Did you know…..Royal Crown Cola (Created in 1909) used to be one of the most innovative companies in the beverage industry? It came out with the first canned soda, the first caffeine-free soda, and the first 16-ounce soda. It was the first to take diet cola mainstream, and the first to stage nationwide taste tests (Source).
BUT due to lack of strong marketing skills (compared to Coke and Pepsi) and a diet cola ingredient controversy in the 60’s, RC has remained a strong but forever back burner cola to the big names.
Today’s post is going to feature some of the 1940’s advertising that RC Cola created when it decided to invest money into print and television ads, hiring stars like Bing Crosby, Joan Crawford and Shirley Temple, to state “You Bet RC Tastes Best!”.
RC Cola must have paid a pretty penny to have Betty Grable in their ad. At this time, Betty’s famous “Pin-up” image was in every soldiers hands, launching her into super stardom.
Anne Baxter (lets take a moment to admire her hair and dress in this ad…wow!).
The Little Rascals-1941
If the “Duke” aka John Wayne loves RC Cola, then we all better love RC Cola!
This same goes for when Gary Cooper says drink the cola.
Good old Bing Crosby and his horse, love Royal Crown Cola.
Hot Lips Page probably drinks an RC Cola before every show!
Even Skating Champs like Sonja Henie love the taste.
And that my friends is the end of today’s sampling of images because this post could go on and on for days (they used a lot of celebrities during this time period). For my last request, I will encourage you to read this super interesting post on the History of RC Cola by Metal Flosses, HERE (it’s very informative).
Question Time: Have you tried RC Cola? Do you love it? Is it truly better than the big names as many people state? I don’t know if we can get it in Canada but I’m going to take a look.
Thanks for stopping by!