Tuesday‘ is going to showcase some of those fun Fashion Window Displays from the 1940s and 1950s. A super way to see what was being sold in stores.

Let the Window Shopping Begin!

Fashion Window Displays of the 1940’s & 1950’s

The Vintage Photos

1940s Women’s Suit & Dress, Bonwit-Teller window display, New York, 1940s.

Source: Tumblr

One more Bonwit Teller Window, 1947. Two different dress versions of the same fabric (I like the right).

Bonwit Teller display windows, 1947 [Solomon R Guggenheim Museum Archives]. 1940s vintage photo showcasing 1940s women's fashions.

Source: Tumblr

New Garters & Suspenders Styled by Paris-A. Stein & Co Ltd. Men’s fashion window display (1930s or 1940s).

1930s 1940s Vintage Photo of a A Stein & Co Ltd Window Display. The vintage photo is showcasing men's fashions, New Garters & Suspenders.

Source: Collections Canada

Storefront at Norrmalmstorg in Stockholm 1957 showcasing women’s 1950s dresses.

1950s vintage photo of a Storefront at Norrmalmstorg in Stockholm 1957 Vintage Window Display showcasing women's 1950s dresses.

Source: Flickr

Fans of Marvelous Mrs. Maisel will recognize the department store name for the next 2 photos…1940s B. Altman Shop Window- 1940s dresses for a night out.

1940s B. Altman Shop Window Mannequins vintage 1940s photo showcasing women's 1940s evening dresses.

“It’s new….It’s Ballet Inspired….It’s for College. B. Altmans College Shop believes in the Ballerina Influence”. 1940s window display featuring a pretty 1940s dress.