Spring has officially arrived and I am so ready for a change in temp. I used to love winter but as I have gotten older, it’s been pushed to the back. I’m just tired of being cold, bundling up in 60 million items of clothes (okay a total exaggeration but sometimes it feels that way), and I miss all the beauty of trees and flowers in bloom. I’m just tired of it. AND I would not be a true Canadian if I did not complain about it, ha!

For today’s post I wanted to cheer myself up and maybe some of my readers who are in the same boat and share some lovely Vintage Spring magazine covers and advertisements.

Ready Friends? Lets Polka into Spring!

1950s vintage ad for Avisco showcasing a couple in 1950s fashions dancing together. Ad is from April Harper's Bazaar 1959
April Harper’s Bazaar 1959. Source: Flickr

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Vintage Spring Advertising

1940’s & 1950’s

June 1950 vintage ad – “Spring is Motorola Portable Radio Time”.

1950s Motorola portable radio featuring an illustration of a couple together. Print Ad is from a "Coronet" magazine ad June 1950
Source: Pinterest

April Showers-1944 Saturday Post. Illustration by Alex Ross.

1940s vintage magazine cover: Original 1940s Saturday Evening Post cover art by Alex Ross
Via Etsy

Scary clown alert! Thanks 1950’s Texaco, now I won’t be sleeping for a month but I will remember to take my car in for a spring check-up.

1950s vintage ad for Texaco featuring an illustration of a clown
Source: Found in Mom’s Basement

Spice Berry Layer Cake recipe from “Woman’s Day” magazine-April 1956. This is so spring! The ad is right!

1950s Vintage Ad for Spice Berry Layer Cake recipe from Woman's Day magazine APRIL 1956.
Source: Pinterest

This ad is actually from 1938, but the desserts (for different kinds of Shortcake) look so yummy and the ad is all about “Spring” that I thought you would forgive me for adding it. Crisco Shortening Ad – 1932 From the May 1932 issue of Better Homes & Gardens.

1930s Vintage Ad featuring a 1930s Dessert Recipe: Crisco Shortening Ad - 1932 From the May 1932 issue of Better Homes & Gardens. The Vintage recipes are from Shortcakes

Source: Flickr

Easter was traditionally a time, when women and men donned their best “Easter Bonnet

1950s vintage ad for women's Easter Hats
Source: Pinterest

1930s Catalog Page: “Spring Begins with a New Hat!”. Which one would you chose?

1930's Vintage millinery, fashion catalog page. 1930s women's fashions.
Source: Pinterest

Stetson Hats 1940s vintage ad.

Vintage Stetson Hat 1940s vintage mens clothing ad
Source: Mister Crew

April 1944 cover of Harper’s Bazaar Magazine. “Spring Beauty”.

1940s vintage magazine cover: April 1944 cover of Harper's Bazaar Magazine
Source: Pinterest

April, 1947 Life Magazine Cover featuring two young women holding spring flowers wearing 1940s hairstyles.

1940s Vintage Magazine Cover: April, 1947- Life Magazine Cover – Vintage Ladies Holding Dogwood Blossoms
Source: Etsy

Life Magazine Ford Advertisement from 1947. It features the latest Ford Sedan (I will take 2 please).

1940s Vintage Ad: April, 1947- Life Magazine Ford Advertisement – Vintage Ford Automobile Ad
Source: Etsy

1950’s rain gear for the whole family! For more images like this, check out my blog post “What to wear when it’s Raining“.

1950s raincoats for the whole family vintage ad

Women’s “Spotlight on Prints” Dresses-Sears & Roebuck Spring and Summer Catalog from 1938.

1930s vintage catalog: Sears & Roebuck Spring and Summer Catalog from 1938 featuring women's 1930s dresses
Source: Flickr

Ahhh I feel so much better, after putting together this blog post and I’m ready to put this winter behind me. How about you? What is your favourite season? Share in the comments below, I love when my readers reach out.

FURTHER READING: Vintage Advertising 1920s-1960s (Archived Blog Post)

Have a great day!

Liz

4 Comments on Vintage “Spring” Advertising-1940’s & 1950’s

  1. Great pix. Look at the shoes on the last one! WOW! Love the red, white & blue sandal heels. So cute. Okay, I’m going to admit, the clown is a little scary. Did you throw that in to see if we were paying attention? LOL!

  2. I love the outfit in the April showers picture. Those gloves are super. I like Autumn the best, all the colours and the light. Spring is my next favourite though.

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