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Category: vintage History

Vintage Fashion: ‘Keds’ Turn 100

It seems like the number 100 is very popular lately. First it was Pyrex that celebrated their 100th anniversary and now everyone’s favorite running shoes ‘Keds’ is celebrating their 100 year milestone. Congrats!

As a Lindy Hopper (swing dancer) we have a soft spot for our Keds running shoes. They are comfortable, affordable, cute and perfect for the demands of the Lindy Hop dance floor. If you attend any dance, anywhere in the world you will see at least 1 pair of Keds on the dance floor..guaranteed.

keds

For today’s post, I wanted to focus in on the early side of the Keds brand (1900s-1969), with some vintage advertising (Print & TV) I have found. Lets begin….

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Vintage Fashion: ‘Keds’ Turn 100

Brief History of Keds

  • Keds is an American brand of canvas shoe with rubber soles
  • Keds original sneaker were introduced in 1916 by U.S. Rubber or as they like to say, the first ever “feel-like-everyday’s-a-Saturday” shoe. But that was a bit of a mouthful…so instead they called it the Champion (Source).
  • The U.S. Rubber Company was a manufacturer of rubber soles to the footwear manufacturing trade. At the end of WWI they started to manufacture their own line of men’s, women’s and children’s canvas sport shoes (Source).
  • When choosing a name, the initial choice was Peds, from the Latin meaning foot, but that name was already taken.
  • They became known as sneakers because the rubber soles allowed sneaking around silently (Source).
  • In the 1960s, canvas sneakers became far more common and accepted as a part of everyday dress, leading to Keds becoming a ubiquitous brand across the US (Source).
  • Keds was purchased by the Stride Rite Corporation in 1979.
  • From the mid-1980s through the mid-1990s, Keds were very popular with girls from elementary school age through tween and teens and college age and beyond. Notable Keds wearers during this time included: Jennifer Gray in Dirty Dancing, Kelly Kapowski (Tiffani Thiessen) on “Saved by the Bell and  Stephanie (Jodie Sweetin) and D.J. (Candace Cameron) on “Full House”.
  • Today’s Keds are still very popular and come in every colour and design imaginable.

Vintage Advertising

1919 Vintage ad for women’s shoes and boots. “There’s comfort in every step”.

1919 Vintage ad for women's Ked shoes and boots. "There's comfort in every step".
Source: Online Baltimore Shoeseum

1920s vintage ad. “An unusual spring trousseau and the shoes that make it interesting”. Keds for sports, Keds for walking and Keds for sitting and walking. You will be the most stylish when you wear them!

1920s vintage ad. "An unusual spring trousseau and the shoes that make it interesting".  Keds for sports, Keds for walking and Keds for sitting and walking.
Source: Online Baltimore Shoeseum

1928 vintage ad for men’s Keds for playing sports. “Footwork the secret of power and speed”.

1928 vintage ad for men's Keds for playing sports. "Footwork the secret of power and speed".

1936 vintage ad featuring more illustrations of men wearing Keds running shoes to play sports in. They help your feet.

1930s vintage ad: 1936 vintage ad featuring more illustrations of men wearing Keds running shoes to play sports in
Source: Dancestore

1937 vintage colour ad as seen in the Saturday Evening Post. The ad illustration is showing all the things men can do when wearing Keds.

1930s vintage ad: 1937 vintage colour ad as seen in the Saturday Evening Post. The ad illustration is showing all the things men can do when wearing Keds.
Source: Dancestore

1930s vintage ad- Kedettes are created for the ladies and there are incredibly stylish.

FURTHER READING: Vintage Fashion-Kedettes

1930s vintage shoe ad for women's Ked's called "kedettes" -1939 ad.

1950s vintage ad for Kedettes featuring a woman in 1950s Fashion (Matching blouse and slim pants) on vacation. “Give your feet a Vacation”.

1950s vintage ad for Kedettes featuring a woman in 1950s Fashion (Matching blouse and slim pants) on vacation. "Give your feet a Vacation".

1947-The Ladies’ Home Journal vintage ad featuring Keds for kids and their outdoor activities.

1947-The Ladies' Home Journal vintage ad featuring Keds for kids and their outdoor activities. -1940s Vintage ad.
Source: Flickr

1953 Vintage ad – US Keds Booster Shoes for boys and girls.

1953 US Keds Booster Shoes Ad

1963 Vintage ad from Seventeen Magazine. Ad illustration features a stylish woman in 1960s fashions (Tweeds for Fall!) wearing Keds running shoes.

1960s Vintage Keds Ad -1963 Vintage ad from Seventeen Magazine. Ad illustration features a stylish woman in 1960s fashions (Tweeds for Fall!) wearing Keds running shoes.
Source: Etsy-paperdollgirls

1965 Vintage ad from Mademoiselle magazine. Keds are fashionable, get “That Keds Look”.

1960s Vintage ad: 1965 Vintage ad from Mademoiselle magazine. Keds are fashionable, get "That Keds Look".
Source: Flickr

Keds Vintage TV Advertising

Ozzie, Harriet, David, Ricky Nelson Keds Commercial. I really really want the purse in this commercial..wow it’s a beauty!

1960s Animated Keds Commercial.


Congrats once again to Keds!

I’m going to leave you with this great Lindy Hop competition video from last year. Can you spot the Keds??

Further Reading:

Would you like to own a pair of Kedettes?

1940s 1950s Summerettes Kedettes canvas shoes lace-up sandals in blue and off-white.

1940s 1950s Summerettes Kedettes Pachucas canvas shoes lace-up sandals swing blue vintage wedge

Source: Etsy

Original Vintage 1940s /1950s Red Canvas Strappy Kedettes Summerettes Wedges Sandals with Rubber Sole.

Original Vintage 1940s 40s 1950s 50s Red Canvas Strappy Kedettes Summerettes Wedges Sandals with Rubber Sole

Source: Etsy

Liz 🙂

Guy Lombardo-Canada’s Famous Big Band Leader

During this holiday season, if you listen to vintage Christmas tunes you will at one point run across Guy Lombardo, particularly at New Years Eve with the famous song ‘Auld Lang Syne. But did you know that this famous Big Band Leader was a Canadian? Yes Mister Lombardo was born in London, Ontario the same city where my mother was born and raised and 1 hour from my hometown of Sarnia.

Vintage Photo of Big Band Leader Guy Lombardo

Guy Lombardo-Canada’s Famous Big Band Leader

Guy (Gaetano Alberto) was born in London, Ontario, June 19, 1902 to Italian immigrant parents and was the eldest of seven children—five boys and two girls—born between 1902 and 1924. His father, who had worked as a tailor, was an amateur singer with a baritone voice and had four of his five sons learn to play instruments so they could accompany him (Guy learned the Violin).

Lombardo and his brothers formed their first orchestra while still in grammar school and rehearsed in the back of their father’s tailor shop (Source).

1917 was the year that Guy would trade in the Violin for a conductor’s baton and in the summer of 1919 the band (which still included some of his brothers) fulfilled its first significant engagement at an outdoor dance pavilion in Grand Bend, Ont.

A new name is formed and a new Country adopted

After a couple of different gigs in Ontario, 21-year-old Guy decided that the group was wasting its time in Canada. Within a few weeks he left London and headed to Cleveland, Ohio in the winter of 1923. This move would forever change the band by helping them to find their distinct sound and start them onto a path of success that Guy and the band never thought would happen in Canada.

Vintage Photo of Big Band leader, Guy Lombardo first recording session
Source: Times Past Old Time Radio

To attract more followers (outside of paid gigs in clubs), Guy paid for air time on US radio’s. A move that helped build his audience and boost his popularity. By 1924 the bands agent wanted to dress the band members in Canadian Mountie uniforms to enhance their look, but Lombardo balked and countered with a proposal of his own: calling the band the Royal Canadians (Source).

Guy Lombardo and His Royal Canadians is born

Vintage Poster for Big Band leader Guy Lombardo and the Royal Canadians

Success came quickly for the band after that and they were coined by the Chicago Tribune in 1928 as having ‘the sweetest music this side of Heaven’.

33 year residency is acquired

In 1929 the band began a 33-year residency at the Roosevelt Grill in New York. This is where the famous annual broadcasted New Years celebrations would begin for the band.

Vintage Postcard for The Roosevelt Grill - The Winter Home of Guy Lombardo
Source: Card Cow

Youngest Sister Joins the Band

Guy and his brothers asked Rose Marie to join the Royal Canadians as a singer and she began performing with the band in 1941 at age 16 (source).

1940s Vintage Photo of Guy Lombardo and his sister and brothers.
1940s Vintage Photo: Portrait of Carmen Lombardo, Rose Marie Lombardo, Guy Lombardo, and Don Rodney, Starlight Roof, Waldorf-Astoria, New York, N.Y., ca. July 1947
Portrait of Carmen Lombardo, Rose Marie Lombardo, Guy Lombardo, and Don Rodney, Starlight Roof, Waldorf-Astoria, New York, N.Y., ca. July 1947

Winter Wonderland

In 1934 Guy and the Royal Canadians performed one of the most successful recordings of Winter Wonderland. It actually was a top 10 hit at the time of introduction. Then in 1946 it was brought back with the Andrew Sisters at the Helm and Guy and his band accompanying them for a more Boogie Woogie Version.

I honestly prefer the Andrew Sisters version the best (but you take a listen and let me know what you like).

Andrew Sisters Version

Possible Canadian Mention in “Christmas Island” with the Andrew Sisters

Working with the Andrew Sisters on the song Christmas Island the sisters sing the choruses song as, “Aloha – eh!“. It’s rumored that it was a node to Guy’s Canadian Roots (source).

Side Note: I have not been able to find this version with the “eh” but it was still fun to add to this post.

Andrew sisters Guy Lombardo White christmas Album
Source: Music Stack

Over 100 million records sold Between 1927 and 1954. AND between that time there wasn’t a single year the band didn’t produce a record that hit the charts, many of them going to No. 1 (21 number-one hits to be exact).

Guy Lombardo hits

The band also set an audience attendance record at Harlem’s Savoy Ballroom. It was 1930 and 3,715 paying customers saw Guy Lombardo play the famed Ballroom (Source).

Further Reading: 91st Anniversary of the Savoy Ballroom-Home of the Happy Feet

Vintage Photo of a Crowd Outside the Savoy, Harlem
Source: 100 Treasures

Not just a big band leader….

Guy was also a well-known Speed boat racer and won many awards including winning the 1946 Gold Cup race on the Detroit River (plus many more after that).

Vintage Photo of Guy Lombardo with his Speed Boat

Auld Lang Syne

He became an institution hosting televised New Year’s Eve broadcasts from New York, making his rendition of  “Auld Lang Syne” a national standard and his lasting legacy.

The Guy Lombardo New Year’s Eve Party premiered at New York’s Roosevelt Grill on December 31, 1929 and would play there until around 1959 (note: this date has changed several times in my research) where he went on to have his New Years celebrations at the prestigious Waldorf Astoria Hotel until 1976.

It’s also important to note for those who might not be aware that Guy Lombardo New Years parties were originally heard live on the CBS Radio Network before midnight Eastern Time, then on the NBC Radio Network after midnight.

On Dec. 31, 1956, the Lombardo band did their first New Year’s TV special on CBS; the program included a live segment from Times Square showcasing the arrival of the New Year. This would carry on till 1976.

Variety once described Guy Lombardo as “the only Canadian ever to create an American tradition” (Source).

Only Canadian to have three stars on Hollywood’s Walk of Fame

Comedian Bob Hope is the only one that has more. The practice of giving out more than one star has been discounted (source).

Guy Lombardo Hollywood Walk of Fame
Source: As times go by

Never forgot his roots

In 1937, a great flood deluged parts of London. Lombardo cancelled a performance in nearby Detroit to return home to play a benefit concert for the victims.

Between 1955 and his death in 1977, Lombardo appeared in London nearly 20 times (Source).

Guy Lombardo London Ontario

He also came back to Canada to play in other venues during his career, like in Toronto at the CNE in 1937.

Further Reading: ‘Let’s Dance’: The Canadian National Exhibition (CNE) Dance Tent

Vintage Photo of Guy Lombardo's Big Band playing at Toronto's CNE

Canada Post even issued him a stamp in December 1999 (Yes we love him that much).

Guy Lombardo Postage Stamp
Source: Canadian Coin News

Guy suddenly passed away in November of 1977 (the year I was born).

In the end you make think of Guy Lombardo as “cheesy” as it was often joked that he was but you really honestly cannot deny that he knew what he was doing as a Band Leader and brought us music that is still listened to today. AND by the way…Louis Armstrong LOVED his music (source) which makes him even cooler in my mind now.

Vintage Photo of Guy Lombardo on New Years Eve

I hope you enjoyed this post on Guy Lombardo, including some fun tunes to tap your toes too.

I personally enjoyed learning about this Canadian Icon and was glad I could share his story with others.

Please share any thoughts you have on good old Guy, in the comments section below.

Thanks for dropping by!

Liz