>

Tag: 1940s advertising

Vintage Easter Advertising: 1930s-1950s

Easter is this coming weekend and I’m off to celebrate with my family as I do every year. Hiding the Easter eggs, here I come!

1950s Vintage Easter Advertising image featuring a woman wearing an Easter bonnet / Easter hat of an egg tray

Today’s post is a collection of vintage Easter advertising from the 1930s to the 1950s (plus a couple of magazine covers) to get us in the mood.

Let the Easter fun begin!

FURTHER READING: Vintage Easter Advertising – The Food

scotty dog vintage easter card

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Easter Advertising

1930’s – 1950’s

Cutest Easter Bonnet in Town-Vintage Canada Dry Ginger Ale Easter Ad, 1952.

1950s Vintage Ad: Vintage Canada Dry Ginger Ale Ad, Easter Bunny, Original Magazine Advertisement, 1952

Source: Etsy

1941- Solve your Easter Problems. “Co-ordinated Styles” by Naturalizer Shoes.

1940s Vintage Ad / 1940s Easter Advertising: 1941 Blue Ribbon Shoemakers - Brown Shoe Company Print Ad - Naturalizer - Easter Shopping - Women's Fashion - Women's Shoes - 40s Fashion

Source: Etsy

1950s ad for McCormick Vanilla featuring a marvelous Easter cake (April 1954).

Further Reading: Vintage Cake Ideas As Seen Thru 1920s-1950s Ads

1950s ad / 1950s Easter Advertising for McCormick Vanilla featuring a marvelous Easter cake.

Kodak Camera Ad 1950.

1950s Vintage Ad / 1950s Easter Advertising: Kodak Camera Ad 1950 Vintage Easter Advertising

1950s Robert Hall Easter Special, as seen in a Life Magazine ad.

1950s Original Advertisement Robert hall Easter Special Life Magazine Ad

Source: Etsy

Joanne Woodward on the cover of Family Circle Magazine in April of 1958 with some lovely Easter hats.

FURTHER READING: Vintage Easter Magazine Covers: 1920s-1950s

1950s Vintage Magazine Cover for an April 1958 Vintage Family Circle Magazine with Easter Hats on the Cover

Easter Bonnet from Lilly Dache. Easter Sampler from Whitman’s Chocolates. Circa 1940s.

1940s Vintage Easter Advertising for Chocolates Whitmans and Easter Bonnet

Woman’s Day Magazine April 1939 with adorable kids on the cover colouring Easter eggs. The Magazine even has an article on Easter Bonnets (click on the image to take a look).

FURTHER READING: Easter Parade-Toronto’s oldest tradition that is really all about the Hats!

1930s Vintage Magazine Cover: Woman's Day Magazine April 1939 with adorable kids on the cover colouring Easter eggs.  The Magazine even has an article on Easter Bonnets

Source: Etsy

1953 Du Pont Orlon Acylic Fiber Advertisement of a mother and her daughter in matching fashions.

1950s Vintage Ad / 1950s Easter Advertising: 1953 Du Pont Orlon Acylic Fiber Advertisement for what to wear on Easter. Featuring a mother and daughter in matching Easter Outfits

Source: Etsy

“Add Fresh Appeal to Each Lenten Meal” -Vintage A&P ad for Hot Cross Buns.

Liz Note: I just had ate one of these the other day and I forgot how much I don’t like them. Yuck! They remind me of fruit cake which I really dislike (sorry lovers of either dessert).

"Add Fresh Appeal to Each Lenten Meal" -Vintage A&P ad for Hot Cross Buns. Vintage Easter Advertising

So this last image is not an advertisement but I just had to share because it’s a cute craft kids can do with extra Easter eggs.

1950 vintage magazine page for making Easter crafts, Hodge Podge Page.

1950 Vintage magazine page for making Easter crafts Hodge Podge Page vintage easter

Happy Easter Friends!

Check out my other Vintage Easter Blog Posts below:

Liz

The Vintage Covers of the Canadian Tire Catalogue

There is an a vintage item on my want list that has been there for some time and it’s a vintage copy of a Canadian Tire Catalogue. Canadian Tire is a Canadian institution that has been around since 1922. It’s hardware store, meets car parts store, meets a home and garden store and I LOVE IT! Why? I have no clue, but I have been a loyal shopper for years and years and will continue as long as the store remains open.

Canadian Tire original mascot
Canadian Tire’s original mascots: a dollar coin and a tire on the run. Source: Auto Focus

As mentioned above they used to put out a catalogue of all their goods and services and while the more recent copies (up to 2008 when they discontinued them) were not too exciting, the vintage copies from 1920s to the late 1960’s are  colourful and fun and NOT what you are going to expect.

The Vintage Covers of the Canadian Tire Catalogue

The History of the Catalogue:

In 1926, Canadian Tire introduced their first catalogue / road map which featured a road map of Ontario and area on one side and advertised items for sale on the reverse.

1926 Canadian Tire Early Catalogue
Source: Auto Focus

The catalogue business continued to grow and the 1930’s saw Canadian Tire introduce it’s first “Spring and Summer”, “Fall and Winter” and “Radio” catalogues. Many other specialty versions of catalogues were issued over the years and by 1968 over 2.5 million copies were mailed to customers increasing to over 6 million copies by 2007. In 2008, Canadian Tire announced the end of an era, discontinuing their catalogue mailings after more than 80 years, however, 2011 did see the return of an automotive catalogue (Source).

Now without further adieu here are some fantastic examples of vintage covers up to the year 1969:


Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.


1935 Catalogue Collage. To see inside the full catalogue, visit this link HERE.

Canadian Tire 1935 Catalogue Collage Vintage
Source: Flickr

1939 Radio Catalogue. Look at that Font?! Totally nerding out on the graphic design right now.

1939 Canadian Tire Radio Catalogue
Source: Pinterest

1939 Canadian Tire Spring & Summer Catalog

1939 Canadian Tire Spring & Summer Catalog

Source: eBay

The Canadian Tire Catalogue Mascot and the “Cover Theme”:

A white haired old gentleman with a moustache made his debut on the cover of the 1941 “Spring and Summer” catalogue. Although he was never given a name, he was later featured with a young woman and his two sons for almost 30 years until the “Spring and Summer” catalogue of 1969 where they all had their last appearance as head shots only. Subsequent years featured products on the covers.

Note that most of the covers after 1941 also had a theme that was stated typically near the bottom.

1941 spring and summer canadian tire magazine vintage
Source: O Canada Blog

Wartime Catalogues: WWII saw some changes to the catalogues including the cover theme and there was no “Spring and Summer” catalogue issued in 1944. Canadian Tire came back with a 100 page catalogue in 1948-49 with a page 3 advertisment stating “Your first full-size C.T.C. catalog in more than five years” (Source).

Fall and Winter, 1941-42. “Need a hand dad?”

Vintage Canadian Tire Catalog 1941-2 Fall & Winter
Source: Etsy

Spring/Summer, 1942. It seems that on this cover, one son is in the service and the other is currently not. Do you agree?

1942 Spring Summer Canadian Tire Catalogue
Source: Pinterest

1943. Sorry for the blurry image of this next photo but I could not find an alternative. Have both of our Mascots sons enlisted now?

1943 Canadian Tire Corporation Catalog WW2 wartime vintage
Source: Etsy

Fall & Winter Supplement, 1947-1948. I love the look inside one of the stores. So modern!

1947 Vintage Canadian Tire Catalogue Mid Century
Source: Etsy

Still Going Strong. Spring and Summer, 1953.

1953 Canadian Tire Magazine Vintage
Source: Pinterest

Quick Pick-Ups with Mor-Power Batteries. Fall and Winter, 1953-1954.

Fall Winter 1953 1954 Canadian Tire Magazine Vintage
Source: CTC Collector

Fall Savings. Fall and Winter, 1955-56 (love the saddle shoes!).

1955-1956 Fall and Winter Canadian Tire Catalogue
Source: CTC Collector

Surprising Values. Spring and Summer 1958.

Vintage Canadian Tire Catalogue, Spring and Summer 1958
Source: Pinterest

It’s A Pleasure To Serve. Spring and Summer, 1959.

1959 Canadian Tire Catalogue Vintage
Source: eBay

Good Value – And No “Misteak“. Spring and Summer 1961.

1960s Vintage Canadian Tire Catalogue Cover
Source: Pinterest

Tickling Values. Fall and Winter Catalogue, 1960-1961.

1960s Vintage Canadian Tire Catalogue
Source: CDR

Pleasurable Leisure. Spring and Summer 1963.

Spring and summer 1963 Vintage Canadian Tire Catalogue
Source: CTC Collector

A Family Affair. Spring and Summer 1966.

Vintage Canadian Tire Catalogue, Spring and Summer 1966
Source: Pinterest

Question Time: Did you have a favourite Cover from this collection? Do any of my readers who their own vintage Canadian Tire Catalogue? Share your thoughts in the comments below.

Want your own piece of Canadian History? Some of the items on eBay, Etsy and the CTC Collector were for sale at the time of this blog post, so you might be able to snag your own catalogue.

Further Reading: Vintage Magazines & Catalogs 1920s-1960s (Archived Blog Posts)

Liz