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Category: Vintage Magazines

Vintage Real Estate – Choose your House from a 1958 Modern Living Homes Catalog

For everyones reference, my dream home would be either a Craftsman (original, not new) or a Mid Century Modern. Both of which are impossible to find in my tiny budget in Toronto (outside of Toronto, Craftsman homes are easy (MCM homes are harder). The hubby and I do own a 1925 Craftsman in Windsor, Ontario but it’s rented out till we are ready to leave the big city (so like 30 years from now).

ANYWAYS….the chatter above is to lead into this fun 1958 house planning catalog, complete with interior design ideas you can do with wood (thanks Thorsen Lumber Company). The designs are lovely and really worth a browse especially if you are a fan of 1950s homes (or vintage architecture).

Note: This catalog was found at archive.org. Click the link to see ALL the homes you could of had built (today’ post is just a sample).

Mid Century Modern Home Catalog MCM Home layouts from 1958 catalog
1950s Modern home Catalog featuring details on 1950s Interior Design and floor plans for your future 1950s house.

Choose your House from a 1958 Modern Living Homes Catalog

Modern Living Plan W-445

“An unusually efficient plan arrangement for a one-floor, three bedroom home.”

1950s Home Construction Floor Plan for 1950s house and 1950s Interior design ideas from a 1958 Catalog

Interior Design Ideas for your Living Rooms:

Room dividers, decorative fir plywood canopy over the fireplace & curved plywood screen to add charm to the fireplace.

1950s Home Decor 1950s Interior Design Idea for your fireplace

Modern Living Plan W-443

“An attractive exterior of horizontal siding and masonry complements the compact and effcient interior of this modern living home.”

1950s Home Floor Plans from a

More interior design ideas…

Floating storage units for the dining area (I like these!) or cantilevered seats (not a fan).

Here is a 1950s version of the now very popular barn doors you see in today’s interior designs. Plywood curtains or screens to close off glass areas.

Modern Living Plan W-447

“What the women want in a home was carefully considered in the planning of this design. For example, the large famly room with fireplace and adjacent terrace with barbecue pit provide the leisure living desired by today’s homemakers. Also, notice how the garden view living room between family room and bedrooms acts as a buffer for the active and quiet areas. Lavatory near side entrance eliminates traffic through the house-another feature the women appreciate and want in a home.”

1950s home featuring a floor plan for a 1950s modern home.

Modern Living Plan W-452

“A charming exterior that will make the modern living home oustanding in any neighbourhood.”

1950s vintage home flooring plan.

How to create a warm atmosphere in a living room? “Wood paneling, book shelves, shutters on the window and on a modern high-hearth fireplace of masonry.”

1950s Vintage Home Floor Plan illustration featuring a 1950s living room with wood paneling and fireplace.

According to the Women’s Congress on Housing, “three bedrooms located in front of this L-shaped design is an ideal and desirable quiet area.”

1950s Vintage Home Floor Plan illustration from a 1950s vintage catalog.

Interior layout tips to make living in your 1958 home even easier

1958 interior design tips from a 1950s catalog

Modern Living Plan W-457

A split-level home that’s perfect for a sloping site (love that Mid Century slopping roof line!).

1950s home plan illustration for a split-level home

Modern Living Plan W-463

This split-level design incorporates many of the American Women’s ideas of what a home should be. They are:

  • A separate dining room adjacent to the kitchen
  • Three bedrooms in the quiet area of the the upper level
  • Plenty of closet and storage space
  • A main level lavatory convenient to service entrance with another one serving family room and laundry in lower level.
1950s home plan illustration for a split-level home

Modern Living Plan W-466

“Simplicity & Beauty is a striking feature for this two-story home. The plan too, is simplicity itself and stresses Women’s Congress Homes features which make housekeeping and maintenance an easier task”.

1950s home plan illustration for a two-story home.

Modern Living Plan W-469

“A true Colonial design of modern flavor, this two-story home offers many desirable living advantages. Study and lavatory are appealing Women’s Congress Homes features of the first floor plan, a spacious living room with attractive bay window arrangement.”

1950s home plan illustration for a Colonial Design

Modern Livng Plan W-465

“This story and a half home has impressive exterior that will appeal to many people. The flat room garage (WHICH I LOVE!), the large front porch overhang and picture window combine to give a modern warmth to the appearance of the house.”

1950s home plan illustration 1950s home.

Wood Paneling

After my grandparents immigrated from Germany in the 1950s, and settled in their forever town (Sarnia,Ontario) they built their home. This house would of been finished late 50s, early 1960s I believe. It had a lot of wood paneling on the walls. So seeing this bedroom design with that paneling brings back many a memory of their home design choices.

Do you like this look?

1950s wood panel walls bedroom 1950s interior design
1950s Modern Homes home plan catalog illustration

Question time: What home design / floor plan would you chose from the above?

Thanks for stopping by!

FURTHER READING: Check out my archive of ‘Vintage Home Decor’ Posts HERE.

Liz

Vintage Advertising from a May 1939 Better Homes & Gardens Vintage Magazine

Hi Readers! We are digging right back into the collection of vintage magazines I received from a fellow collector recently. The first post in this gold mine of magazines series was entitled “A Vintage Magazine: McCall’s April 1943 Edition (go check it out after this post if you did not see it) and today’s post is featuring the Vintage Advertising from inside a May 1939 Better Homes & Gardens Magazine (seen below).

Let’s see what fun items were being advertised in May’s edition…….

Vintage Magazine-May 1939 Better Homes & Gardens featuring a little girl putting her shoes on in her bedroom.

May 1939 Better Homes & Gardens Vintage Magazine

The Vintage Advertising

Campbell’s soup has always been a staple in my home growing up and even today. I just love it and it’s probably because I am a HUGE soup fan. Now the choices for soup brands are endless, but Campbell’s seems to still be “The Pick of the Pantry” for my homes, even today. Not just in 1939 as per this vintage ad.

1930s Vintage Food Ad for Campbell's Tomato Soup fdaturing a mom and son in the kitchen.

General Electric Refrigerators in the 1930s were…”Beautiful”; “Thrify”; and “A Bargain!”. What a win for everyone!

1930s Vintage ad for General Electric Refigerator featuring an illustration of a man choosing a fridge and giving it first prize.

1930s Vintage Ad for Hellman’s Real Mayonnaise featuring a Garden Patch Salad recipe AND tips on how to make your husband eat a salad (oh boy Ha Ha!).

1930s Vintage Food Ad (1939) for Hellmann's Mayonnaise featuring a vintage salad recipe and an illustration on how to be a good housewife.

Not a smoker myself, but you could not open any magazines from the mid century and earlier without seeing a cigarette ad, typically featuring a pretty woman. Our 1930s vintage ad for Chesterfield Cigarettes is no different.

1930s Vintage Ad Illustraton for Chesterfield Cigarettes featuring a pretty 1930s woman with a top hat of smokes.

“Hoover is Years Ahead!” – 1939 Hoover Vacuum vintage ad.

1930s Vintage Ad for Hoover Vacuum featuring a dog and a 1939 Living Room

I’m a big fan of vintage cars from the late 1920s up to the end of the 1960s and the Hudson is right up there as a fav. Wow what a beauty of car! I can 100% believe the slogan “Once you drive a Hudson, No other car will do!”.

1930s Vintage Car Ad for a Hudson 1939.

“Treat your Home like an old Friend”…give it lead paint! Dutch Boy Lead Paint vintage ad.

1930s vintage ad for lead paint for your home.

I love late 1930s -1950s Linoleum flooring, it’s just so darn fun! Nothing like what you see today.

1930s vintage ad for Linoleum flooring

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

More Linoleum flooring advertising (from Armstrong) featuring a 3-way kitchen! Wow Cool! Sewing corner, study corner and the kitchen. Mom can keep an eye on you at all times!

Did you know that Lysol Disinfectant has been in business since 1889 and was created by Gustav Raupenstrauch to help end a cholera epidemic in Germany? I did not! So I was quite surprised to see this cute vintage ad asking “how safe are a Mother’s Arms?” in this magazine.

Vintage Lysol Disnfectant ad featuring a young mother holding her toddler. 1930s Vintage ad.

In the 1939, Miracle Whip Salad Dressing was a fan favorite with all 5 of our women shoppers (especially Jean who brought up an angle nobody else saw…buy a larger size to save!).

1930s vintage food ad for Miracle Whip Salad dRessing by Kraft.

Mmmmm an Orange Glace Cake vintage recipe using Pillsbury Best Flour (not dough just yet). “The best baking Prize is a delighted husband!”.

1930s vintage food ad for Pillsbury's best flour

1939 Vintage Ad for Pittsuburgh Paint-Paint Yourself A New Home! Check out that bedroom with all the animal prints, how groovy for the late 1930s.

1930s vintage ad for Pittsburg Paints featuring a 1939 bedroom, bathroom kitchen and house illustration

Do you need inspiration for you next home remodel? Then look no further then these 1930s rooms featuring Pittsburgh Glass. I LOVE the “Build the outdoors into your home” room # 1. What is your favourite? Share in the comments section below.

1930s vintage ad for Pittsburg Glass featuring different rooms in a house for home decor inspiration.

A bad breakfast really can throw off you whole day and is truly important to do well at your job. A Shredded Ralston breakfast cereal ad.

1930s vintage food ad for Shredded wheat called Ralston. Featuring a cartoon of a husband and a wife.

Here is another company I did not know was around in the 1930s..Simmons Beautyrest Mattresses. So cool! And this ad is so luxurious, makes me want to run out and buy one today!

1930s vintage ad for Simmons Beauty rest mattress-1939. Featuring super 1930s fashions.

“Every house needs Westinghouse”. Vintage ad for Westinghouse Electirc Ranges, which helps mom to be a “Swell Cook”.

1930s Vintage Ad for Westinghouse Electric Ranges featuring a mother cooking and baking for her family.

This ad made me giggle, so I just had to share it with all of you. “Pineapple goes to a party…planned or impromptu”. You can never fail when you bring the Pineapple to the bridge parties, or to feed unexpected guests. Everyone will be happy!

1930s Vintage Food ad for Canned Pineapple from Hawaii.

The last vintage ad for this post is for ‘Heinz Pure Cider Vinegar’ featuring 4 different salad recipes you can enjoy with your vintage vinegar (say that 4 times fast. HAHA). Those salads look……interesting, but I’m sure they taste wonderful!

1930s Vintage ad for Heinz pur Vinegars-Cider Vinegar a vintage vinegar. The 1939 features 4 salad recipes you can enjoy with this topping.

Well friends, that is the end of today’s post featuring some fun vintage advertising from my May 1939 Better Homes & Gardens vintage magazine. Share what your favourite advertisements were in the comment section below.

Further Reading:

Thanks for dropping by!

Liz