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Tag: 1940’s dresses

What to Wear Lindy Hopping -1930s/1940s Real-Life Vintage Images

As the big Lindy Hop weekend in NYC (and around the world) “Frankie 100” in honour of Frankie Manning quickly approaches (May 22nd it starts), I’m looking at my wardrobe and trying to decide what I will be bringing for each of the nights of dancing (there are 5 nights). I need outfits that are good for dancing but also showcase my love of Vintage and Reproduction of the late 1930s and 1940s.

I have lots of options as I have been collecting for a few years now but when I’m undecided I usually like to turn to magazines, books and the internet (like Pinterest) for inspiration.

So lets see what real life dancers from the 1930s and 1940s would have worn on the dance floor because just like some of my outfits not all of the clothes are conducive for a night of dancing.

Note: for a much more detailed post on 1940s fashion please check out a past post I did on What to wear Swing Dancing.

ALSO, you can wear whatever you want to a Lindy Hop dance. I’m only offering up ideas if you wish to dress in clothing that was representative of the era.

Shopping links at the end!

What to Wear Lindy Hopping…..

The 1930s & 1940s Real-Life Vintage Images

The dress looks perfect for dancing (lots of movement) and it is also gorgeous with its matching hairscarf.

FURTHER READING: Learn all about 1940s hair accessories like the hairscarf HERE).

1940s vintage photo of a woman in a 1940s floral dress and matching hairscarf dancing the lindy hop with a soldier at a dance.

Here is Frankie Manning, looking very dapper in his suit. I love the shoes on his partner, they look fantastic for dancing.

1940s vintage photo of Frankie Manning and dance doing the lindy hop.

What I love about late 1930s and 1940s dresses is the ability to move easily in them, like in this picture. BTW..I love the trio to the right.

1940s vintage photo of a group of people dancing the Lindy hop at a show. They are wearing 1940s fashions.

Frankie Manning & Ann Johnson. Her jumper is something you see often on the dance floor especially with competition groups. I have seen longer versions that are very nice for dancing.

1940s vintage photo of Frankie Manning & Ann Johnson doing an Aerial move from the Lindy Hop

Here is a good example of the Jumpers again in this image from the Movie “Groovie Movie“. The Wedges are awesome!

1940s vintage photo of Lindy hoppers in 1940s uniforms and 1940s fashions including 1940s wedges for the movie "Groovie Movie".

Jean Veloz simple blouse and skirt (actually it could be a dress) is another example of a simple piece that looks lovely and can be danced in. Rays suit is 1940s style to the max.

Jean Veloz 1940s vintage swing dancer / 1940s lindy hopper dancing with her brother in 1940s fashions.

Sometimes simple pants and a simple top are all you need to get your dance on. 1930s maybe 1940s photo of a couple dancing at a Juke Joint.

1930s/ 1940s vintage photo of a Black man and Black Woman at a Juke Joint dancing the blues or Lindy Hopper.

Swivel skirts (A line, circle) are really fun to wear as you can see on these ladies. The gentlemen are looking very handsome in their suit jacket, cardigan and dress pants combinations.

1940s vintage photo of Lindy Hoppers / Jitterbug dancers in 1940s fashions dancing.

Now that is a swivel dress!

1940s vintage photo of a woman doing a spin in a 1940s dress showing off her nylons. She has a cute bow in 1940s hair.

Every outfit seen in this picture would be a good choice for dancing. Now the jackets might possibly get in the way or get hot on the ladies but those can always be removed as needed.

1940s vintage photo of a couple dancing the Lindy Hop / Swing Dance / Jitterbug doing an aerial on the dance floor. 1940s fashions on display.

When your “Trucking” you should be wearing the cutest swing dresses on the planet! And with some gentlemen in uniform as your accessories.

1942 jitterbug dancers in 1940s dresses and their dance partners are in WW2 uniforms.

I have a very similar vintage dress to the one worn here and it’s marvelous to dance in.

Further Reading: 1940s Floral Dresses-Understated Elegance

1940s vintage photo of a movie star in 1940s floral dress making a young soldier swoon after meeting her at a swing dance.

If sitting around look like fashion plates is your thing at the dance, then take a cue from these well dressed ladies of the 1940s. Style to the max!

1940s vintage photo of women sitting down at a dance in 1940s dresses, 1940s shoes and 1940s hairstyles.

Well I think I have enough ideas to start packing my suitcase. I hope to get some pictures from the Frankie 100 event (May 22nd-26th) because I’m sure there will be lots and lots of wonderfully dressed men and woman so stay tuned for a future blog post. You can also follow me on Instagram to see instant images as they happen, like my outfits and the venues etc.

Vintage Shopping & Reproduction Shopping for Lindy Hop Outfits…

Disclosure: Some of the links on my blog from Etsy , eBay, Unique Vintage, RocknRomance Vintage & Collectif are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Shop here for vintage clothing & reproduction clothing

FURTHER READING:

Liz 🙂

Jonathan Logan-A Classic Vintage Dress Label

Do you have a passion for fashion, but also a love for all things vintage? If so, then you won’t want to miss out on learning about one of the most iconic and timeless dress labels in history- Jonathan Logan. With its roots dating back to the 1940s, this brand has stood the test of time and continues to be a staple in the world of vintage fashion.

Join me as we delve into the history and unique style of Jonathan Logan, and discover why this brand has remained a favorite among fashion enthusiasts for decades. From its humble beginnings to its enduring legacy, get ready to explore the world of Jonathan Logan and unlock the secrets of its enduring appeal.

Jonathan Logan label

Photo Courtesy of: Couture Allure


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

Note: If you click on an item and it is no longer available, don’t fret! The websites I have provided are updated daily with 1000’s of new & vintage items. Just do a quick search and see what you find.


Jonathan Logan-A Classic Vintage Dress Label

Yup I can hear already what you are saying…”WOW!”, “Beautiful!”, “where can I get one?”, see why I’m obsessed and that is only picture one!

Jonathan logan red dress as seen in a 1950s vintage fashion ad.

THE FASHION HISTORY

The Company was founded in 1944 by David Schwartz with a small arsenal of dedicated employees, including the first designer of the label “Doris Varnum” and quickly became known for their excellent quality and classic styles (vintage fashion guild).

Here is a Doris Varnum design from 1947

Doris Varnum dress-1940s vintage fashion ad featuring a 1940s dress.

Photo courtesy of: Retrogator.com

I’m already picturing myself in this dress 🙂 As you can see from the Ad above the label was sold at Department stores all across the country, so you were never far away from being able to purchase a Jonathan Logan dress (wish that was the case today).

In the late 1950’s, Doris was replaced with designer Jeanne Carr. Here are some 1950’s designs (Note: some of these designs might be Doris designs as Jeanne did not start designing to late 1950’s but I’m unsure what is considered “late”):

jonathan logan 1950's vintage fashion ad featuring a 1950s dress by the brand.

Photo Courtesy of: myvintagevogue.com

1950’s Jonathan Logan full circle skirt cocktail dress.

Jonathan logan 1950's red vintage dress

Photo Courtesy of Etsy seller: dLeChe

1950's Jonathan logan fashion ad featuring a 1950s dress.
Jonathan logan 1950's fashion ad featuring a rose patterned 1950s dress.

Photo Courtesy of: myvintagevogue.com

By the 1960’s the Jonathan Logan label become the largest ready to wear company in the USA. 1963 actually recorded $100 million in annual sales, unheard of for a women’s clothing company and it also became the first women’s clothing company to be listed on the New York Stock exchange (Jewish Virtual Library).

Some 1960’s looks….

1960's Jonathan Logan fashion ad featuring 2 women wearing 1960s dresses.

Photo Courtesy of: myvintagevogue.com

Jonathan Logan 1960's fashion ad for Lord & Taylor featuring a full skirt early 1960s dress.

The label eventually spread its wings into 14 different brands, each geared to a different consumer group. Some of the those lines included “Butte Knit” specializing in knitted apparel at a time that classification was just beginning to flourish. “Bleeker Street” in 1966 to promote the Carnaby Street Boutique popularity (Carnaby St in London, England by the 1960’s was where you could find the “Mod” & “Hippy” styles-Wikipedia), a line that was in existence till 1974.

Bleeker Street motto vintage clothing tag.
Bleeker st dress

Schwartz guided Logan until 1964, when he appointed his son president and chief operating officer but remained as chairman.  Richard Schwartz was then 25 years old, the youngest president of any business on the New York Stock Exchange (Jewish Virtual Library).

By 1985 though the Schwartz family sold their interest in the company and moved onto other business ventures.

Today the Jonathan Logan labels are very popular for Vintage lovers (especially the 1950’s designs) and can be found on Etsy & eBay with some of the early designs costing into the hundreds to purchase.

Jonathan Logan Dresses Real Life Examples

(Updated Feb 2024)


1950s Vintage Shopping: I have created a collection on Etsy featuring 1950s fashions & more Jonathan logan dresses that I update monthly. Visit HERE.

Note: If you click on an item and it is no longer available, don’t fret! The websites I have provided are updated daily with 1000’s of new & vintage items. Just do a quick search and see what you find.


This 1955 Jonathan Logan top and skirt featuring a multi-coloured polka dotted set is just so special especially when you find the matching 1950s advertisement.

1950s fashion ad from 1955 for Jonathan Logan Polka Dot Top & skirt and green shorts and tops with matching buttons.
1950s Fashion: 1955 Jonathan Logan top and skirt featuring a multi-coloured polka dotted set

Source: Etsy – VINTAGEVAVAVOOMZ

“Let’s play tic-tac-toe” -1952 Jonathan Logan light-weight silk taffeta in a dijon-mustard yellow with a cute black tic-tac-toe print (avail as of Feb, 2024 HERE).

1950s Fashion: 1952 Jonathan Logan dress in yellow with a tic-tac-toe pattern on the dress.

Source: Etsy – labellevintage

The original 1950s ad (or catalog page) states: “Let’s play tic-tac-toe in this mesmerizing silk taffeta designed by Jonathan Logan with cleverly detailed kerchief at neck. A wonderful wide skirt which remains full with or without crinoline. The simple black button trim on bodice and sleeves plus shiny patent belt afford excellent contrast with this conversation-making print. $14.95”.

1950s Vintage Fashion Ad from 1952 for Jonathan Logan Dresses. 1950s Fashion Illustration.

Source: Etsy – labellevintage

1950s Jonathan Logan blue grey dress with peplum / pearl details.

1950s Fashion: 1950s Jonathan Logan Blue Grey Dress with Peplum/Pearl Details
1950s Fashion: 1950s Jonathan Logan Blue Grey Dress with Peplum/Pearl Details. 1950s Clothing Label

Source: Etsy – LittleBirdVtg

1960s Jonathan Logan Hot Pink Mid-Century Print Dagger Collar Dress.

1960s Fashion: 1960s Jonathan Logan Hot Pink Mid-Century Print Dagger Collar Dress

Source: Etsy

1950’s/60’s White and Blue Jonathan Logan Floral Fit and Flare Summer Dress (avail as of Feb 2024 HERE).

1950's/1960's White and Blue JONATHAN LOGAN Floral Fit and Flare Summer Dress

Source: Etsy

 1950s original pink red check Jonathan Logan cotton dress and jacket.

1950s Fashion: Vintage 1950s original pink red check Jonathan Logan cotton dress and jacket

Source: Etsy

1950’s Jonathan Logan impressionist monet-esque floral dress & matching bolero with portrait collar.

1950s Fashion: true vintage 1950's JONATHAN LOGAN impressionist monet-esque floral dress & matching bolero with portrait collar

Source: Etsy

1950’s Striped Cotton Johnathan Logan Fit and Flare.

1950s Fashion: 1950’s Striped Cotton Johnathan Logan Fit-n-Flare

Source: Etsy

When you can find a deadstock dress, that is a true vintage find (meaning never worn, tags on). Here is a stunner of a deadstock 1950s Jonathan Logan dress in the shirtwaist style that was oh so popular.

Gosh I love this dress!

1950s Jonathan Logan dress in the shirtwaist style.

Source: Etsy

Spring is the perfect time to wear this stunning 1950s Jonathan Logan, gathered floral chiffon skirt over blue bias (circle) skirt cocktail dress. LOVE IT!

1950s Jonathan Logan, gathered floral chiffon skirt over blue bias (circle) skirt cocktail dress

Source: Etsy

A beautiful vintage 1950’s dropped waist dress by Jonathan Logan. The bottom layer is a pink/white micro check and the top layer is a white lace.

beautiful vintage 1950's dropped waist dress. The bottom layer is a pink/white micro check and the top layer is a white lace. Jonathan Logan 1950s Dress

Source: Etsy

Floaty chiffon 1950s vintage aqua & pink floral party dress. STUNNING!

Floaty chiffon 1950s vintage aqua & pink floral party dress. 1950s fashion / 1950s dress by Jonathan Logan.

Source: Etsy

1950s Vintage Jonathan Logan Yellow Full Pleated Skirt Cotton Dress.

1950s Fashion: 1950s Vintage Jonathan Logan Yellow Full Pleated Skirt Cotton Dress

Source: Etsy

1950s Jonathan Logan brown striped dress. Perfect for Fall!

1950s Fashion: 1950s Jonathan Logan brown striped dress.

Source: Etsy

Pink Striped 1950s Jonathan Logan Dress.

1950s Fashion: Pink Striped 1950s Jonathan Logan Dress

Source: Etsy

Jonathan Logan 1950’s mint condition dress. So Pretty!

Jonathan Logan 1950's dress-1950s fashion.

Source: Etsy

Jonathan Logan 1950s two piece women’s suit (skirt & jacket).

1950s Fashion: Jonathan Logan 1950s two piece women's suit (skirt & jacket).

 Etsy

I only own one 1970’s dress and it’s my grandmothers from my parents wedding day. It’s a stunner. This I will be honest, is also a stunner. A 1970s Jonathan Logan, Dead-Stock Chevron Stripe Autumn Maxi Dress. The colours are just fantastic!

1970s Fashion: Vntg 1970s Jonathan Logan, Dead-Stock Chevron Stripe Autumn Maxi Dress

Source: Etsy

I hope you enjoyed this blog post and I also hope I helped you discover a new vintage designer. I know that I will be online window shopping later on today for a Jonathan Logan dress to add to my collection. Will you?

Further Reading:

Liz