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Tag: Toronto history

Vintage Photo Tuesday: 1930’s Art Deco Toronto

During the 1920’s and 30’s, Toronto experienced an Art Deco building boom. Today’s Vintage Photo Tuesday will showcase a collection of some of those Buildings.

Vintage Photo Tuesday_ 1930's Art Deco Toronto

Eglinton Cinema-1936 Is considered one of the city’s greatest examples of Art Deco Style. It cost $200,000 to build, which was a lot of money when the city was in the middle of the Great Depression. It had 775 seats and was in the cinema business till 2002. Today the building has been renovated, keeping many of its Art Deco design and is used for Weddings and other functions. You can see the remodel HERE.

1930s vintage photo of Eglinton Theatre in 1936 from the Toronto Archives
Source: Historic Toronto

Interior-Lots of Art Deco details to behold.

1930s vintage photo of the Interior of the Eglinton Theatre Toronto Archives
Source: Historic Toronto

View of one part of the Lobby. Even the lettering on the sign is in the Art Deco style.

1930s vintage photo of the Eglinton Cinema vintage image of lobby Toronto 1936
Source: Toronto Archives

Eaton’s 7th Floor Auditorium (image 1) and the Eatons Round Room (image 2) are recognized as a tour de force of Art Deco design. These spaces are located in the former Eaton’s College Street store (famous Canadian Retailer) in downtown Toronto (Source).

1930s vintage photo of the Eatons auditorium in the Art Deco style
Source: Historic Places

The series of Art Deco-style rooms, designed by French architect Jacques Carlu, muralist Natacha Carlu, and architect René Cera within the Eaton’s College Street department store, was built in 1930, opened in 1931 and sealed off by 1970 until they were restored in 2000 – 2003.

The series of Art Deco-style rooms, designed by French architect Jacques Carlu, muralist Natacha Carlu, and architect René Cera within the Eaton’s College Street department store, was built in 1930, opened in 1931 and sealed off by 1970 until they were restored in 2000 - 2003.
Source: Historic Places

1930s Photo: Here is John David Eaton and Lady Eaton, his mother, arrive at the opening ceremony for the company’s College St. store. Same store where the 2 rooms shown above are found.

1930s Photo: Here is John David Eaton and Lady Eaton, his mother, arrive at the opening ceremony for the company's College St. store. They are wearing 1930s fashions
Source: BlogTO

Toronto Stock Exchange (1937), now the Design Exchange is one of my FAVORITE Art Deco Buildings in Toronto. It’s truly stunning.

1930s vintage photo: Toronto Stock Exchange (1937), now the Design Exchange is a stunning Art Deco Building in Toronto
Source: BlogTO

Here is an image I took during a recent visit to the building. These are the images you see above the clock from the photo above.

Design Exchange Art Deco Toronto

The TSX is a fantastic example of streamline moderne, art deco and stripped classicism architecture. The architects produced an elegant yet sturdy looking edifice with classic art deco touches throughout (source).

Design Exchange Toronto Stock Exchange Vintage Art Deco Building
Source: Blog TO

Maple Leaf Gardens (1931) – Canada’s “Cathedral of Hockey”. It took the builders only 5 1/2 months to construct the building and it has been home to twelve Canadian sports teams since first opening its doors. Today it’s renovated and is now the Athletic centre for the University I attended, Ryerson. You can see the renovation HERE.

Art Deco Highlights: Decorative stonework around the massive vertical rows of windows and fancy brickwork.

Maple Leaf Gardens 1930s vintage image
Source: Mattamy Athletic Centre

Here is a renovated image of the front of the building in present day (better view of the design).

For a ‘Non Hockey’ history post on the Gardens, check out one I wrote HERE (P.S. It includes Elvis!).

Maple Leaf Gardens Toronto Art Deco Architecture.

Tip Top Tailors Building.(slips in as 1929 Building). A Canadian menswear clothing retailer founded in Toronto in 1909. It is now a renovated Condo Building (and my husbands dream, win the lottery home).

Art Deco Highlights: Colourful decorative tile above the upper windows, giant concrete piers with pyramidical roofs, and elaborate carvings of people and mythological animals around the main entrance (source).

Tip Top Tailers Building 1930s Art Deco Building-Tip Top Tailors Building.(slips in as 1929 Building). A Canadian menswear clothing retailer founded in Toronto in 1909
Source: Toronto Public Library

Here are some modern images of the building, so that you can see the design better. Starting with the Lobby.

Tip Top Tailors art deco lobby toronto
Source: Toronto Livings

The Art Deco front doors.

tip top tailers front of building Art Deco Architecture.
Source: Lomax Management

Ad for Tip Top Tailors as seen in the Vancouver Sun, Oct 18th, 1935.

art deco tip top tailers 1930s vintage ad
Source: Vancouver Sun

And there is a brief overview of just SOME of the Art Deco beauties we have in Toronto for Vintage Photo Tuesday. If you ever visit, make sure you check them out.

Question time: Do you like Art Deco Style? Architecture? If not, what is your favorite?

Further Reading:

Liz

‘Canada Dry’-Toronto’s Original Beverage and the Champagne of Ginger Ales

While scouring the internet for all things vintage and interesting I stumbled upon a cool article about the history of everyone’s favorite Ginger drink..”Canada Dry’s Ginger Ale“. Well maybe it’s not everyone’s favorite but it sure is a fav of mine and also TRULY Canadian (not just using the name here). And since I love sharing cool Toronto history with you, today’s post will be highlights from the beginnings of this drink and then showcasing a bunch of my favorite vintage ads I found from the 1930s, 1940s and 1950s.

1940s Vintage ad for a 1947 Canada Dry Ginger Ale featuring an illustration of a woman with red hair drinking the soda in 1940s fashions and 1940s hairstyles.
Source: eBay

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.

‘Canada Dry’-Toronto’s Original Beverage and the Champagne of Ginger Ales

The beginning (History Highlights):

Vintage Canada Dry ginger Ale label Toronto, Canada
Source: BlogTO

*In 1890, Canadian pharmacist and chemist John J. McLaughlin of Enniskillen, Ontario opened a carbonated water plant in Toronto after returning from Brooklyn where he is was working in the pharmacy business.

*McLaughlin set himself the goal of developing a pale, dry ginger ale, ostensibly as a non-alcoholic rival for champagne but more likely in the hope of surpassing the popular ginger ales then on the market (Source).

*In 1904, McLaughlin created “Canada Dry Pale Ginger Ale”, which was a refined version of their long produced “McLaughlin’s Belfast Style Ginger Ale”.

*”It has a snap and a tingle; a smart spry taste,” early ads claimed. It was known as “the champagne of ginger ales” for its light taste and was marketed with a beaver icon and a map of Canada (Source).

*Rapid growth and popularity quickly followed after it’s launch, with plants opening up in other areas of Canada and the trade name registered in 1907.

*The sweet drink was even appointed to the Royal Household of the Governor General of Canada where the label featuring a beaver atop a map of Canada was replaced with the present Crown and shield.

*Canada Dry stayed in the family business till the 1920s, where growing popularity in the United States had the family expand into New York City (Note: McLaughlin died suddenly in 1914).

*It was sold in 1923 to P. D. Saylor and Associates, who renamed it Canada Dry Ginger Ale, Inc. and forever removing the ties to Toronto.

*It has been in United States hands ever since (being purchased by several companies over the years).

Side Note: His brother, Samuel McLaughlin, was busily growing their father’s business into what would eventually become General Motors of Canada during the beginnings of Canada Dry.

1910's vintager ad for a 1916 Canada Dry Ginger Ale
Source: Wikipedia

For a full detailed history lesson on Canada Dry make sure you check out the ‘BlogTO’ article HERE.

The Vintage Advertising:

1937-So many “Remedies” from one drink. Love the tennis outfit on our lovely cover model.

Further Reading: Vintage Tennis Outfits from the 1920s-1950s

1930s vintage ad for Canada Day Ginger Ale ad from 1937 featuring an image of a woman playing tennis and other things that the pop / soda makes you do
Source: Period Paper

1930s Ad- Kids love it, it’s made thru a scientific process, it’s great at parties and served at fancy exotic hotels. Canada Dry is truly the Best!

1930s vintage ad for Canada Dry ginger ale featuring images of all the things Gingere Ale helps you do.
Source: Flickr

1935 Ad- “Against the brilliant social background, it’s Canada Dry”.

1930s vintage ad for a 1935 Canada Dry Ad featuring an illustration of stylish 1930s men and women at a party in 1930s fashions and 1930s hairstyles.
Source: eBay

1940s Vintage Ad: “Cool Off with Canada Dry” (cute swimsuit!).

1940s Vintage ad for Canada Dry Ginger Ale featuring a couple in 1940s swimsuits having fun in the water and other things the drink helps you do.
Source: O Canada blog

1940s- Canada Dry says “Keep up the good work”. Love that the dad is taking a photo of his daughters in their miltary uniform.

Further Reading: World War 2 Women’s Contributions & Homefront posts

1940s Vintage ad for Canada Dry Ginger Ale. "Keep up the good work". Featuring an image of a dad ttaking a photo of his daughters in their miltary uniform.
Source: Pinterest

1940s Christmas Ad: Keeps his Ginger Up? I do marketing for a career and even I don’t know what that means.

1940s Vintage Ad for Canada Dry Ginger Ale featuring an illustration of Santa holding the pop.
Source: Vintage Ads

1950s Ad-The Ginger-Upper from 1954.

1950s vintage ad for a 1954 Canada Dry Ginger Ale Ad featuring images of a woman in 1950s fashions enjoying her soda while doing various things
Source: Etsy

1955 Canada Dry Ginger Ale vintage magazine advertisement-“When it’s Turkey Time…it’s Canday Dry Time!”

1955 CANADA DRY Ginger Ale Vintage Magazine Advertisement featuring an image of two 1950s kids enjoying a glass of Canada Dry rootbeer and canada dry ginger ale at thanksgiving.

Source: Etsy

Esther Williams for Canada Dry, 1956. Do you think those are her kids (according to the ad) or “fake kids”?

1950s vintage ad for Canada Dry Ginger ale featuring Esther Williams in a 1950s swimsuit posing with kids by the pool

Another endorsement ad- Mary Hartline, 1951.

1950s vintage ad for a 1951 Canada Dry Ginger Ale featuring Mary Hartline in a band uniform and 1950s hairstyle.
Source: flickr

Annie Oakley loves her Ginger Ale and some great BBQ recipes.

Original vintage magazine ad for Canada Dry Ginger Ale featuring Annie Oakley and BBQ recipes.
Source: Attic Paper

Lastly, here is a Vintage (1930’s ish) Canada Dry Ginger Ale Recipe Book that I recently stumbled upon on Etsy (August 10th 2020). “When its Party Time its Canada Dry time!”

1930s vintage recipe book for Canada Dry Pale Ginger Ale - When it's Party time it's Canada Dry time!

Souce: Etsy

What fun Party Drink Recipes for Kids on this page (and adults too). Great ideas for your next Holiday Party, Birthday Party or Zoom Party!

1930s vintage drink recipes, retro drink recipes, punch recipes, drinks for parties

Source: Etsy

canada dry logo

So friends am I alone on the love of Canada Dry Ginger Ale or do you too enjoy the “Champagne of Ginger Ales”?

FURTHER READING:

Liz 🙂