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Women of the Big Band Era Everyone Should Know: MAXINE SULLIVAN

One of my top blog posts is “Women of the Big Band Era that Everyone Should Know” that I wrote in 2016. Since then, I have written several more collections on the talented women of the era, that you can find HERE.

Today’s post is not a collection of women from this era but a focus on just one…..the incredibly talented Maxine Sullivan.

Note: If you have NEVER heard Maxine’s voice, you are in for a real treat. Her voice is so smooth and gorgeous you will be instantly a fan.

Maxine Sullivan Black Jazz Singer in 1947
Maxine Sullivan-1947 via Wikipedia

Women of the Big Band Era Everyone Should Know: MAXINE SULLIVAN

Overview of Maxine’s life:

  • Maxine Sullivan, born Marietta Williams in Homestead, Pennsylvania, May 13th 1911 and began singing & playing music at a young age.
  • Although none of her family members were trained musicians, many of her relatives played musical instruments and contributed to the sounds of what she fondly called the family’s “front porch orchestra”— an informal type of musical education common across the United States in the early twentieth century.
  • Sullivan while working on her singing skills during this time also occasionally played the flugelhorn and the valve trombone.
  • In 1936 Marietta got a gig as a singer for Homestead’s local speakeasy the Benjamin Harris Literary Society.
  • She was then discovered by pianist Gladys Mosier (then working in Ina Ray Hutton’s big bandanother one of my “Women you should know” blog posts) and headed off to New York City.
  • Shortly thereafter, Sullivan became a featured vocalist at the Onyx Club in New York City, also known as “Swing Street“.
  • During this period, she began forming a professional and close personal relationship with bassist John Kirby, who became her second husband in 1938 (she would be married 4 different times).

Sources: National Museum of African American History & Culture & Wikipedia

Maxine Sullivan at the Onyx Club – 1938: Trumpeter Charlie Shavers is hiding under the hat; John Kirby is on bass, and Buster Bailey on clarinet.)
Maxine Sullivan at the Onyx Club – 1938: Trumpeter Charlie Shavers is hiding under the hat; John Kirby is on bass, and Buster Bailey on clarinet. Source-Swingandbeyond.com
1938 vintage photo of Black Jazz Singer Maxine Sullivan

Maxine finds her hit song!

Early sessions with Kirby in 1937 yielded a hit recording of a swing version of the Scottish folk song “Loch Lomond“. The song captured widespread attention and catapulted young jazz singer Maxine Sullivan to stardom. The song, her only big hit, followed her over the course of a 40-year career (Source).

This early success “branded” Sullivan’s style, leading her to sing similar swing arrangements of traditional folk tunes mostly arranged by pianist Claude Thornhill, such as “If I Had a Ribbon Bow” (Source).

Personal note about this song: My in-laws are from Glasgow, Scotland (born & raised) and Loch Lomond is not that far away. At my wedding, the mother / son dance was to this version. Their was not a dry eye in the house.

(Video Link)

Hollywood comes a knocking

Her early popularity also led to a brief appearance in the 1938 movie Going Places with Louis Armstrong. (Video Link)

 Her early popularity also led to a brief appearance in the movie Going Places with Louis Armstrong.
https://www.youtube.com/watch?v=dQXyiH5ddnQ

Her other big film was the 1939 St. Louis Blues. Both films placed Maxine in the few roles open to African American women at the time, maids and singers (Source).

In the clicp below, Maxine performs her great swing version of “Loch Lomond” in the 1939 film “St. Louis Blues”. (Video Link)

1939 Maxine joins the short lived Swingin’ the Dream

An Al Hirschfeld caricature featuring Benny Goodman and Louis Armstrong graced the cover of the 1939 Playbill for “Swingin’ the Dream.”Credit...Playbill.com
An Al Hirschfeld caricature featuring Benny Goodman and Louis Armstrong graced the cover of the 1939 Playbill for “Swingin’ the Dream.”Credit…Playbill.com

Maxine returned to New York City in 1939 and quickly rejoined Armstrong to star opposite him and many other Black entertainers in Swingin’ the Dream. The musical, a jazzed up version of Shakespeare’s A Midsummer Night’s Dream set in 1890 New Orleans, ran for only nine performances and went down in history as a disaster. 

It featured some INCREDIBLE names on the bill, like:

  • Louis Armstrong
  • Benny Goodman
  • Count Basie
  • Maxine Sullivan
  • The Dandridge Sisters (including Dorothy Dandridge)
  • Butterfly McQueen (Prissy from Gone with the Wind)
  • Jackie “Moms” Mabley (Comedic actress)

Despite the failure, the musical featured Maxine introducing the world to the beloved jazz standard “Darn that Dream” as Queen Titania (Source).

1940-Sullivan and Kirby become the FIRST Black jazz stars to have their own weekly radio series

From 1940 through 1941, Maxine and then-husband John Kirby headlined the popular CBS radio show “Flow Gently, Sweet Rhythm.” The pair were among the first African Americans to star on a nationally syndicated radio program and included many of their friends within the jazz community, including fellow singer Ella Fitzgerald (Source).

1940s and On….

Maxine continued to work throughout the 1940s performing with a wide range of bands as well as appearing at many of New York’s hottest jazz spots such as the Ruban Bleu, the Village Vanguard, the Blue Angel, and the Penthouse. In 1949, Sullivan appeared on the short-lived CBS Television series Uptown Jubilee, and in 1953 starred in the play, Take a Giant Step (Source).

In the 1950s she opted towards staying home with her children and fourth husband Cliff Jackson as performing opportunities slowed down.

Art Kane’s Photograph ‘A Great Day in Harlem‘-1958

A Great Day in Harlem’ is black-and-white photograph of 57 jazz musicians in Harlem, New York, taken by freelance photographer Art Kane for Esquire magazine on August 12, 1958.

Maxine was 1 of the 3 female musicians in the photo.

s a black-and-white photograph of 57 jazz musicians in Harlem, New York, taken by freelance photographer Art Kane for Esquire magazine on August 12, 1958

After stepping away from music life (1958) and focusing on being a nurse, mother and service to her community, she returned to the stage in 1966 performing in jazz festivals alongside her fourth husband Cliff Jackson.

Sullivan continued to perform throughout the 1970s and made a string of recordings during the 1980s, despite being over 70 years old. She was nominated for the 1979 Tony Award for Best Featured Actress in a Musical (won by Carlin Glynn) for her role in My Old Friends, and participated in the film biography Maxine Sullivan: Love to Be in Love,shortly before her death (Source).

Maxine Sullivan at the Village Jazz Lounge in Walt Disney World, 1975
Sullivan at the Village Jazz Lounge in Walt Disney World, 1975

Maxine Sullivan died aged 75 in 1987 in New York City after suffering a seizure. She was posthumously inducted into the Big Band and Jazz Hall of Fame in 1998.

Maxine Sullivan African American Jazz Singer during the Big Band Era

I hope you enjoyed learning all about Maxine Sullivan!

Let me know if you are a big fan of Maxine or maybe a new fan thanks to this blog, by leaving a comment in the section below.

Other Blog Posts in the Series: “Women of the Big Band Era Everyone Should Know”:

Stay safe and thanks for dropping by!

Liz

The Vintage Advertising for Campbell’s Soup Company

I love soup……a lot. Maybe too much. I could honestly eat it morning, new and night. And when my husband goes away on trips or even for just a night he always stocks up on yummy soups for me to eat. He knows me that well. HA!

Now one of the soups that has a strong hold on my childhood memories and is still a staple in my home today is Campbell’s Soup. I remember it being served when I was sick (chicken noodle), when I wanted grilled cheese and tomato soup and it is in my mom’s famous tuna casserole (nothing is better). It truly was & is loved.

So for today’s post I wanted to show a bunch of vintage Campbell’s soup ads from the 1920s-1960s that I found on the internet. Maybe it will bring back some nostalgia for some of my readers as well as give you ideas for your next dinner.

Let’s see what I found!

SEPTEMBER 24TH, 2024 UPDATE: Campbell’s Soup has removed the “Soup” out of their name to better represent all the items the company sells.

1920s vintage ad for Campbell's Tomato Soup

Source: eBay


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Brief Early History of the Campbell’s Soup Company (Source):

The story of Campbell Soup began more than 140 years ago when Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox maker, formed the Joseph Campbell Preserve Company in Camden, New Jersey producing and selling canned fruits and vegetable preserves.

It wasn’t until 1897 that the concept of condensed soup was born with much thanks to John T. Dorrance. Condensed soup revolutionized how North Americans could easily and quickly feed their families with affordable, delicious and nourishing soup.

The new condensed soup was easier to transport and by reducing the quantity of water, the volume of an individual can was greatly reduced which made it economical.

Soon the Company expanded to 21 kinds of condensed soups, all of which sold for 10 cents a can.

1918 Campbells Soup vintage ad

1918 Campell’s Soup Ad. Source: Vintage Ad Browser

Campbell’s Soup Comes to Canada!

On November 28, 1930, the wholesome, convenient goodness of the famous “red and white label” finally came to Canada. Nine months later in New Toronto, just north of Lake Ontario, Campbell’s Toronto Plant opened its doors and quite literally fired-up the kettles!

Some can still remember the early days, when the start of tomato soup production season marked the town with “help needed” notices written on the sidewalks of Lakeshore Boulevard in chalk.

John Baycroft drives his wagon southbound onThird Street in New Toronto in the late 1940s. Behind him is the 1931 Campbell’s Soup plant at 60 Birmingham Street, which still operates there today. – Courtesy/John Baycroft

John Baycroft drives his wagon southbound onThird Street in New Toronto in the late 1940s. Behind him is the 1931 Campbell’s Soup plant at 60 Birmingham Street, which still operates there today. - Courtesy/John Baycroft

Source: Toronto.com

Cook with Campbell’s!

The idea to use condensed soup in recipes originated in a cookbook entitled “Helps for the Hostess” that was published in 1916

Campbell Soup Kids Helps for the Hostess 1916 recipes menus table settings holidays Joseph Campbell Company booklet staple bound illustrated

Source: Etsy

After the Second World War, Campbell home economists cooked up recipes like “GREEN BEAN CASSEROLE” (Created in 1955) that fed scores of baby boomers and became classic dishes that live on today.

Campbell's Green Bean Casserole recipe

Source: Pinterest

Last fun bit of history!

The classic red-and-white can design used by many Campbell’s branded products has become an American icon, and its use in pop art was typified by Andy Warhol’s series of Campbell’s Soup Cans prints (Source).

Andy Warhol's series of Campbell's Soup Cans print

Source: MoMA

Vintage Advertising for Campbell’s Soup Company

Now it’s time for the vintage ads!

1928 Campbell’s Vegetable Soup ad. “Why women like this modern way for “Making” Vegetable Soup”.

Vintage 1928 CAMPBELL'S Vegetable Soup Food Kitchen Art Decor

Source: eBay

1929 Vintage Ad. “Eat your vegetables children! They are good for you”!

1929 CAMPBELLS SOUP AD Original Soup Advertisement

Source: Etsy

“4 delicious ways to give your child more milk: Tomato Soup, Pea Soup, Celery Soup and Asparagus Soup”. 1937 Vintage Ad.

4 delicious ways to give your child more milk: Tomato Soup, Pea Soup, Celery Soup and Asparagus Soup". 1937 Vintage Ad.

Source: Flickr

“When they come for a minute and stay for a meal. Your’re always ready when you’ve Campbell’s Soups on hand-tempting, nourishing, satisfying. 1930s Vintage ad.

Vintage 1930s Campbell's Soup Food Ad  - Vintage Dinner Idea

Source: Etsy

“Soups….with IDEAS! Here are tempting dishes to go with each soup”-1944 Vintage Ad.

Examples of what to serve with Chicken Soup:

  • Stuffed Green Peppers
  • Frankfurter and potato salad

Examples of what to serve with Pea Soup:

  • Jellied Tomato and Chicken Salad
  • Corn Fritters with Bacon

Examples of what to serve with Vegetable Soup:

  • Creamed eggs on Toast
  • Chicken Shortcake

Further Reading:Vintage Cooking Recipes as seen in Vintage Ads from the 1930s-1950s

Vintage Recipe: 1944 Campbell's Soup Ad Soups with dinner Ideas

Source: eBay

1945 Vintage Campbell’s Soup Ad: “Wouldn’t I be silly to make it myself?”.

Liz Note: Her hair is so cute in this ad!

1945 Campbell's Vegetable Soup-Silly To Make Yourself Original 13.5 * 10.5 Magazine Ad

Source: Etsy

1945 Campbell’s Soup Christmas Print Ad- “3 Cheers for Mother”.

Vintage 1945 Campbell's Soup Christmas Print Ad - Vintage Dinner Idea

Source: Etsy

Vintage 1951 Campbell’s Soup Print Ad – “Soup for Lunch”. Survey says it’s the favorite noon dish! What is your favorite combo?

Further Reading: A Nostalgic Look: Vintage Back-to-School Photos and Ads from the 1930s-1960s

Vintage 1951 Campbell's Soup Print Ad featuring a 1950s housewife with her son.

Source: Etsy

1950s Vintage ad. Are you a Tomato Soup with water kind of person? Or a Cream of Tomato with milk person? I’m the cream kind.

1950s Vintage Campbell's Soup vintage ad featuring tomato soup

Source: Etsy

Campbell’s Tomato Soup Recipes, 1958. “Red, hot’n rave dishes-Tomato Soup Specials”.

  • Tomato Barbecued Chicken
  • Baked Creole Pork Chops
  • Chili Meat Balls
Vintage Ad Print Campbell's Tomato Soup Recipes, 1958 vintage recipes

Source: eBay

1952 Vintage ad for Campbell’s Clam Chowder.

Collectible Campbell's Soups original 1952 Ad for clam chowder

Source: Etsy

“Souper Special Budget Beaters” – Campbell’s Soup Ad from 1959 featuring recipes for a ‘Souper Casserole’ & a ‘Souper Scramble’.

1950s vintage ad: "Souper Special Budget Beaters" - Campbell's Soup Ad from 1959 featuring recipes for a 'Souper Casserole' & a 'Souper Scramble'.

Source: Etsy-VintageVirus

1964 Campbell’s Soup Home Economics Department Tested Recipes:

  • Biscuit Chicken Pie
  • Casserole Italiano
  • Pork Chop & Potato Scallop
1964 Campbell's Soup Canned Food Cooking Recipes Vintage Photo PRINT AD 1960s

Source: eBay

Hope you enjoyed these fun vintage ads!

Share your favourite soup or soup recipe using Campbell’s in the comments section below.

Further Reading: Vintage Food Blog Posts 1920s-1960s (Archived posts).

Liz