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Tag: vintage advertising

Vintage Fashion Designer Spotlight: L’AIGLON

L’AIGLON…An American Brand that created stylish and attractive dresses for women and juniors between 1900’s – 1960’s.

1950s Fashion: 1950s soft pink cotton/linen dress by L’Aiglon features broad wisps with Broderie anglaise, rounded neckline, fitted waist and a flirty full skirt with single hip pocket.

1950s soft pink cotton/linen dress by L’Aiglon. Source: Etsy – vantagevintagebtq

For today’s ‘Vintage Fashion Designer / Brand‘ spotlight, we will be learning about L’Aiglon’s fashion history and then taking a look at their stunning fashion designs (as seen thru vintage ads & real life dresses avail to purchase).


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

Note: If you click on an item and it is no longer available, don’t fret! The websites I have provided are updated daily with 1000’s of new & vintage items. Just do a quick search and see what you find.


About L’Aiglon

I will prefence the below to say that there was very little historical information on this clothing line besides the Vintage Fashion Guild (and a blog I found). So if any of my readers has information they can add, please share in the comments section below. Thank you!

(From the Vintage Fashion Guild)

L’Aiglon was founded in 1898 in Philadelphia as part of Biberman Brothers, Inc. The company’s original label read “Biberman Make” but changed in 1919 to “L’Aiglon”. On those early labels you will find “Biberman Make” in small letters. Biberman Make dresses were “wash dresses”, or washable. “Tubable” was the word of the era. Biberman also made bathrobes and uniforms for maids and nurses.

Its founder, Joseph Biberman, committed suicide in 1933 as a result of financial difficulties during the Great Depression. The company, however, survived, and continued to make inexpensive but stylish and attractive dresses for women and juniors. During the 1950s, L’Aiglon dresses were used as costumes on the soap opera, The Edge of Night. The label was trademarked in 1963 so any labels with an R (trademark symbol) are post-1963.

The company produced three labels in addition to their primary L’Aiglon label. Jeanne d’arc was L’Aiglon’s junior’s label. It was launched in 1939 and produced through at least 1965. Dauphine, a label designed for petite sizes, was introduced in 1958 and manufactured through at least 1971. Lady L’Aiglon was a short-lived half size label made in 1962 and 1963. Half sizes were also offered prior to 1962 under the L’Aiglon label.

At their height they produced 1,400 dresses a day.

They were also know for using techniques such as screen printing exquisite, floral patterns onto beautifully designed cotton dresses and adding finishing touches such as contrasting jackets, belts, rhinestones and ribbon trims. All of this you will see below.

The company was liquidated in 1975.

L’Aiglon Vintage Advertising

As mentioned above, in the early days of L’Aiglon the line made uniforms for maids and nurses as seen in this 1921 vintage ad.

1920s Vintage ad from 1921 for L'Aiglon Dresses Maids and Nurses Uniforms. Vintage Fashion Brand.

Source: Etsy – AmericanCenturyShop

1920s ad for L’Aiglon Women’s Dresses. Wonderful 1920’s styles are described at the bottom (with prices): “Anemone,” “Irene,” Bernice,” Elaine,” Gladys,” and “Mignonette” models.

Copy: The joyous spirit of youth, or the quiet preference of dignity, will delight in the exquisite fineness of workmanship and the expression of good style in these daintiest, most charming, and withal most practical L’Aiglon dresses.

1920s Vintage Fashion Ad for L'Aiglon Women's Dresses. Wonderful 1920's styles on display in the ad.

Source: Atticpaper

June 1922, Women’s L’Aiglon Slip-Overs 1920s dresses (from $2.00 and up). “Just slip one over your head – and there you are, daintly clad for whatever the day will bring!

1920s Fashion: June 1922, Women's L'Aiglon Slip-Overs 1920s dresses. "Just slip one over your head - and there you are, daintly clad for whatever the day will bring!"

Source: Flickr

1930’s Sales brochure for their youth line featuring cute dresses / frocks you could stock your store with. What a cool piece of marketing history!

This piece also gives more insight into the brand. We find out that they had a factory in Puerto Rico and their New York City Address was in the “New” Herald Square Building (1350 Broadway).

1930s L’aiglon sales brochure. Pep your department clothing store with their outfits for kids vintage brochure Frocks
1930s L’aiglon sales brochure. Pep your department clothing store with their outfits for kids vintage brochure Frocks

Source: eBay

1949 modeling photo of a L’Aiglon sundress. Photo taken by staff photographer for Vogue, Harpers Bazaar and Bride magazines, Karen Radkai.

Late 1940s vintage photo of a model wearing a late 1940s plaid sundress by L'Aiglon. Image from photographer Karen Radkai

1951 L’Aiglon Dress Ad – “L’Aiglon summerizes the fashion picture.” The ad is from Lord & Taylor where the dresses were being sold.

1950s Vintage Fashion Ad: 1951 L'Aiglon Dress Ad - "L'Aiglon summerizes the fashion picture." The ad is from Lord & Taylor where the dresses were being sold.

Source: eBay

Who’s the Lady in the L’Aiglon?” 1953 ad featuring copy about the stylish woman in the picture.

Due to the image being cut off, I think she is a curator at a museum with a happy family (hence the cooking) and she has something to do with ABC. “She is an expert on American fashion and looks to L’Aiglon for smart clothes like this coat-dress of Lorette (Washable Lorette is 55%).”

1950s vintage fashion ad for L'Aiglon dresses featuring a woman cooking while standing in front of ABC microphone wearing a coat-dress from L'Aiglon. Beautiful 1950s fashion.

Source: eBay

L’Aiglon! A New You!” “Wash it at 5, Wear it at 6“. 1958 ad.

1950s vintage fashion ad for L'Aiglon dresses from 1958 featuring a woman in a hat and cute late 1950s dress.

1950s summer fashion inspiration ad. “Summer’s wonderful in wonderful Summer“.

1950s Fashion ad for L'Aiglons dress the perfect vintage summer outfit, a stunning yellow dress.

Source: Pinterest

1960’s ad: “The Social Butterfly”.

Copy: Rare find: L’Aiglon’s shirtdress with cotton checks. It’s natural habitat: office, smart luncheon spot, everywhere!

Sold at Marshall Field & Company.

FURTHER READING: The Shirtwaist Dress (archived blog post).

1960s vintage ad 1960s fashion ad for L'Aiglon dresses featuring a woman in a checkered 1960s shirtwaist dress

Source: Alamy

“What ever became of the Little Black Dress?”If girls are wearing white this year, credit Acrilan. It makes possible the first washable white dresses that look glamourous! They’re designed by L’Aiglon in Heller’s double-knit of 100% Acrilan acrylic fiber.” – 1960s vintage ad.

1960s vintage ad for L'Aigion featuring two women with 1960s hairstyles wearing white shift dresses

Source: eBay

1960s Marshall Field & Company ad featuring two L’Aiglon dresses. A yellow stunner of a dress and a polka dot fit and flare dress.

1960s Fashion Ad: 1960s Marshall Field & Company ad featuring two L'Aiglon dresses. A yellow stunner of a dress and a polka dot fit and flare dress.

Source: eBay

L’Aiglon for DuPont 1963 ad featuring a fun zebra print dress.

1960s vintage fashion ad L'Aiglon for DuPont 1963 featuring a woman in a zebra print 1960s dress

Source: Pinterest

The Vintage Fashions of L’Aiglon

Note: I found no examples of 1920s dress (in real life) and no 1940s vintage fashion ads OR 1940s dresses from any of the lines L’Aiglon had.

1930s Art Deco dress by L’Aiglon. Light weight cotton printed with geometric pattern, navy blue with white. Bodice is a boxy style wrap scoop collar which you can open to uncover the cotton voile bib or close with two crochet buttons (avail as of May 29th, 2023).

Further Reading: 1930s Fashions as seen on everyday people

1930s Fashion: 1930s Art Deco dress by L’Aiglon. Light weight cotton printed with geometric pattern, navy blue with white. Bodice is a boxy style wrap scoop collar which you can open to uncover the cotton voile bib or close with two crochet buttons

Source: Etsy – STARDAYnSWELLEGANT

A 1950s pretty floral dress with a classic 1950s cut. The perfect Spring dress from L’Aiglon (avail as of May 29th, 2023).

1950s Fashion: This 1950s dress has a gorgeous floral print and the perfect 1950s cut. She was made by the beloved dress makers at L’Aiglon. I love her print, the green piped trim in the neckline and cuffs and her full skirt. She has a metal zipper in the back.

Source: Etsy-VintageVixenPortland 

Beautiful black with red L’Aiglon dress from the 1950s. This dress features a structured bodice, fitted waistline, longer sleeves, and a full skirt. This dress is so pretty and would be the perfect Fall outfit (avail as of May 29th, 2023).

1950s Fashion: Beautiful black with red dress from the 1950s from fashion brand L'Aiglon. This dress features a structured bodice, fitted waistline, longer sleeves, and a full skirt. Metal zipper.

Source: Etsy – TrunkofDresses

1950s Dress. Another pretty piece! Bright pink floral against a white background. 6 Groupings of vertical pleats on the bodice. Waistband has attached bow above pleated skirt (avail as of May 29th, 2023).

1950s Fashion: Flamingo Pink Floral L'Aiglon Dress from the 1950s. Bright pink floral against a white background. 6 Groupings of vertical pleats on the bodice. Waistband has attached bow above pleated skirt. Perfect Vintage Summer Outfit.

Source: Etsy – AuburnFoxVintage

1950s “New Look” L’Aiglon dress. Bodice is fabricated in a beige colored cotton and trimmed in a white rayon faille. The skirt is in a white crisp cotton in a heavy embroidered diamond pattern (avail as of May 29th, 2023).

1950s Fashion: 1950s "New Look" L'Aiglon dress. Bodice is fabricated in a beige colored cotton and trimmed in a white rayon faille. The skirt is in a white crisp cotton in a heavy embroidered diamond pattern.

Source: Etsy-NobleVintageClothier

1960s L’Aiglon dress, white with black trimmings.

1960s Fashion: 1960s L'Aiglon White with black trimmings shift dress with belt.

Source: eBay

A very sweet early 1960s sundress!  Lightweight, slightly sheer white cotton/polyester blend.  Stripes of lace and tiny embroidered pink roses.  Classic silhouette with a fitted bodice and full, gathered skirt.

1960s Fashion: A very sweet early 1960s sundress by L'Aiglon!  Lightweight, slightly sheer white cotton/polyester blend.  Stripes of lace and tiny embroidered pink roses.  Classic silhouette with a fitted bodice and full, gathered skirt.

Source: Raleigh Vintage

Biberman Brothers / L’Aiglon “OTHER” fashion label designs examples:

Vintage 1950s ‘Dauphine’ light blue embroidered dress with a full skirt (avail as of May 29th, 2023).

Dauphine, a label designed for petite sizes, was introduced in 1958 and manufactured through at least 1971.

1950s Fashion: Vintage 1950s 'Dauphine' light blue embroidered dress with a full skirt. Dauphine, a label designed for petite data-lazy-sizes, was introduced in 1958 and manufactured through at least 1971.

Source: Etsy – Roamandwandervintage

Vintage 1950s brown cotton dress with embroidery by ‘Jeanne d’arc’ (avail as of May 29th, 2023).

Jeanne d’arc was L’Aiglon’s junior’s label. It was launched in 1939 and produced through at least 1965.

1950s fashion: Vintage 1950s Dress Brown Cotton with Embroidery by Jeanne D'arc.

Source: Etsy – SquealVintage

So many beautiful dresses & cool ads but so little space for this post! I hope you enjoyed learning about L’Aiglon and seeing their stunning creations. I really enjoyed putting this together for you. Share you favourites in the comment section below!


Vintage Shopping for L’Aiglon Dresses: There were many dresses avail for purchase on Etsy that I have started a collection of them on the site so you can take a look at that ones I could not show on this post. Take a look at the vintage dresses HERE.


Further Reading:

Thanks for dropping by

Liz

Vintage Cake Ideas As Seen Thru 1920s-1950s Ads

From the 1920s to the 1950s vintage cake ads have been a source of inspiration and innovation for bakers everywhere. With their beautiful artwork, popular retro flavors, and even recipes to try yourself, these ads delight the senses and make anyone think they are the next best baker.

Today’s post is going to feature some of these fun ads.

Let’s begin!

Note: For this post, if a vintage recipe is in the ad I have tried to make it bigger so you can give it a go at home. Happy Baking!

1950s vintage food ad for Fluffo Shortening for making vintage cakes, like Spice Cake with white icing with nuts as seen in a 1951 newspaper.

Source: eBay – Fluffo Shortening for making vintage cakes, like Spice Cake with white icing with nuts as seen in a 1951 newspaper.


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Cake Advertising & Recipes

1920’s-1950’s

Hostess Cake! August 1929 ad for a ‘Hostess Lemon Loaf / Cake’. “An Unusual New Cake Made With Fresh Crushed Lemons”.

YUM! I did not realize that Hostess was this old (future blog post coming soon).

1920s vintage ad: Hostess Cakes! August 1929 ad for a 'Hostess Lemon Loaf / Cake'. "An Unusual New Cake Made With Fresh Crushed Lemons".

Source: Etsy –AmericanCenturyShop

“From an Economy recipe…get a Luxury cake! But not with ordinary Flour!” 1932 Swans Down cake flour ad.

1930s Vintage Ad: 1932 Swans Down cake flour ad featuring a vintage cake recipe for a Harvest Cake & Harvest Moon Frosting recipe

Harvest Cake & Harvest Moon Frosting recipes.

1930s vintage cake recipe for a Harvest Cake & Harvest Moon Frosting recipe as seen in a 1932 Swans Down Cake flour vintage ad.

Source: Etsy – AmericanCenturyShop

“He Came, she Conquered…with a Digestible dinner”. 1936 Crisco Shortening ad featuring recipe for ‘Dinner-In-A-Pie’, ‘Fried Bubbles’ and ‘Chocolate Temptation Cake’.

Vintage 1936 Crisco Shortening Cake Baking Print Ad featuring a 1930s cartoon and vintage recipes for pies, cakes and oysters.

Chocolate Temptation Cake Recipe.

1930s Vintage Recipe as seen in a 1930s Crisco Vintage ad for Chocolate Temptation Cake. Vintage Cake.

I also added the ‘Fried Bubbles’ recipe encase anyone was interested in this recipe (I have never heard of it before).

Fried Bubbles: Oysters with horse-radish right in them.

1930s vintage ad for Fried Bubbles: Oysters with horse-radish right in them as seen in 1930s Crisco vintage ad.

Source: Etsy – AmericanCenturyShop

1930s Betty Crocker Softasilk Cake Flour baking ad featuring a recipe for ‘Creole Chocolate Cake’ (Recipe below).

Further Reading: Take a look inside a 1950s Betty Crocker cookbook

1930s vintage ad for softasilk cake flour from betty crocker featuring a creole chocolate cake vintage recipe.

Vintage recipe for the Betty Crocker Creole Chocolate Cake featured in the ad above.

1950s vintage recipe for vintage cake Betty Crocker Creole Chocolate Cake as seen on a 1950s vintage ad.

Source: Etsy – AmericanCenturyShop

1942 Presto Cake Flour ad featuring a vintage cake recipe for ‘Marshmallow Lily Chocolate Cake’. How pretty!

1942 Presto Cake Flour Vintage Ad featuring a vintage cake recipe for Marshmallow Lily Chocolate cake with instructions on how to make the lily's featured on the cake in the ad.

Marshmallow-Lily Chocolate Cake recipe with instructions on how to make the Lily design.

1940s vintage recipe for Marshmallow-Lily Chocolate Cake recipe with instructions on how to make the Lily design. Seen in a 1942 vintage food ad.

Source: Etsy – PlentifulPages

“Like Ice-Cream ‘n’ Cake at Your House? 1947 Pillsbury’s Best Flour vintage ad featuring a recipe for ‘Cream-Lined Cake’.

It sure is colourful with neopolitan ice cream in the middle of the cake.

1940s Vintage Ad featuring an image of a vintage cake with ice cream in the middle. 1940s Vintage Cake Recipe for an 'Ann Pillsbury's Cream-Lined Cake' from 1947 vintage food advertisement.

Vintage Cake recipe for ‘Ann Pillsbury’s ‘CREAM-LINED CAKE’. A delightful new to way to serve it!

1940s Vintage Cake Recipe for an 'Ann Pillsbury's Cream-Lined Cake' from 1947 vintage food advertisement.

Source: Etsy-KristensVintagePaper

1940s Durkee’s Coconut Cake Baking Ad featuring a recipe for Coconut frosting (yum!).

1940s Vintage Ad: 1940s Durkee’s Coconut Cake Baking Ad featuring a recipe for Coconut frosting. The ad features an image of a vintage cake

Coconut Frosting recipe.

1940s Vintage Ad featuring a vintage recipe: 1940s Durkee’s Coconut Cake Baking Ad featuring a recipe for Coconut frosting.

Source: Etsy – AmericanCenturyShop

Introduced in 1952, Colorvision Cakes were one year ahead of color TV. Promising “a delicate texture, like that of fine lace,” the new cakes added fruit gelatin to the mix, promising a whole rainbow of new fruity, fluffy, fabulous possibilities.

1950s vintage ad for Betty's Crocker's Colorvision cake with pink icing recipe from 1952.

Colorvision Icing recipe. For the cake…”Follow easy directions for yellow two-egg cake printed on Betty Crocker PartyCake Mix package.”

1950s Vintage baking recipe: Colorvision Icing recipe. For the cake..."Follow easy directions for yellow two-egg cake printed on Betty Crocker PartyCake Mix package."

Source: Betty Crocker

1954 Diamond Walnuts vintage ad featuring a recipe for a ‘Walnut Ribbon Angel Cake’ & a ‘Cinnamon Waldorf Salad’.

What is a Waldorf Salad?

A Waldorf salad is a fruit and nut salad generally made of celery, fresh apples, walnuts, and grapes, dressed in mayonnaise, and traditionally served on a bed of lettuce as an appetizer or a light meal.

Waldorf salad is named for the Waldorf-Astoria hotel in New York City, where it was first created for a charity ball given in honor of the St. Mary’s Hospital for Children on March 13, 1896 (Source).

1950s vintage ad: 1954 Diamond Walnuts vintage ad featuring a recipe for a 'Walnut Ribbon Angel Cake' & a 'Cinnamon Waldorf Salad'.

Source: Etsy-KristensVintagePaper

I’m going to leave you with this ‘1959 General Foods Baker’s Coconut Animal Cut-Up Cakes recipe book’ that you can instantly download HERE. How cute is the lion with his black licorce feet?

1950s Vintage Cake Baking Recipe book: 1959 General Foods Baker's Coconut Animal Cut-Up Cakes recipe book. Featuring a lion cake on the cover.

Someone PLEASE make the turtle cake pictured below (only because I have so many questions on what it is made out of beyond bacon feet, I think that is bacon or is it bread? Comment below whatyou think!).

1950s Vintage Cake Baking Recipe book: 1959 General Foods Baker's Coconut Animal Cut-Up Cakes recipe book. Featuring a turtle cake you can make.

Rudolph the Red Nose Reindeer Cake.

1950s Vintage Cake Baking Recipe book: 1959 General Foods Baker's Coconut Animal Cut-Up Cakes recipe book. Featuring a rudolph the red nose reindeer you can make.

Source: Etsy – ArtfulOtterDesigns

Now I’m not a baker but I love all these cakes and would love for someone to fedex me something yummy!

Question Time: Are you a Cake or Pie person? Did any of the cakes above catch your eye? Share any thoughts in the comment section below.

FURTHER READING:

Thanks for dropping by!

Liz