It’s July and here in Toronto the weather is hot and amazing! So why not celebrate my favourite season (next to Fall) with a collection of vintage advertisements from the 1940s & 1950s that mention “Summer” in their copy?

Let’s see what I found…..

Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

1950s vintage ad for ‘Del Monte Peaches’: “Have a sweet slice of summer”.

1950s vintage ad: 1950 DEL MONTE PEACHES Peach Fruit Food Sweet Slice of Summer Vintage Print Ad

Source: Etsy

“Heavenly Comfort all day long…for every Summer Activity! Playtex Living Bra”. 1950s vintage ad.

1950s Vintage ad for Playtex Living Bra featuring a woman doing difference activiteis in her bra.

Source: eBay

1950 General Electric Portable Radio Ad: “Brighten Your Summer.”

1950 General Electric Portable Radio: Brighten Your Summer. 1950s Vintage Print Ad. The illustration features a couple in 1950s swimsuits and portable radios.

Source: eBay

“Step into Summer in a Jantzen” -June 17, 1940 advertisement from Life Magazine.

1940 Jantzen Swimsuits Vintage Advertisement featuring 1940s swimsuits for men and women.

Source: Etsy

“Spring Into Summer – with Mobilgas Dealers’ 4-Way Spring Change-Over Special!” 1951 vintage ad.

1950s Original Print Ad for 1951 MOBILGAS advertisement featuring a 1950s car in the illustration.

Source: eBay

1943 print ad for Campbell’s Soup..”A wartime guide to summer meals”.

“With your victory garden salads serve these homey, main-dish soups”.

1940s vintage ad: 1943 print ad for Campbell's Soup.."A wartime guide to summer meals".

Source: eBay

1950 cosmetics ad for POND’S Angel Face ‘Bronze Angel’ Summer face powder.

1950 Cosmetics AD, POND'S Angel Face 'Bronze Angel' Summer Face Powder

Source: eBay

“Get set for summer with Cannon Summer Towels” -1940s ad featuring all the things you can do with your towels. Like bringing them to the beach, or to the cottage and they are even perfect for house-guests.

"Get set for summer with Cannon Summer Towels" -1940s ad featuring all the things you can do with your towels. Like bringing them to the beach, or to the cottage and they are even perfect for house-guests.

Source: Etsy

“Yes! we changed to “Cinci”. Cool and refresing as a summer breeze…that’s “Cinci”- the lighter lager beer.” 1950s vintage ad for Brading’s Cincinnati Beer.

"Yes! we changed to "Cinci". Cool and refresing as a summer breeze...that's "Cinci"- the lighter lager beer. 1950s vintage ad for Brading's Cincinnati Beer.  The ad features an illustration of a 1950s man and a 1950s woman.

Source: Etsy

1940s vintage ad: “You’re off to a smooth summer in WHITE Connie Lo-Heelers.”

OH MY! I would love to own any of these summer shoes or the outfits pictured in the fashion illustrations. Stunning!

1940s vintage ad: "You're off to a smooth summer in WHITE Connie Lo-Heelers." The vintage fashion ad illustration features women's 1940s shoes and 1940s dresses.

Source: Etsy

1940s New York State Department of Commerce Travel Brochure: “New York State this Summer. Victory Vacation Year. You’ve earned it…now enjoy it”.

1940s New York State Department of Commerce Travel Brochure: "New York State this Summer. Victory Vacation Year. You've earned it...now enjoy it".

Source: eBay

How is your summer going friends? Are you enjoying yourself? Doing anything fun? Share any thoughts you have about the topic of summer in the comments section below.

Further Reading: Take a look at my archived collection of vintage ads blog posts HERE.

Thanks for dropping by!

Liz

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