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Tag: 1950’s

Vintage Father’s Day Ads from the 1940s & 1950s: A Nostalgic Look at Retro Gifts for Dad

Father’s Day during the 1940s and 1950s was a time when advertisers pulled out all the stops to celebrate dad in style—and often with a good dose of humor and charm. From snappy slogans to bold illustrations, vintage ads from this era offer a fascinating glimpse into mid-century family life, gender roles, and the kinds of gifts that were considered perfect for the man of the house.

In this post, we’ll take a nostalgic look back at how companies marketed Father’s Day—from ties and tobacco to tools and aftershave.

Let’s begin!

Further Reading: Vintage Photos of Fathers – Part 1 & Vintage Photos of Dad’s Part 2


Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


Brief History of Father’s Day

Father’s Day was founded in Spokane, Washington, at the YMCA in 1910 by Sonora Smart Dodd, who was born in Arkansas.Its first celebration was in the Spokane YMCA on June 19, 1910. Her father, the Civil War veteran William Jackson Smart, was a single parent who raised his six children there. After hearing a sermon about Anna Jarvis’s Mother’s Day at Central Methodist Episcopal Church in 1909, she told her pastor that fathers should have a similar holiday honoring them. Although she initially suggested June 5, her father’s birthday, the pastors of the Spokane Ministerial Alliance did not have enough time to prepare their sermons, and the celebration was deferred to the third Sunday of June (Continue reading how FD became a holiday here: Source).

1950s Vintage Father's Day Card

Source: eBay

Vintage Father’s Day Ads:

1951 ad for “White Stag Sport-Mates…for Father’s Day!”. 1950s summer fashions for men.

1950s Vintage Advertisement / 1950s Vintage Father's Day Ad-1951 ad for "White Stag Sport-Mates...for Father's Day!". 1950s summer fashions for men.

Source: eBay

GIBSON Father’s Day Cards -1950s

1950s Vintage Advertisement for Father's Day Cards from GIBSON featuring an illustration of dad and his kids and 1950s wife receiving cards on Fathers Day.

One more 1950s Gibson cards Father’s Day ad. “Brighten Dad’s day with a Gibson Card!”

1950s vintage Father's Day Ad for Gibson Father's Day Cards featuring an illustration of a dad receiving a card from his kids and wife.

Source: Etsy-VintageAdCorps

“At home or away..Don’t forget Father’s Day”. 1943 vintage ad for B.V.D. Underwear, Pajamas, Freedom Shirts and Swim Trunks.

1940s vintage Father's Day ad: 1943 B.V.D. Clothing for Men, Pajamas Shirts.

Source: eBay

Old Gold cigarettes advertisement from the June 1952 issue of Woman’s Day magazine.

1950s Vintage Advertisement: Old Gold cigarettes advertisement from the June 1952 issue of Woman's Day magazine. The illustration features a 1950s wife putting a crown on her husbands head.

Source: Pinterest

“Make your Dad VIP, Very Important Pop of the year!” 1954 McGregor Sportswear shirts vintage ad.

1950s vintage father's day ad: "Make your Dad VIP, Very Important Pop of the year!" 1954 McGregor Sportswear shirts vintage ad.

Source: Etsy-PlentifulPages

1946 Seaforth for Men toiletries vintage ad. Shaving, men’s talc, soap and more.

1940s vintage Father's Day ad: 1946 Seaforth for Men toiletries vintage ad. Give the gift of Shaving, men's talc, soap and more.

Source: eBay

1951 vintage ad for Wembley Neckties. Give “Checkered Elegance, Summer’s newest fashion this Father’s Day”.

1950s Vintage Ad for Father's Day-1951 Men's Wembley Neckties. Fantastic early 1950s men's fashion.

Source: eBay

Raise your hand if you have given your dad, husband or received Old Spice yourself as a Father’s Day gift? I know my dad got many a gift package from my brother and I in the 1980s and 1990s.

-1950 Father’s Day ad for Old Spice.

1950s vintage ad for Old Spice for Fathers Day. Vintage Fathers Day ad

Source: eBay

“For Father’s Day-Give Eversharp-Schick Injector Razors and Blades”. 1949 advertisement.

1940s vintage father's day ad: 1949 Schick Razors ad. Retro gift.

Source: eBay

1950 Aqua Velva After Shave Lotion. “11 Ounces of Youth for Father’s Day”.

1950s vintage Father's Day ad: 1950 Aqua Velva After Shave Lotion. "11 Ounces of Youth for Father's Day". The ad features fashion illustrations of women's 1950s dresses.

Source: eBay

1956 Dutch Master Cigar ad. “Dad would like a day like this every day”.

1950s Vintage Father's Day Ad: Dutch Masters Cigars.

Source: eBay

Happy Father’s Day to all the dad’s out there that are celebrating! Enjoy your special day.

Thanks for dropping by! Please comment below on anything you wish to talk about regarding this blog post topic.

Liz

From Runway to Home: The Vintage Allure of Modes Royale Sewing Patterns

If you’re a fan of vintage fashion, you’ve probably encountered the name Modes Royale—a pattern company that embodied the glamour and sophistication of the mid-century era. Renowned for their elegant, figure-flattering designs, Modes Royale patterns gave home seamstresses the opportunity to create runway-inspired looks straight from the pages of high fashion magazines.

In this post, we’ll take a brief look at the history of Modes Royale, showcase the distinctive fashion illustrations that set their patterns apart, and celebrate the enduring beauty that continues to captivate vintage fashion lovers today.

1950s Fashion: 1950s Fashion Illustration from Modes Royale sewing patterns featuring elegant evening gowns for women.

Image Description: 1950s Fashion Illustration from Modes Royale sewing patterns featuring elegant evening gowns for women.


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.


Modes Royale Patterns-The History & The Fashion Illustrations

About Modes Royale:

Modes Royale Patterns (1940s through 1960s) was an American pattern company, at 253-255 Seventh Avenue, New York. In the 1950s Mode Royale featured French patterns by “Jardin des Modes“. Like other patterns companies, Modes Royale featured “Mother & Daughter” fashion, but keeping the same number, adding a C for the child version (Source).

Liz Note: I dug deep to try and find more information on this company and the blurb above is it. If any of my readers can supply a bit more info, please do in the comments section below. Thanks!

Who was Jardin des Modes?

1940s vintage magazine cover for 'Le jardin des modes' featuring a woman in a 1940s dress and 1940s hat. Year: 1947.

1947 Cover for le jardin des modes. Source: Etsy-VintageMagArchive

Le Jardin des Modes was a French language women’s fashion magazine published monthly in France between 1922 and 1997.

The magazine was first published in April 1922 as L’Illustration des Modes and aimed to a cutting edge group of fashion passionates. The founders were Lucien Vogel and his brother-in-law Michel de Brunhoff. It offered a mix of beautiful illustrations, pattern making examples and cooking recipes. In 1923 the magazine was acquired by Condé Nast.

Modes Royale Pattern Examples-The 1940s-1960s Fashions

Note: Several of the pattern’s featured below can be digitally downloaded to start making your own today!

Spring /Summer 1951 edition of Modes Royale pattern book featuring ‘Budget Design Patterns’. (Available as a digital download HERE)

1950s Fashion / 1950s Sewing Patterns: Spring /Summer 1951 edition of Modes Royale Pattern Book featuring 'Budget Design Patterns', beret patterns and free towel bathrobe pattern.

Inside the pattern book: “Playtimers” 1950s summer fashions for women featuring skirts and dresses that can come off to reveal a swimsuit or romper / playsuit. I have always been a big fan of these “2-1 fashions”.

1950s fashion: Women's playsuits from 1951 featuring detachable skirts and dresses. Fantastic 1950s summer fashion illustrations for women by Modes Royale patterns

Source: Etsy-vintage4me2

One more 1950s Summer playsuit sewing pattern illustration (“Summer Playmates”), because they are just so fantastic (avail as a digital download HERE)!

1950s Fashion Illustration / 1950s Sewing pattern illustration from Modes Royale for women's 1950s playsuits for the summer. Fantastic summer fashion inspiration and avail as a digital download to sew!

Source: Etsy-DontSassMe

Polka Dot’s for the win! Modes Royale Pattern Book Spring / Summer Edition 1953 (sold before I could go live with the post). Love the matching umbrella.

Further Reading: What to wear when it’s raining

1950s Fashion / 1950s vintage sewing patterns-Modes Royale Pattern Book Spring / Summer Edition 1953. The cover illustration features a woman in a 1950s dress with polka dots.

Source: Etsy-Passagems

Fall and Winter 1960s Modes Royale pattern book (24 pages) featuring stylish looks like these dresses and 2 piece suits for women (avail as a digital download here).

1960s Fashion / 1960s Sewing Pattern / Vintage Fashion Illustration as seen in a Fall / Winter 1960s Modes Royale Pattern Book page. Fantastic women's 1960s dresses & suits.

Source: Etsy-vintage4me2

I sure do love a good colour block dress, like the two 1940s dresses seen in this 1947 Spring / Summer sewing pattern fashion illustration. Also great hair on our lady on the left (so me!).

Further Reading: The Colour Block Fashions of the 1940s & 1950s

1940s Fashion: Spring/Summer Modes Royale catalogue  sewing pattern fashion illustrations from 1947 featuring 1940s Color Block dresses.

I am currently rewatching Mad Men, and when Betty Draper showed up on my TV in this stunning 1950s colour block evening gown, I felt like I had seen something similar to it before. Please see the next image.

1950s Fashion as seen on Betty Draper from Mad Men-A 1950s Color Block Full skirt, evening gown.

Now they are NOT the exact same dress, but the skirt is almost the same in design (not colour) and the colour-blocking of the bodice and skirt is the same as Betty’s above. I am not sure if the dress in Mad Men was vintage, but if it was made, I feel like this 1950s evening gown was it’s inspiration. Do you agree?

1950s fashion illustration of a women's color-block evening gown from Modes Royale Sewing patterns. Stunning!

Source: Pinterest

1953/54 Modes Royale Fall/Winter pattern catalogue (avail as a digital download Here).

1950s Daytime dresses with career blazers and “Pert and Pleasing” dresses for stylish women who lunch in the afternoon.

The “Pert” dress in the left image is 100% a Liz dress. I would give anything to be able to sew and be able to wear it.

1950s Fashion Illustration as seen in a 1953 / 1954 Fall & Winter Modes Royale Pattern book. The Fashion illustration is for a sewing pattern for womens dresses featuring one with a blazer.
1950s Fashion Illustration as seen in a 1953 / 1954 Fall & Winter Modes Royale Pattern book. The Fashion illustration features afternoon 1 piece dresses for 1950s ladies who lunch.

Source: Etsy-backroomfinds

“Pretty as a Picture”- 1940s dresses with patterns of polka dots and plaid.

Fun fact! Polka Dots are making a comeback this Spring / Summer of 2025 (Source). So start thinking about how you wish to add it to your wardrobe.

1940s Fashion: 1940's Sewing pattern fashion illustration for women's dresses featuring a polka dot dress and a 1940s dress with plaid accents.

Source: Pinterest

1960s pattern-Simple and elegant is this “After Five Dress”, featuring a softly rolled collar highlighted by a fabric flower.

1960s Fashion: 1960s Sewing Pattern fashion illustration - Simple and elegant is this after five dress featuring a softly rolled collar highlighted by a fabric flower

Source: Pinterest

The 1950s world of smoking while in your cocktail dress. It is a glamorous dress though (avail as a digital download HERE).

1950s fashion for women-A sewing pattern for a women's 1950s Cocktail dress from Modes Royale Patterns.
1950s fashion for women-A sewing pattern for a women's 1950s Cocktail dress from Modes Royale Patterns.

Source: Etsy-Vintagepatterns2sew

1947 Modes Royale Spring/Summer eveningwear dresses.

1940s Fashion: 1947 Sewing pattern fashion illustration for women's evening wear dresses as seen in Modes Royale spring/ summer catalog.

Source: Pinterest

I am going to end this post with the next series of 1950s sewing patterns, which highlight the fabulous worldwide places you could wear your stylish Modes Royale outfits too—I’ll be sharing a few of my favorites below!

What to wear when staying at the Raffles Hotel in Singapore? How about these darling 1950s numbers?

One is a “a daytime dress featuring a modified version of the Empire look complete with a capelet.” And the second is “An attractive bolero, pencil-slim skirt, draped blouse and cummerbund”. Love it!

1950s vintage fashion illustration / 1950 sewing pattern from Modes Royale featuring a fashion illustration of two women. One is wearing a 1950s dress with cape and the second is wearing a skirt, belt, jacket and top. Perfect for traveling to Singapore as shown. Fantastic 1950s fashions!

Source: Pinterest

And because I love history….In the 1950s, Raffles Hotel in Singapore was a prominent destination, known for its luxury and historical significance. It hosted numerous Hollywood celebrities, including Ava Gardner and Elizabeth Taylor, and continued to attract international travelers (Source). It is still open today.

Fun fact, the “Long Bar” in the hotel created the famous “Singapore Sling” cocktail in 1915.

Historical Hotel-Raffles Hotel Singapore. Image is from the 1920s or the 1930s.

Source: Historic Hotels

Here is a photo of a 1958 fashion parade at the hotel. Look at those dresses? Right out of Modes Royale (100% not, but they could be).

1950s vintage photo: Raffles Hotel fashion parade-1958 in Singapore. The women are in 1950s fashions like, 1950s dresses and pants and tops. There is even a young girl in the middle.

Photo Credit: National Archives Singapore

Let’s escape to São Paulo, Brazil, and stay at the luxurious Excelsior Hotel—soaking in the sights and sounds in our wiggle dresses and swing coats made from matching fabrics. Swoon-worthy, right?

1950s Sewing Pattern fashion illustration from Modes Royale featuring 1950s dresses and matching jackets to wear while traveling in Brazil. Fantastic 1950s fashions!

Source: Pinterest

1940s / 1950s 4-panel, double-sided promotional brochure for the Hotel Excelsior in Copacabana Rio and Sao Paulo, Brazil. Beautiful art deco style color illustrations on the front and back panels. 

Vintage Travel Brochure: 1940s / 1950s 4-panel, double-sided promotional brochure for the Hotel Excelsior in Copacabana Rio and Sao Paulo, Brazil. Beautiful art deco style color illustrations on the front and back panels.

Source: Worthpoint.com

1954 Modes Royale pattern for a daytime dress with bolero jacket perfect for your “Travel Dreams” of the Palace Hotel, Milano, Italy & Hotel Del Prado, Mexico City.

Travel Dreams! 1950s vintage sewing pattern fashion illustration from Modes Royale 1954 featuring a woman wearing a 1950s slim fitting dress and a bolero style coat while visiting Mexico. Fantastic 1950s fashions!

Source: Pinterest

1952 vintage postcard for the beautiful Art Deco, Hotel Del Prado in Mexico City. This postcard was used and the person who sent it, even showed what room they were staying in. LOVE IT! See the back here (avail at time of posting).

1952 vintage postcard for the Art Deco, Hotel Del Prado in Mexico City.

Source: eBay

1950s travel brochure for the Palace Hotel in Milano, Italy.

Inside look of the Palace Hotel, Milano Italy via a 1950s Vintage Tourism Brochure.

Source: eBay

One last stop… the iconic George V in Paris and the Imperial Hotel in Tokyo. The green 1950s dress in the center is the ultimate “go-everywhere” piece, with its stand-up collar, three-quarter sleeves, and flattering hip pockets. And honestly, the other two dress-and-bolero coat ensembles are just as effortlessly versatile.

1950s Sewing Pattern fashion illustration from Modes Royale featuring 1950s dresses to wear while traveling in Paris and Japan. Fantastic 1950s fashions!

Source: Pinterest

Hotel George V, Paris France 1939.

1930s vintage photo of the vintage hotel, The George V in Paris France in 1939.

The Imperial Hotel in Tokyo, designed by Frank Lloyd Wright, was a prominent landmark in the 1950s, known for its unique blend of Japanese and Western architectural styles. Built on a floating foundation, it was designed to withstand earthquakes, and the hotel’s Mayan Revival style and extensive decorative scheme showcased Japan’s growing ties to the West. The hotel served as a hub for international guests and played a role in Japanese culture, even becoming a Shinto wedding site after the 1923 earthquake. The hotel was demolished in 1968, but its entrance lobby was saved and reconstructed at the Meiji Mura architecture museum (Source).

1930s vintage postcard for the Imperial Hotle in Tokyo Japan the street entrance.

1930s Street Entrance. Source: oldtokyo.com

I hope you enjoyed browsing these fantastic vintage sewing pattern illustrations. Please share in the comment section what you would wear (I would personally wear them all).

Further Reading: Vintage Fashions 1920s-1960s (archived blog posts)

Thanks for dropping by!

Liz