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Month: April 2017

All Things Easter from the 1920s-1960s

Easter is this weekend (mmmm chocolate) so for today’s post I wanted to do a roundup of all things that fall under the category, “Vintage Easter”. This will include photos, ads, kitschy vintage Easter items for sale and anything else I can find. Of course it’s all from the 1920’s to the 1960’s because as you know, I just love those time periods.

Let the Easter Fun Begin!


Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Easter Shopping: I have a collection of Vintage Easter items for sale on Etsy that I update monthly. Happy Shopping!


Doris Day 1950s Easter Image featuring an rabbit in the an easter basket

Vintage Easter Images, Advertising, Recipes & More!

1920’s – 1960’s

1920s Vintage Photo. What used to be an annual tradition in Toronto was the Easter Parade. Here is an image from 1924 of stylish Torontonians walking past the Sunnyside Pavilion. Even all bundled up the women still look incredibly elegant.

FURTHER READING:

1920s Vintage Photo of the Toronto Easter Parade featuring women in 1920s Winter coats and 1920s Hats. Super 1920s Fashions!

Easter chocolates and candy are not just for little kids (1950’s vintage photo).

1950s Vintage photo from Easter 1950s. Featuring a woman in 1950s fashions posing with a chocolate easter bunny
Source: eBay

1960s Photo: It’s important at any age to don your best dress for the Easter festivities. Aren’t these 2 girls just adorable?

1960s vintage photo of two little Black girls in their easter dresses posing for a photo.
Source: Tumblr

Bunnies as presents (only a good idea if approved first). 1930s vintage photo.

1930s vintage photo of boys at easter with real bunnies
Source: Etsy

You know you have been a good girl when you get to pick something up for Easter BEFORE Easter (1950’s photo). On a side note, I believe I own a similar purse that the lady looking at the camera is holding.

1950s photo of a bakery selling easter goods vintage image
Source: Tulsa Gal

A big part of Easter is all the wonderful foods that are served when the family gets together. Good thing it was a popular to post ads with recipes to help boost sales of products. Here are a couple of 1950s cake recipes to help make your Easter a bit more vintage.

Easter Bunny Cake complete with jelly beans and a chocolate bunny on top as decoration.

Further Reading: Vintage Easter Advertising – The Food

1950's easter bunny cake vintage recipe as seen in this 1950s vintage ad
Source: Click Americana

Easter Glory Cake with ‘Baker’s Coconut’.

FURTHER READING: Vintage Cooking Recipes as seen in Vintage Ads from the 1930s-1950s

1950s vintage cake ad receipe for Easter. Easter Glory Cake
Source: Click Americana

How about Kitschy items for your table? Like this 1950’s Swedish Table Runner. So cute!

Swedish retro vintage 1950s printed linen design tabelcloth runner with green/ yellow/ pink flower/ chicken Easter motives on grey bottom
Source: Pinterest

A 1930’s Bobble Head Bunny Planter makes perfect sense when wanting to add a touch of fun to the decor.

1930s bobble head bunny planter vintage-Vintage Easter decor
Source: Etsy

1950s plastic easter bunnies.

vintage 1950s plastic easter bunnies
Source: Etsy

Every egg needs a place to rest before being gobbled up. Vintage Silver Plated Egg Cup Chicken in Nest Egg Holder circa 1950s.

Vintage Silver Plated Egg Cup Chicken in Nest Egg Holder 1950s
Source: Etsy

The Look: Gentlemen do you need a tie for your weekend activities? Then look no further than Wembley Ties (1954).

1950s Vintage Ad: 1954 Wembley Ties Ad - Easter Time is Wembley Time - 1950s Spring Neckties for Men
Source: Etsy

Need other tie options for Easter? How about Easy Tint Ties (1947)?

Easter Tint Ties by Manhattan - 1947 advertisement. 1940s Vintage Easter Ad.
Source: pzrservices

The men are all set, now ladies what will you wear? Maybe one of these pretty 1950s dresses pictured below?

1950s Vintage Easter Dresses Ad
Source: Etsy

1950s vintage fashion ad: Matchy Matchy so you don’t lose each other in the Easter parade (I would assume).

Cardigan ad Pandora Sweaters, March 1953. 1950s Vintage Fashion Ad for Easter.
Source: Pinterest

For those who like to adorn their outfits with kitschy brooches, then this vintage style carrot is perfect.

Easter bunny carrot brooch 1940s 1950s style
Source: Etsy

If you are wearing a carrot brooch then you really do need earrings to match. Like these super adorable 1940’s/50’s flocked bunny earrings pictured below.

Vintage 1940s-1950s Flocked Easter Holiday White Bunny Rabbit Earrings
Source: Etsy

Don’t forget the Easter Bonnets! 1928 Ad for women’s Easter Hats in the 1920s fashions.

FURTHER READING: Do You Have An Easter Parade Hat?

1928 Easter Hats vintage ad-1920s Fashion.
Source: Old Advertising Tumblr

1940s Vintage Easter ad for Whitman’s Chocolates. Chocolates and a pretty 1940s hat..love it!

1946-- Sally Victor hats Whitman's Chocolate Ad. 1940s Vintage Ad for Easter
Source: Flickr

Cards are always a big part of this time of year, as American Greetings reminds us in 1949.

Note: I accidently repeated this ad in my part 2 post. opps!

American Greeting Cards Ad 1949 (Easter). 1940s Vintage Ad for Easter.
Source: Pinterest

I tend to like to give out funny cards to family and friends and I know my hubby does too. Here is one from the 1950’s I just know I would end up with from the mister.

1950s vintage easter card front
Source: Etsy
1950s vintage easter card inside
Source: Etsy

FURTHER READING:

Have a wonderful Easter Weekend friends!

Liz

Ruth Lowe-The Canadian Woman Behind “I’ll Never Smile Again”

A few months ago, my mother sent an article over to me via email and said “I think you might like this for you blog”. I opened it up and it was a small article on a Canadian woman named Ruth Lowe (who I had never heard of). It was a very interesting read about her life, her famous song “I’ll Never Smile Again”. and how she played a BIG part in Frank Sinatra’s success.  Indeed a perfect post to share with my readers and today friends…..is that day.

Meet the beautiful & talented Ruth Lowe.

Vintage 1940s Photo of singer Ruth Lowe-I will never smile again.
Vintage Image of Singer Ruth Lowe - I will never smile again.

And now please take a moment to acquaint yourself with her song “I’ll never smile again” (Link to video).


For further reading please check out all the posts I have done on the subject, “Women of the Big Band Era Everyone Should Know“. (Jan 2024 update)


Ruth Lowe-The Canadian Woman Behind “I’ll Never Smile Again”

Ruth’s Earlier Years:

  • Born in Toronto, August 12th, 1914 to US-Canadian parents.
  • They moved to California when she was very young and she lived there during her early teens.
  • The family returned to Toronto with only the piano after her fathers grocery business went sour during the depression. The same piano that Ruth and her sister Mickey had learned to play on.
  • After her father died, Ruth quit school at 16 and found a job in the ‘Song Shop’ where she demonstrated sheet music on the piano. This trade was called “Song Plugging” and if customers liked what Ruth played (plugged) they would take it home to learn.
  • During her evenings, Ruth played in a very intricate two piano act with her friend Sair Lee at various nightclubs.
  • One day while at the store, Lowe heard that the famous all-female Ina Ray Hutton Orchestra (The Melodears) needed a piano replacement for their 1935 appearance in Toronto. She got the job and so impressed Hutton that she ended up touring the United States with the orchestra for a few years after (Source).

Here is a clip from 1936 “Doin’ the Suzie Q”, that I believe should feature Ruth on the piano. Can we also take a moment to be in awe of Ina’s outfit…wow! (Video Link)

How the song “I’ll Never Smile Again” came to be:

While traveling with the Melodears in 1938 in Chicago, Ruth met Harold Cohen a music publicist and fell madly in love. They were married and lived happily until a year later Harold died tragically during surgery*. Ruth returned home to Toronto devastated and during this grief she penned “I’ll Never Smile Again”.

Lowe told the Toronto Daily Star in 1940 that the ballad “seemed to fill my head and guide my fingers as I picked it out on the piano (Source)”.

Here are the sad words Ruth Lowe wrote:

I’ll never smile again until I smile at you
I’ll never laugh again what good would it do
For tears would fill my eyes
My heart would realize that our romance is through
I’ll never love again I’m so in love with you
I’ll never thrill again
To somebody new within my heart
I know I will never start to smile again
Until I smile at you
Within my heart I know
I will never start to smile again
Until I smile at you.

Song Success and Frank Sinatra:

Life went on and Ruth found herself working as an accompanist at the CBC (Canadian Broadcasting Corporation), where she passed on the sheet music to the song to Toronto composer-conductor Percy Faith. Percy would later record the song for his CBC radio program ‘Music By Faith’. The Song made it’s official Debut!

It was not till a few months later though when the famous Big Band leader Tommy Dorsey was performing at the 1939 Canadian National Exhibition (CNE) that Lowe (who wanted to take her song to the next level) took matters into her own hands. Lowe waited — acetate recording in hand — by the musicians’ tent for her friend, a guitarist with the band, who arranged a meeting with the New York bandleader at the Royal York Hotel (Source).

One year later Dorsey who liked the song and thought it had some merit, decided to test out on a ‘Coming-Out’ number for Frank Sinatra, who had joined the orchestra as their new vocalist.

Frank Sinatra and Tommy Dorsey 1940s vintage image

The recording, of “I’ll Never Smile Again,” was released on May 23rd, 1940 (as heard in the version I posted above).

Frank Sinatra Ruth Lowe and Tommy Dorsey - 1940s vintage photo
Frank Sinatra, Ruth Lowe and Tommy Dorsey. Source: National Post (& Tom Lowe Sandler)

The Song was a SUCCESS! It was No. 1 track on the very first Billboard sales chart in 1940 (seen below) and it propelled Sinatra into Super Stardom that would carry on for decades.

Lowe told her son (Tom Sandler) that the timing — it was the beginning of the Second World War — was key to her success. “It was a song that spoke to everyone in the country,” he says. “Their loves were going to war and most of them weren’t coming back” (Source).

First billboard Chart 1940
Source: Billboard

After this success, Ruth was approached by Sinatra in 1942 to write a closing song for his radio program. The song she wrote was “Put Your Dreams Away”, which would go on to become  Frank’s Signature Song (Video Link).

Life after Frank…

Ruth married Nat Sandler and happily settled into married life and kids in Toronto. She continued to write songs and play the piano, but her day’s of traveling with orchestras and pushing for her music to be produced were behind her.

In 1955 one of the most popular television shows at the time, “This is Your Life,” devoted a full segment to Ruth Lowe. She was loved that much by the public.

This is your life tv show

Ruth passed away on January 4th, 1981 at the age of 66. In 1982 her 1940’s “I’ll Never Smile Again” received an honorary Grammy and in 2003 she was inducted into the Canadian Songwriters Hall of Fame

In the end Ruth’s greatest tragedy ended up bringing her career success and a place in history. The only thing left is for Ruth to have greater distinction in the Canadian music world. Her son Tom is pushing for her to receive a star on the Canadian Walk of Fame and to also be acknowledged by the Junos (The Canadian Grammy’s). I could not agree more and I do hope it happens sooner then later.

Thank you for the music Ruth.

UPDATE: NEW BOOK TO READ! Until I Smile At You by Peter Jennings. Peter was chosen by the family of Ruth to write this book, so this is going to be the best insight to Ruth out there. CLICK HERE TO PURCHASE.

Ruth Lowe Book

FURTHER READING:

Liz

*Other sources have said that Ruth’s husband died after 2 years of marriage