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Category: Vintage Home

Vintage Formica Advertising 1940s-1960s

When deciding what to write about next for my readers I sometimes look at past posts and how they have done (I review the stats). One of those popular posts has ended up being on ‘The beautiful world of 1940s Linoleum Flooring“. It has top billing in my stats every single day! Which made me think that clearly I need to do another version of Vintage Design Ideas (or close too) for the modern home.

In the past I have written about “Vintage Formica Tables” but I have never done a post on just vintage advertising for Formica from the 1940s, 1950s & 1960s! I think it’s time I do!

Let’s begin spining the seach engine wheel to see what we find (be prepared for some stunning mid century designs!)!


Disclosure: Some of the links on my blog from  eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.


1950s / early 1960s vintage ad for Formica tops for your kitchen. Image features a mid century kitchen.

Source: eBay

Formica-For the Vintage Styled Home

First up..WHAT IS FORMICA? It’s LAMINATE!

Formica Laminate is a laminated composite material invented at the Westinghouse Electric Corporation in the United States in 1912. Originally used to replace mica in electrical applications, it has since been manufactured for a variety of applications. Today, the product is produced by New Zealand–based Formica Group, and has been since 2007.

The word Formica refers to the company’s classic product: a heat-resistant, wipe clean laminate of paper or textile with melamine resin (Source).

For today’s post we are going to focus on ‘Decorative Laminate/Formica’. Decorative laminates have greater aesthetic appeal in terms of finishes and patterns. Decorative laminates can be used for doing ornamental overlays on furniture (Source).

Vintage 1950s Formica table top salesman sample pieces, set of 8 Mid Century designs.

I want the design on the right!

Vintage 1950s Formica Table Top Salesman Sample Pieces RARE Set of 8 Mid Century

Source: eBay

Vintage Advertising for Formica 1940s-1960s

1948 Vintage Ad-“Formica is friends with the family.

A poem…

“What makes some homes such friendly places

Where smiles abound on happy faces?

Do colours clean and cheerful bright

Make coming home a real delight?

But daily use is the final test,

True beauty’s active….not at rest.

So have a home your proud to show,

Yet spare the kids that sharp “no, no!”

Formica’s beauty is in useful living,

In the abuse it takes…and the joy it’s giving.

1940s vintage ad from 1948 for Formica  for all the different counter tops in your home.

Source: eBay

1941 Formica kitchen dinette breakfast table print ad.

1940s vintage ad: 1941 Formica Kitchen Dinette Breakfast Table furniture design vintage print ad

Source: eBay

Hundreds of Pictures of Formica Furniture to Live with“. Vintage advertising print ad from 1956 for a Formica Furniture Shopper Guide. LOVE the 1950s purple skirt and top on our model and of course the Mid Century Designs! 

1950s vintage ad: Vintage advertising print ad from 1956 for a Formica Furniture Shopper Guide. LOVE the 1950s purple skirt and top on our model and of course the Mid Century Designs! 

Source: eBay

1956 ad showcasing another housewife in her mid century kitchen.

1950s vintage ad: 1956 vintage AD FORMICA kitchens Very 1950s Style mid century kitchen design

Ebay

“Formica, that’s the ticket!”. 1952 vintage ad featuring two 1950s housewives with signs supporting the purchase of Formica for their homes.

11950s vintage ad: 1952 Formica: That's the Ticket Vintage Print Ad featuring 2 1950s housewives holding signs. 1950s vintage hairstyle inspiration

Source: eBay

Make sure you buy Genuine Formica! Don’t get fooled by the imitators! 1950s ad featuring a Formica dining table and another 1950s housewife setting the table.

1950s Vintage ad featuring a Formica dining table and a 1950s housewife in a 1950s dress.

Source: eBay

1954 Ad featuring a blue Formica Kitchen counter tops and bubble gum pink chairs.

1950s vintage ad from 1954 for Formica featuring a Mid Century Kitchen and blue formica counter tops and pink chairs.

Source: eBay

1961 Formica ad. “Always check for the Formica Label”!

1960s vintage ad: 1961 Formica: Trustworthy Loyal Vintage Print Ad featuring an illustration of a man and woman in a furniture store buying a formica table.

Source: eBay

Formica is not just for the kitchen, you also can add it to your bathroom/washroom as seen in this 1966 ad.

Yikes carpet in the bathroom..NOPE!

1960s vintage ad from 1966 featuring a formica bathroom counter top and carpet in the bathroom in blue colour. The woman is wearing a 1960s dress.

Source: eBay

Add Formica to your walls, doors, counters and furniture for the perfect 1960s classroom as seen in this 1966 ad.

1960s vintage ad from 1966 featuring Formica for your classroom.

Source: eBay

Formica for stylish 1950s side cupboards. 1957 ad.

1950s vintage ad for Formica for stylish 1950s side cupboards. 1957 vintage ad.

Source: eBay

Lastly I wanted to share the competitions advertising from a 1957 vintage ad for General Electric Textolite (laminate surfacing) countertops. Look at those stunning patterns for your kitchen counters?!! Yooza!

1950s vintage ad for Textolite countertops, laminate surfacing, 1957 vintage ad featuringa 1950s mid century kitchen.

Pinterest

Thanks for stopping by friends!

Question Time! Are you a fan of Formica? Do you have any in your home right now? What ads did you like the best? Share your comments below, I love to hear from my readers.

FURTHER READING: Check out my archive of ‘Vintage Home Decor’ Posts HERE.

Liz

Mid-Century Cool: Breeze Blocks

I joined a Facebook group a few weeks ago called “I break for Breeze Blocks” and I can’t tell you how happy it has made me! Every time I see someone post a photo of someone’s house or a wall outside of a building that has that Mid- Century detail, I just can’t help but smile. They are just so darn cool!

So for today’s post I wanted to devote a little love to these MCM Blocks.

Mid Century Modern Building with Breeze Blocks
Source: La.Curbed.com

Mid-Century Cool: Breeze Blocks

Brief History of Breeze Blocks

Breeze blocks are the patterned concrete blocks you may have seen covering the sides of a building or stacked upon each other to form a wall.  Breeze blocks provide shade, circulation, protection and privacy to buildings all over the world and became a very important part of Mid-Century Design.

Breeze blocks–sometimes called screen blocks– were inspired by sun-reducing screens in Asia and first used in America in the 1930s. They continued to grow in popularity in the following decades, especially when used in houses and apartments. They were widely used in Mid-Century Modern design up until the 1970s, when they began to fall out of style.

They are typically made from the ashes of coal, bonded together by Portland cement and used especially for walls that bear relatively small loads.

To continue reading the FULL but super cool history of Breeze Blocks, please click HERE to visit the Atomic Ranch Website.

Breeze Blocks in the wild (aka photos and vintage ads)

Mid-Century Ad for Evco Solar Screen Blocks-“That’s the way to screen your pool!”.

Vintage 1950s 1960s Ad for Breeze Blocks to go around your pool. Mid Century Design Idea

Source: Pinterest

Retro Restaurant Sign & aqua bricks – Farmington, New Mexico USA.

Restaurant & aqua bricks – Farmington, New Mexico USA

Source: Moderncharlotte.com

I love a good Tiki Bar and the Tahitian Fire Room not only has a super cool sign, but a ridiculous amount of cool Breeze Blocks on that wall.

Mid Century Tiki Bar-Tahitian Fire Room with Cool Breeze Block Designed Wall

Source: American Standard Time

Gorgeous Mid-Century home located in Sunrise Park in Palm Springs. Breeze Blocks by the Pool.

mid century modern palm springs home with breeze blocks
mid century modern palm springs home with breeze blocks

Source: Geoffreymoore.com

1960s Vintage Ad for Simmons Hide-A-Bed featuring a Breeze Block Decorative wall behind the couch.

hide a bed mid century vintage ad with breeze blocks in the background 1960s ad

Source: Pinterest

1959 Mid-Century Modern Jack Meiselman built home at the Racquet Club East, Palm Springs.

About the Racquet Club Estates:

The Racquet Club East is comprised of the Racquet Club Estates, which has 550 tract mid-century modern homes Designed by the respected architect William Krisel A.I.A., and built by the famed Alexander Construction Company. A sub-section of the Racquet Club East neighborhood also has a small set of tract homes built by Alexander’s competitor, Jack Meiselman (who actually started building in Palm Springs before Alexander).

1959 mid-century modern Meiselman-built home, Racquet Club East Palm Springs.

Source: pshomes.com

Jack Meiselman, Palm Springs Mid-Century Modern Property featuring those beautiful Breeze Blocks again.

Jack Meiselman prominent Palm Springs Mid Century Modern Builder.

Source: paulkaplanrealtor.com

A William Krisel Las Palmas Estates, 1957 Mid-Century Modern home Illustration (rendering).

A William Krisel Las Palmas Estates, 1957 Mid-Century Modern home featuring a breeze blo

Source: psmodcom.org

Vintage Mid-Century Ad for Superlite Concrete Blocks-Q BLOCK. “Accents for your Home”.

Vintage Mid-Century Ad for Superlite Concrete Blocks-Q BLOCK. "Accents for your Home".

Source: Pinterest

Mid-Century Design: Laboratorio Neon Sign And Perforated Concrete. I love the signs typography. So very cool!

Laboratorio Neon Sign And Perforated Concrete

Source: Flickr

“Concrete Blocks are Anything but Flat”. Ad for Kaiser Permanent Cement Company that ran in the September 1962 edition of Sunset magazine.

Ad for Kaiser Permanent Cement Company that ran in the September 1962 edition of Sunset magazine

A Edward Durell Stone Building at 2 Columbus Circle, New York City (1958).

An Edward Durell Stone Building at 2 Columbus Circle, New York City (1958).  Mid Century Modern Building Design

Source: Wikipedia

Edward Durell Stone Townhouse, New York, New York, 1957. That Townhouse sure does stand out.

Edward Durell Stone Townhouse, New York, New York, 1957. Mid Century Modern Design

Source: wikiwand.com

Breeze Blocks at the Front Entrance is a great architectural detail for that Mid-Century Modern Look.

Breeze Blocks at the Front Entrance of a MCM Home

Source: Geoffreymoore.com

Shopping for Breeze Blocks

Want to own your own Breeze Block but can’t afford to buy a whole brick wall? Here is a section on fun Breeze Blocks products you can buy online!

Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Mid Century Modern Breeze Blocks, Brick Wall Decals (avail HERE).

Mid Century Modern Breeze Blocks, Brick Wall Decals

Source: Etsy

The StarBriteMotel Seller on Etsy has several different Breeze Block Jewelry styles you can take home. Check them out HERE!

Breeze Block Earrings by Star Brite Motel

Source: Etsy

1950s style breeze block necklace by Glitzomatic. They too have a fun collection of Breeze Block Jewelry. Check it out HERE.

1950s style breeze block necklace

Source: Etsy

Breeze block iPhone case is a must-have for the breeze block or Mid-Mod obsessed person! (no longer avail but you can search for similar items online).

iPhone Case Orange Breeze Blocks

Source: Etsy

Now…are you looking to buy Breeze Blocks? The website, Retro Renovation based out of the US has created a resource of companies that do just that. Check it out HERE.

Question time! Do you love Breeze Blocks? Or is this a Mid Century Decor feature you could live without? Share in the comments below!


FURTHER READING: Check out my archive of ‘Vintage Home Decor’ Posts.


Take care friends!

Liz