From flapper girls to pin-up dolls, vintage makeup ads not only sold cosmetics but also sold a lifestyle.

Join me as we dive into the captivating world of vintage beauty as seen in these iconic advertisements from the 1920s-1950s.

(Note: These ads are also perfect vintage beauty / hair & fashion inspiration for when you are looking to recreate an authentic look from your era of choice.)

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase

Vintage Makeup Advertisements 1920s-1950s

“Try Maybelline Eye Shadow”. 1920s makeup ad featuring an fantastic example of dark eyeshadow on our 1920s lady.

Source: Pinterest

A 1920s flapper applies her mascara in this vintage advertisement from Maybelline.

Source: Pinterest

“Touches of Loveliness by Vivaudou” -1920s advertisement for talcum, face powder, lipstick & rouge.

Source: eBay

“It’s THIS NEW MAKE-UP that is Hollywood’s Secret of Attraction”. 1930s Max Factor ad featuring four 1930s movie stars showing off the makeup.

Source: eBay

“Artists and Models say…Choose your makeup by the color of your eyes”. Marvelous The Eye-Matched Makeup by Richard Hudnut. 1930s advertisement.

Source: eBay

1937 Avon Cosmetics advertisement…”Gifts you friends will love”.

Fun Liz fact: I sold Avon in the 90s but I did a horrible job and I only bought them which made me no money. Ha!

Source: eBay

1939 Pond’s Ad: “Now Fashion Says: “Be Feminine”. Pond’s answers with 4 soft Summer Shades of powders”

Source: eBay

“Matched spring make-up….Dorothy Gray Portrait Make-Up Set”.

I love the 1940s hairstyle on the illustrated woman showing off the lipstick, face powder & rouge.

Source: Pinterest

“Soprano over the Atlantic”- A 1944 DuBarry advertisement.

During WW2 when the Women went to work on the Homefront or abroad, maintaining a beautiful look was considered mandatory. This started with red lipstick.

“Miss Damant is doing a man’s job for the duration (air traffic control). But she’s keeping pretty and womanly as ever with DuBarry Beauty Preparations”. “She is shown here wearing “Rose Cerise”, that exciting DuBarry Lipstick keyed to Spring’s new costume colors”.

Further Reading: World War 2 Women’s Contributions & Homefront Posts

Source: eBay

1940s vintage ad: Pond’s face powder and lipstick.

Another cute 1940s vintage hairstyle example as well.

“Revlon’s Fashion Plate Cream Wafer”. 1948 make-up ad featuring a very fashionable model in the style of the “Dior New Look“.

Source: Etsy-PlentifulPages

“2 make you twice as lovely”. “Make-up Cake + Powder..Shade-Matched…Both in one box. New Jergens Twin Make-up”. 1940s magazine advertisement.

Source: eBay

1950s makeup advertisement for ‘Madam Walker Cosmetics’ featuring makeup for darker skins tones.

INTERESTING FACT: Madam C.J. Walker looms large among Black pioneers. She was a sharp businesswoman in the late 1800s and early 1900s, becoming the country’s first self-made female millionaire after turning her beauty / hair-care company into an empire—employing up to 20,000 sales agents and opening an eponymous manufacturing company in Indianapolis in 1910 (source).

Source: vintagehairstyling.com

1950’s Solitair “Moisture Miracle Make-up” contest ad. “Your vote will help choose Campana’s College Beauty Queen”. The winner will then go on a 10 day trip to the luxurious Royal Hawaiian Hotel in Hawaii. WOW!

What Beauty Queen would you have voted for?

Source: eBay

1954 Angel Face by Pond’s. “Today’s #1 make-up-in two glorious Summer shades!”

I was drawn to the fun polka-dots in this ad and just had to add it.

Source: Etsy-PlentifulPages

If you needed a little extra money you could always sell the makeup you wear, as seen in this Lucky Heart cosmetics 1950s (possibly early 1960s) advertisement.

“Lucky Heart “Color-Keyed” Cosmetics can bring you $65 to $250 extra, regularly!”

Further Reading: The Vintage Advertisements for “Work from Home!” Jobs

Source: vintagehairstyling.com

Do you need help with your vintage makeup look? Then look no further then the following tutorials booklets you can buy right now (note: they are in PDF format, so you can start working on your makeup right away)!

“1940 The New Art of Make-Up” booklet. Inside includes instructions from Max Factor on applying makeup which is demonstrated by some of the popular actresses of the time such as Ida Lupino and Eleanor Powell.

Source: Etsy-livydarling

“Glamorize Yourself the Hollywood Yay..Make-up-and LIVE!” 1953 beauty tip booklet that includes guidance on skincare and make-up as well as some information on nailcare and haircare.

Source: Etsy-livydarling

What a fun post to put together! And so many advertisements, I might have to break this post down in the future into various categories (like just lipstick or hair products).

Please share in the comments section below what you favourite ad was, or any fun stories / memories you might have around this topic. I love hearing from my readers!

Further Reading: Vintage Advertising 1920s-1960s (archived posts)

Thank you for dropping by!

Liz