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Category: Vintage Canada

“Morgans Department Store”- Canadian Vintage History

Recently I went and visited an antique show here in Toronto at a local mall called “Cloverdale“, there was lots and lots of items for sale but nothing mid-century for this gal until I saw a really cool hat box at one of the tables. Seen here…

1950s Vintage Hat Box for Morgans Departmant Store.

The box was not in great condition but after quickly searching the name on the box “Morgans” I discovered that it was a little bit of Canadian history, so I ran back and scooped it up for a steal and a history lesson from its owners.

Morgans Department Store

Brief History of the Store:

Apparently, Morgan’s (formally Henry Morgan & Company) was a Montreal-based Canadian department store chain. The first store was opened in Montreal in 1845 by Scottish immigrant Henry Morgan with a second store not appearing till the early 1950s in the Snowdon section of Montreal. Other stores subsequently opened on the island of Montreal, and several Ontario cities (Wikipedia).

After being open for over 100 years, in the 1960s the Hudson Bay Company purchased Morgans and quickly converted the Ontario stores to “Bay’s”. By the early 1970s the Quebec stores followed suit and that was the end of the brand Morgans….until I found my box! Now we can share in a moment of Canadian history together and bring to life the department store once more.

The Early Days:

Morgans in 1890.

1890s Vintage Photo of Morgan's Department Store in 1890

Morgan’s department store in Montreal decorated for the 1939 Royal Tour of King George VI and Queen Elizabeth. So Elegant.

I wish we could see setups like this again when royalty comes to visit.

1930s Vintage photo of Morgan's department store decorated for the 1939 Royal Tour. Montreal, Canada

Here are some vintage images of other Morgans in the 1950’s

Hamilton’s Greater Shopping Center putting up the Morgans sign. Love the typography.

1950s vintage photo of Morgan's Department store sign going up at Hamilton's Greater Shopping Center
Source: henleyshamilton1.wordpress.com

Interior shots of the Hamilton store being prepared for opening

A miniature milk bar for the kids. Oh my how cute!!

1950s Vintage Photo of a milk bar featuring a display of stuffed animals at Morgans Department store
Source: henleyshamilton1.wordpress.com

Male Mannequins for the store. Kind of creepy I think. Actually really really creepy!

1950s vintage photo of male mannequins at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Group of sales women attending a class to be able to work at Morgan’s.

What marvelous 1940s & 1950s hair all these ladies have.

1950s vintage photo of a Group of sales women attending a class to be able to work at Morgan's Department Store
Source: henleyshamilton1.wordpress.com

Learning how to use the cash register.

1950s vintage photo of two women learning how to use the cash register at Morgans Department Store
Source: henleyshamilton1.wordpress.com

Morgans 1950’s ad for Schiaparelli Hats (1958). Love this! How do I get this hat?

1950s vintage ad for Schiapareli hats being sold at Morgan's Department store in 1958

1950s vintage ad for the Smorgasbord at Morgans.

Hungry anyone? I will have the Roast Beef and Yorkshire Pudding (my fav!).

Gosh could you imagine if a Buffet (then called a Smorgasbord) was $1.19 today? Yikes!

1950s Vintage Department Store ad for a Morgan's Department Store Smorgasbord (aka buffet).
Source: torontoist.com

“As new as tomorrow”….How exciting, I love things that are as new as tomorrow!

vintage department store ad for Morgan's Department store at Eglinton Square.
Source: torontoist.com

Logo Designs:

1950s Morgans logo.

1950s Morgans Department store logo
Source: The Department Store Museum

1970s Morgans after the Hudson Bay took it over (this would be its last logo change).

Vintage Department Stores in Canada -1970s Morgan's Department Store new logo after joining with Hudson Bay Company.
Source: The Department Store Museum

Interesting Fact: It looks like Morgans was the first department store to move into family neighborhoods, as opposed to making a trip downtown to go shopping (as seen below). I’m sure this made many a family lives easier.

This ad makes me giggle. What is with the triangle people??

Vintage Department Store ad for Morgan's Department store at Lawrence Plaza, Toronto.
Source: torontoist.com

And that interesting fact ties in with the knowledge that where I bought the hat box was actually where a Morgans Department store once stood in the 1960s at Cloverdale Mall.  It was under my nose the whole time and I never knew! How exciting!

There you have it friends, a little bit of Canadian History.

Do you have a department store where you live that has been around for years or maybe know of one like Morgans that has come and gone? I would love to hear about it.

Liz 🙂

Sunnyside Bathing Pavilion – A Grand Piece of Toronto History

Toronto has a wonderful piece of history sitting on its waterfront called the “Sunnyside Beach Pavilion” that has been around since 1922. I have seen this structure at least a million times in my few short years living in Toronto and never ceases to amaze me on how beautiful it is. I even looked at is at a potential wedding venue 2 years ago that is how much I’m enamored with this structure.

Vintage Postcard of Sunnyside Pavilion in the 1920s, Toronto, Ontario Canada.
1920’s Sunnyside

Sunnyside Bathing Pavilion – A Grand Piece of Toronto History

The name “Sunnyside” had been used to denote a beach and its surrounding area for 70-plus years before the amusement park and beach pavilion opened. The name may have been coined by George Howard, a prominent citizen whom in 1848 had built a home overlooking the shore on the sunny side of a hill (source).

By the 1920s, swimming at the foot of Roncesvalles Avenue had been popular for over thirty years, as there was a swimming area near a pumping station. This changed in 1913 when the pumping station was demolished to make way for the bridge connecting Lakeshore Road and the King/Queen/Roncesvalles intersection. A staircase was built for pedestrians to walk down to the shoreline. A slide was installed for bathers to slide down into the water (COOL!).

1912 Sunnyside Beach vintage photo of bathers in the water in Toronto, Ontario, Canada.
1912 Sunnyside Beach Source: Toronto Archives

By 1920, this area was filled in and the beach was moved farther to the south. For the year 1921, the beach was recorded as having over 302,525 visitors (Source).

This influx of bathers to the area meant that there was a space needed where they could change, so on June 28th, 1922 the “Sunnyside Bathing Pavilion” was born.

Sunnyside Pavilion Sign in Toronto, ONtario Canada
Sunnyside Pavilion-Today

Sunnyside bathing pavilion-1922.

1920s vintage photo of the Sunnyside-bathing-pavilion in1922

1920s vintage photo of a large amount of people enjoying the water and beach at Sunnyside Beach and Pavilion.

1920s vintage photo of a large amount of people enjoying the water and beach at Sunnyside Beach and Pavilion.

Sunnyside Beach 1924.

1920s vintage photo of people in 1920s swimsuits enjoying a day at the Sunnyside Beach in 1924

Information about the Beach building

The building, constructed of concrete, cost $300,000. Each wing held an outdoor changing area, lockers and showers, the women’s side on the east, and men’s side on the west. It offered over 7,700 lockers for patrons, a roof garden for 400. Admission fees were 25¢ for adults and 15¢ for children, and bathing suits and towels could be rented. In the center was a staircase leading to an upper terrace which overlooked the change areas leading to a rear terrace which ran the full length of the building and overlooked the beach.

The “Tank”

If you have ever been to Ontario and attempted to swim in the waters you would quickly realize that they are not the most ideal for swimming..cold! And so in 1925 a giant swimming pool called the “Tank” was built and could accommodate up to 2000 swimmers. It was considered at that time the largest swimming pool in the world and you can still go swimming in this pool today.

1920s Sunnyside Pool at Sunnyside beach vintage ad advertising it's grand opening in 1925.

1940s Sunnyside Pool. Look how big it is in this image..HUGE!

1940s vintage photo of the Sunnyside Pool and Beach

Bathing Pavilion Today

In 1980 the Bathing Pavilion was renovated with the outdoor lockers and changing areas being demolished and new changing rooms were built.

Sunnyside Beach Pavilion modern day photo of the front of the pavilion.
Front of the Pavilion
Sunnyside Pavilion beach facing front. photo
Sunnyside Pavilion beach facing front. photo
Currently under construction to bring it back to former glory

The pool was rededicated as the ‘Gus Ryder Pool’, named after Marilyn Bell’s coach, the founder and coach of the Lakeshore Swim Club of New Toronto. I also just happened to find a plaque about Marilyn Bells near by as seen below…

Marilyn Bell Toronto

And that my friends is a brief history on the Sunnyside Bathing Pavilion.

As a lover of history in Toronto it thrills me to the bone that Toronto has taken the time to preserve this piece of history. I sometimes find our city is so preoccupied with putting up millions of condos that us regular folks can’t afford that they forget that we don’t have tons of places like the Sunnyside Pavilion still standing that they should not so quickly discard.

I look forward to sitting by this structure for many more years to come.

Do you have something like this in your home town? Or a structure that has lots of history that your city takes pride in preserving it? Let me know!

FURTHER READNG:

Liz 🙂