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Tag: 1950’s fashion

Vintage Eyewear Advertising

I’m currently in the market for new glasses as my current ones are few years old and are starting to show wear and tear, so I did what everyone does these days and I headed to the web for inspiration. It was there that I started to see many fantastic vintage print ads for women’s eyeglasses from 1940s & 1950s and they were so wonderful that I just had to share them for today’s post.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Vintage Eyewear Advertising

From the 1940’s & 1950’s

1943-The Original Cat Eye Glasses. No need to look owlish, bookish, or just plain dull anymore!

1940s Vintage Ad: 1940s eyeglasses advertising for cateye glasses 1943 Harlequins

Source: Flickr

1947 Vintage Victory Eyewear-Golden Honey Frame.

1940s Vintage Ad for victory vintage 1947 eyeglasses. The Ad featuring 1940s fashion as well.

Source: Pinterest

1955 women’s Harlequin eyewear discussing how you can try on the glasses in the comfort of your own home (what a novel idea!).

1950s Vintage Ad: 1955 women's Harlequin eyewear discussing how you can try on the glasses in the comfort of your own home

Source: eBay

1956 better vision institute milady’s eyes vintage eyeglasses ad. Love the arms on these glasses.

1950s Vintage Ad: 1956 better Vision Institute milady's eyes vintage eyeglasses ad

Source: eBay

“How to look glamorous in glasses”-1959

1950s vintage advertising-how to look glamorous in eyeglasses

Source: Pinterest

Glamour Glasses-1954. Designed as fashion accessories rather than functional. Indeed Glamorous!

1950s Eyeglasses Advertising for 1950s womens eyewear - Glamor Glasses. 1950s Fashion.

Source: Pinterest

As many of us know, music influences fashion and Be-Bop was no different.

Bebop is a style of jazz that developed in the 1940s and is characterized by improvisation, fast tempos, rhythmic unpredictability, and harmonic complexity (source).

1950s eyeglasses Be-Bop Glasses. 1950s Fashion ad featuring Black Women Models.

Source: Beboplashes

1959 FLAIRSPECS women’s Continental design angel cateye eyeglasses frames ad.

1950s Vintage Ad: 1959 FLAIRSPECS women's Continental design angel cateye eyeglasses frames ad

Source: eBay

1959 Eyeglass styles- Miss Exec comes back better than ever.

1950s vintage eyewear advertising womens eyeglasses - 1959 mens and women's glasses

“Match the colour of your eyewear with the costume of your choice”. They are a single frame with interchangable jewel-like tops that are available in ten fashion approved colours. OMG YES! I love this idea!

1950s eyeglasses womens advertising.1950s glasses / 1950s cateye glasses featuring different frame colors you can change out.

Source: Pinterest

Schiaparelli-1950s. Match your eyewear to the Season, in this ad it’s the Christmas season. I’m in!

1950s Eyeglasses advertising vintage christmas ad for Schiaparelli eyewear

Source: Flickr

Frame your eyes in High Fashion. Wear them to the Theatre and Cocktails and wear them to glamorize business.

1950s vintage ad for women's cat eye glasses in different colours and designs.

Source: Pinterest

These glasses suit this model so well! The 1950s hair, the pearls, the red lips…stunning ad.

1950s vintage advertising for cat eye glasses for women. The ad features women's 1950s hairstyle.

After putting together this post, I realized that in the 1950s companies who sold eyeglasses, were on a big push to make them exactly like the 1943 ad above stated…”less bookish”. Wear glasses and you will be just as glamorous as your non eyeglass wearing friends. I think this is why the designs were pretty decorative as well, to match the marketing message that was being put out there.

In today’s world though, eyewear is a fashion statement and people are wearing them even if they don’t need them (lucky them!). So the advertising can really take any turn that a company wants (all depends on who their target is).

In the market for some vintage eyewear yourself? Check out websites like Etsy for what your looking for (Note: If they are no longer avail just do a quick search. Etsy is updated with 1000’s of new products daily).

Women’s 1960s Cat Eye glasses in black, made in France by Selecta Optical (avail as of May 3rd, 2023 HERE).

Women's 1960s Cat Eye glasses in black, made in France by Selecta Optical

Source: Etsy

Vintage 1950s Aluminum Rose Gold Cat Eye Glasses.

Vintage 1950s Aluminum Rose Gold Cat Eye Glasses

Source: Etsy

Woman’s 1950s / 1960s beautifully etched cat eye eyeglasses frame.

Woman's 1950s / 1960s beautifully etched cat eye eyeglasses frame

Source: Etsy

Vintage 1940s Woman Clubmaster Cat Eyes Eyeglasses – Black and Gold.

Vintage 1940s Woman Clubmaster Cat Eyes Eyeglasses - Black and Gold

Source: Etsy

1950s vintage eyeglasses-beautiful pair of ladies Zylite eyeglasses frame with beautiful decorative brows and temples.

1950s vintage eyeglasses-beautiful pair of ladies Zylite eyeglasses frame with beautiful decorative brows and temples.

Source: Etsy

Here is a photo of yours truly in my newest pair of vintage style glasses from CLEARLY.

1940s vintage hairstyle with vintage style glasses.

QUESTION TIME: Do you wear glasses? If so, would you wear the styles pictured above? Share in the comment below.

FURTHER READING:

Liz

Vintage Photo Tuesday: Grandmothers

Today’s Vintage Photo Tuesday is a special post in honour of an amazing woman that I recently lost, my grandmother (or as I called her, my Omi). She was a one of kind woman, who I was very close too and I’m going to miss her a lot. So for today’s post, it is going to be all about photos of Grandmothers with their families, from the 1920s-1960s.

Let’s browse the photos.

1940s photo of 2 young women looking at photos as grandmother sits nearby

Source: Etsy

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

4 Generations in this 1920s Photo. Great 20s Fashions pictured.

1920s vintage photo of women dressed as flappers 1920s photo

Source: Etsy

1920s Family photo in the garden. Grandmother with new baby, daughter and grandson. Hugs for baby.

1920s photo of a family in 1920s fashion posing together with grandmother.

Source: Etsy

1940s photo of grandmothers and great grandmothers, kids and 1 man (hi man in the back) in their Sunday best for a big group photo. Fantastic!

1940s photo of grandmothers and great grandmothers in 1940s fashion

Source: Etsy

1940s Family Beach Vacation. Sitting on bench, Grandmothers, Parents & Toddler in cute lederhosen (just like my dad when he was 2).

1940s Family Beach Vacation Sitting on Bench Grandmothers Parents Toddler 1940s photo

Source: Etsy

1940s Happy Family with big smiles. Such a wonderful moment in time.

1940s vinage photo of a family in 1940s fashions posing together for a photo.

Source: Etsy

1950s photo of a Mother and Grandmother and Baby in the Stroller (1959). I just adore this photo, it looks like it’s right out of a magazine.

1950s photo of a Mother and Grandmother and Baby in the Stroller (1959).

Source: Etsy

Just hanging out with grandma and posing for pictures. 1950s photo.

1950s Photo of an african American grandmother and grandchild posing together on the couch.

Source: Etsy

Nana and Suzanne-1950s photo on the front lawn in the warm summer months.

1950s Photo of a young girl and her grandmother on the front lawn

Source: Etsy

1956 New Baby, Grandmother & Big Sister vintage photo.

1956 New Baby Grandmother Big Sister 1950s Kodacolor photo.

Source: Etsy

Grandma in the 1950s having a picture taken with all her grandchildren in the park. More happy smiles!

1950s vintage photo of a Black Grandma in the 1950s having a picture taken with all her grandchildren in the park.

Source: Etsy

1960s Photo. Dinner is served. Hopefully it’s not as unappetizing as these faces are making it seem like it’s going to be.

1960s Family Photo sitting around the kitchen table with kids, grandmother

Source: Etsy

Family fun with grandmother at the playground-1960s Photo.

1960s photo of grandmother with her kids at the playground

Source: Etsy

I hope you have enjoyed this weeks ‘Vintage Photo Tuesday’ and friends if your grandmother is still alive, can you give her a big hug. I would give anything to be able to do that with mine right now (the below photo is my 1st Christmas 1977 with my Omi).

1970s Photo of the vintage inn blog with her grandmother

Liz