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Month: May 2023

Mother’s Day Vintage Advertising – Part 2

In 2017 I did a blog post on Mother’s Day Vintage Advertising and it was a lot of fun seeing the gifts that marketers felt mother’s would want to be given on her special day. Vacuums, mixers, spoons etc.

1950s Vintage Mother's Day Ad for Hoover vacuum cleaners as gifts for mothers day. "Look what happens when you give her a hoover".

Now since this post was a few years old I felt that it was time to add some new vintage Mother’s Day ads from 1930’s to 1950’s. Let’s see what I found!


Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


Vintage Mother’s Day Advertising

1930’s – 1950’s

“May 10th is Mother’s Day…Remember her with Flowers-by-Wire”. 1936 FTD Florists Telegraph Delivery Association Mother’s Day ad.

1930s Vintage Mother's Day Advertising: 1936 FTD Florists Telegraph Delivery Association Mother’s Day Ad. The ad features a mother receiving a box of flowers from a delivery man.

Source: Etsy – AmericanCenturyShop

1936 advertisement for Mother’s Day specials at Farmer’s.

Fantastic 1930s fashions, like slippers and a stylish angora sports beret. Plus stockings that you never have to worry about getting wet, because they can’t..amazing!

1930s Vintage Advertisement for Mother's Day / Vintage Mother's Day Ad: 1936 advertisement for mother's day specials at Farmer's. 

Fantastic 1930s fashions, like slippers and a stylish Angora Sports Beret. Plus stockings that you never have to worry about getting wet, because they can't..amazing!

Source: Internet Archive

My Children never forget me on Mother’s Day“. 1937 advertisement for Colgate Mother’s Day gift sets.

I did not realize that Colgate did face powders and cologne. Very interesting ad.

1930s Vintage Ad: 1937 advertisement for Colgate Mother's Day gift sets - Vintage Mother's Day Advertisement.

Source: Internet Archive

“No wonder she’s kissing her now!”

“What rates a bigger hug on Mother’s Day than something made-of-Quadriga, styled-by-Dorna Gordon? A gay daytime dress, perhaps, fashioned to match her young ideas….”

1948 Quadriga Cloth ad by Ely & Walker, the world’s largest dry goods manufacturers.

Liz Note: I love the dress the mother is wearing and holding (and her hair is really cute). I also could find no information on Dorna Gordon mentioned in the ad. I found images of dresses she made, but nothing on her. If any of my readers have any information, please share in the comments section below. Thanks!

1940s Vintage Mother's Day Ad: 1948 Quadriga Cloth ad by Ely & Walker, the world's largest dry goods manufacturers. The ad features a mother in a 1940s Housedress kissing her daugther while holding a 1940s patterned dress.

Source: Etsy – KristensVintagePaper

Mix-Finder Dial with caption that reads: “You Give Mother All These Advantages Only If It’s A Genuine”

1950s Sunbeam Mixmaster vintage ad.

1950s Vintage Advertisement for a 1950s Sunbeam Mixmaster ad for Mother's Day featuring an image of an older mother holding a sunbeam chocolate cake.

Source: Etsy – KaleidescopeVintage

1950 Whitman’s Chocolate Mothers Day sampler gift advertisement.

1950s Vintage Advertisement for Mother's Day - Whitman's Chocolate ad featuring an image of a 1950s family.

Source: Etsy – AdWarehouse

“Hits two birds with one stone”—encouraging the purchase of Pyrex products for both Mother’s Day and summer weddings. 1950 vintage ad.

Further Reading: The Vintage Advertising of a 100 year old Brand-PYREX

1950s vintage mothers day advertising: Pyrex Ad-"hits two birds with one stone”—encouraging the purchase of Pyrex products for both Mother’s Day and summer weddings.

“Queen for the Day”1951 Pure-Pak Milk, Mother’s Day ad. “No more bottle washing with Pure-Pak disposable containers”.

1950s Vintage Mother's Day Advertisement: 1951 Vintage milk, Pure-Pak, Mothers Day “Queen for the Day advertisement.

Source: Etsy – VintagePagesnPaper

Give the gift of a watch on this Mother’s Day. A 1950s public service announcement ad about watches purchased from Switzerland.

Further Reading: Vintage Watch Ads- The Original Tick Tock

1950s Vintage Mothers Day Advertising:   Gift a watch as a gift on Mothers day. The Watchmakers of Switzerland vintage ad.

Source: Alamy

1951 Chicago Daily Tribune special Mother’s Day excerpt featuring 1950’s fashions & accessories you can gift to your Mom.

1951 Chicago Daily Tribune special Mother's Day excerpt featuring 1950's fashions & accessories you can gift to your Mother.

“Shopping to remember Mother starts early every year”. 1950s Fashion & Accessories gift ideas featured:

  • Costume Jewelry
  • Summer printed dress
  • White Sheer Organdy blouse
  • Tailored house coat
  • Glamorous nightgown
  • Navy blue cotton slip
  • Green rain coat
  • Spring accessories: Spring bags & gloves
  • Sheer nylon hosiery
  • Travel bag or week-end case covered with Scotch Plaid.
  • Umbrellas
1950s Vintage Mother's Day Newspaper expert for gifts for Mothers day featuring 1950s fashions.

Source: Etsy – TheMidwestMarvel

Thanks for dropping by! I hope you enjoyed these vintage Mother’s Day ads and if your a mother celebrating this special day..Enjoy!

Further Reading:

Liz

May Vintage Magazine Covers: 1920s-1950s

It’s that time of the month again….It’s May Vintage Magazine Covers!

If you are a regular reader of my vintage blog, you know that I have started a “vintage magazine cover” series for each month. It’s been really fun, to see what was popular topics and images on these covers from the 1920s to the 1950s.

Shall we browse this months selections?

1950s Vintage Magazine Cover for VOGUE from May 1st, 1950 featuring a woman with a 1950's hairstyle and makeup.

Source: Vogue – See the full magazine HERE


Disclosure: Some of the links on my blog from Etsy are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 


May Vintage Magazine Covers

1920’s -1950’s

Maclean’s – Canada’s National Magazine May 1st 1920.

Read the full vintage magazine HERE.

1920s Vintage Magazine Cover for Maclean's Magazine - Canada's National Magazine May 1st 1920. The illustration on the front features a young woman who went to teach school in the Canadian West.

Source: Internet Archive

The May 1924 issue of Inspiration from the Women’s Institute in Scranton PA offers insights into Spring and Summer fashion from 1924, including women and children’s wear.

1920s Vintage Magazine Cover featuring 1920s Fashion Illustrations on the cover. The May 1924 issue of Inspiration from the Women's Institute in Scranton PA offers insights into spring and summer fashion from 1924, including women and children's wear

Source: Etsy – TheModernDelineator

Elite Styles, May 1921 fashion magazine featuring an illustration of two stylish women with bobbed hair and 1920s dresses perfect for Spring.

1920s Vintage Magazine Cover: Elite Styles, May 1921 fashion magazine featuring an illustration of two stylish women with bobbed hair and 1920s dresses perfect for Spring.

Ladies Home JournalMay 1930. The Fashion Illustration of a woman in a 1930 hat is by Dynevor Rhys.

1930s vintage magazine cover for The Ladies Home Journal May 1930 - 1930s Fashion Illustration of a woman in a 1930 hat is by Dynevor Rhys

Source: Etsy – LoveDoveTrading

Physical Culture – May 1930. Health, Happiness, Beauty. Magazine cover painted by Carl Pfeufer.


Articles inside include Cold Hands and Feet, Glenna Collett Golf, The Body Beautiful, Canoe Trip, Lost and Found Wife by Faith Baldwin, Recipes, Menus, and more.

1930s vintage magazine cover for Physical Culture - May 1930. Health, Happiness, Beauty. Magazine cover painted by Carl Pfeufer.  The cover illustration features a woman golfing.

Source: Etsy – Gibsonbooks

Vintage L’Illustration magazine, Special Edition: Intérieurs modernes, May 27th, 1933.

1930s Vintage Magazine Cover - L'Illustration magazine, Special Edition: Intérieurs modernes, May 27th, 1933

Here is a little sneak peak inside to showcase examples of fancy 1933 interior design (I like the bottom right).

1930s interior design as seen in a 1933 interior design magazine.L'Illustration magazine, Special Edition: Intérieurs modernes, May 27th, 1933

Source: Etsy – OldButGoldCrafts

Modern Mechanix, May 1937. This one caught my eye for the beautiful sailboats with their sails up. I love sailing.

Read the full vintage magazine HERE.

1930s vintage magazine cover for Modern Mechanix, May 1937 featuring sail boats on the cover

Source: Internet Archive

A friend of mine has an incredible collection of “Star Weekly at War” on her website, Elinor Florence. Here is one from May 1st, 1941 entitled “Air-Raid Warden”.

1940s Vintage Magazine the Toronto Star Weekly featuring an illustration of a mother and her child with an air-raid warden during an air raid may 1st 1941

Source: Elinor Florence

The Highway Traveler, April-May 1941, featuring an illustration of a pinup in spring fashions (not sure what this has to do with highway travelling but it sure does get your attention).

Example of an article in this vintage magazine:

“Vacationing in War-Time Canada”: Never before has such an effort been made to have citizens of this nation (the United States) visit Canada, and the residents of Canada have just about made every effort possible to insure every is having a good time.

1940s Vintage Magazine Cover: The Highway Traveler, April-May 1941, featuring an illustration of a pinup in spring fashions

Source: Etsy – CuriousBookShop

May 1949 – EVERYWOMAN. Featured article that goes with this beautiful image of a young 1940’s bride…”A Wedding in the Family?”

Note: This vintage magazine is an E-book so you can purchase and read it anytime HERE.

Women’s interest features include:

– Marriage: from the spiritual, moral, and material angles
– Bridal beauty
– Wedding planning
– War-widowed motherhood
– “A cap to match” (pattern diagram and instructions for a draped cap, and a crochet Juliet cap)
– Choosing a school
– Furnishing your first home (specifically: chairs)
– Refashioned make do and mend fashion [note: clothes rationing was still very much in force in 1949 Britain]
– Trousseau with a difference
– Learning how to manage a family’s rations
– “Housework can make you prettier”…AND MORE.

1940s Vintage Magazine Cover - Everywoman May 1949 featuring an i young 1940s bride holding her wedding flowers and a beautiful crown with veil.

Source: Etsy – tuppencehapenny

The American Legion Magazine – Volume 40, No. 5 May 1946.

Read the full vintage magazine HERE.

1940s Vintage Magazine cover -The American Legion Magazine - Volume 40, No. 5 May 1946.

Source: Internet Archive

Early 1950s / Japanese sewing magazine w/ patterns, May 1951.

1950s Vintage Magazine: Early 1950s / Japanese sewing magazine May 1951. Featuring Sewing patterns for stylish 1950s fashions.

Example of stylish early 1950’s fashions you can make for yourself in Japan.

1950s Vintage Magazine: Early 1950s / Japanese sewing magazine May 1951. Featuring Sewing patterns for stylish 1950s fashions.

Source: Etsy – OldRosedesign

The Home Craftsman Magazine -May-June 1951. The magazine for practical home-owners.

“Kitchen Flooring Easily Laid”.

1950s Vintage Magazine Cover - The Home Craftsman Magazine -May-June 1951. The magazine for practical home-owners. The cover features a man installing Kitchen Flooring

Source: Etsy- JasperstreasureStore

1950’s housewife attempting her first cake. Illustration by renowned American Illustrator, Stevan Dohanos, for the cover of The Saturday Evening Post dated May 21, 1955.

1950s Vintage Magazine: 1950's housewife attempting her first cake. Illustration by renowned American Illustrator, Stevan Dohanos, for the cover of The Saturday Evening Post dated May 21, 1955.

Source: Etsy – LetterKey

JET Magazine – May 17th, 1956 featuring on the cover ‘Milwaukee’s First Lady Alderman, Mrs. Vel Phillips‘.

Vel Phillips was the first Black woman to graduate from the University of Wisconsin Law School; the first African American, as well as the first woman, elected Alderwoman to the Milwaukee Common Council; and the first Black, as well as the first woman, to serve as a jurist in Wisconsin.

1950s vintage magazine cover for JET Magazine May 17th, 1956 featuring Mrs Vel Phillips the first Black Lady Alderman in Milwaukee

Source: Pinterest

American Home, May 1956. Featuring on the cover Academy Award-nominated, Tony Award-nominated, and Emmy-winning Irish stage, film, and television actress, Geraldine Fitzgerald and her daughter Susan.

What fun pink bedroom decor.

1950s Vintage Magazine - American Home May 1956 featuring a pink themed bedroom with ruffles and actress Geraldine Fitzgerald with her daughter on the cover in 1950s loungwear.

Source: Biblo

I hope you enjoyed May’s vintage magazines. It was another fun post to do especially since May is my birthday month (May 4th). Please share in the comments section whatyour favourite cover was.

Thanks for dropping by!

FURTHER READING:

Liz