While at my local kitchen store, I noticed a sticker on a Pyrex measuring cup that said “Celebrating 100 Years in 2015”. Really Pyrex is 100 years old? Wow! I honestly did not realize the brand has been around this long, did you? Happy 100 Years!

Pyrex 100 Years logo

I love Pyrex and own a couple of vintage pieces as well as many modern pieces (they are just so darn handy). So with that discovery I thought it would be fun to put together a blog post on vintage Pyrex advertising as I never really thought to look them up before, and I honestly really don’t know what they even look like. So this post is just as much for me as it is for you. Enjoy!

1950s Pyrex
For Sale on Etsy: FibsandScraps

The Brief History of Pyrex (from the Pyrex Website)

The Pyrex® brand story starts with equal parts of American invention and creativity. The heat-tempered glass that is the foundation of the Pyrex brand was created years earlier by Corning Glass scientists charged with developing lantern glass for railroads. They needed to tackle a particular problem—the heat of the lantern flame conspired with the cold air of winter to shatter traditional glass. They needed a glass that could handle changes in temperature.

By 1913, the glass was used in a number of industrial applications. But it found its way into the kitchen when Bessie Littleton, wife of a Corning scientist, asked her husband to bring home some glass to use in place of a broken casserole dish. He gave her the sawed-off bottoms of some battery jars.

A cake was baked, an iconic brand was born and, as they say, the rest was history.

Over the years, Pyrex was used to make a variety of dishes for consumer use, many with beautiful colors and patterns. Today, those vintage Pyrex pieces are widely collected, and indeed, still put to good use.

The Vintage Ads

1918 – Out of the ice box-into the oven. It’s Science!

1918 CORNING PYREX GLASS OVEN BREAD BAKE KITCHEN HOME DECOR VINTAGE AD
Source: Ebay

“The Ladies Home Journal” – June 1925

1920s vintage Pyrex Ad
Source: Flickr

1926

1926 Pyrex Prams Advert
Source: fotolibra

1937-$0.50 Casserole dish! Where do I buy?

1930s Pyrex Ad
Source: I Antique Online

1939-Celebrating their first year of their price reduction. Looks like a fun party.

1939 vintage pyrex ad
Source: Attic Paper

The ads from the 1940s are pretty colourful and some even make me giggle.

1940s pyrex vintage ad
Source: Flickr

Advertisement in Country Gentleman, 1948.

pyrex-advertisement-1940s
Source: Dwell

Talking flower heads and bunny’s know that there is only one Pyrex Ware!

Vintage Pyrex Mixing Bowls Magazine Ad~1946
Source: Flickr

1948-Pyrex is Man-bait. Oh my 🙂 lol!

1940s vintage pyrex advertisement
Source: Trove

The Australian Women’s Weekly-1955. Lots of different kinds of people are represented in this ad.

1950s vintage pyrex ad
Source: Pinterest

In 1958, the children do the cooking.

1950s vintage pyrex advertising

2 for 1 deal. Honeymoon-House gifts. Very practical. Aren’t the Carafes fantastic!?

Pyrex Ad, 1958
Source: Flickr

And there you have a brief little overview of early Pyrex advertising. If you would like to see more era’s after the 1950s then simply head over to Pinterest and type in ‘Pyrex Ads’ and the year and watch the magic happen (there are so many I simply could not post them all).

Lastly, it’s Question time: Do you have a love of Pyrex? Do you own a bunch or just admire from afar? Please share.

Liz 🙂

 

10 comments on “The Vintage Advertising of a 100 year old Brand-Pyrex”

  1. Thanks for this. Yeah, I knew it was old, but not OLD. I have a nice blue container with a clear lid (was my Mom’s) that must be at least as old as 1950.

  2. I enjoyed seeing these ads! I didn’t realise Pyrex was that old either. I rather want the chip n dip set! I have a few pieces of vintage Pyrex and always look out for it in charity shops.

    • I am always on the lookout too in various shops, right now here in Toronto they can be a bit pricey for the vintage pieces because of popularity. This is actually fine with me, I don’t have tons of cupboard space for them anyways 🙂

  3. Wow, I never knew it was that old! For me it’s a real 70s thing as I grew up with my mum using Pyrex. She still has a few pieces left of the original set she had. We often spot it on our vintage travels and sometimes she’ll see one that she really loved using but no longer has so cannot resist buying it.

    • Ahh that is cool about the family love for pyrex. I was a tupperware family growing up, and my mom still owns many of the pieces she had when get married in 76. It is great though that there is the ability to find some of the pieces one has loved many years later.

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