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Category: Vintage Magazine Covers

1940s Magazine Covers of Women Doing Their Part During WW2

If you follow my blog on the regular, you know that I’m pretty passionate about showcasing the stories of women on the homefront and at war during WW2. I like to focus on Canada as much as I can (since I’m Canadian) but there are other times I like to just showcase all the efforts of women from all over. Today is one of those days.

This week’s post is on 1940s magazine covers showcasing women from all over doing their part for the war effort. At home or overseas.

Further Reading: Vintage Photo Tuesday: Women of WW2 “Do Your Part!”

1940s vintage magazine cover of Colliers featuring women in 1943 in uniform. They are wearing 1940s hairstyles.

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

1940s Magazine Covers

Women Doing Their Part During WW2

First up I would like to kick off this blog post with this fantastic Sept 19th, 1943 cover illustration of two women in 1940s “off to work in the factory” clothing (hello saddle shoes!) and 1940s hairstyles (complete with hair scarfs and hair flowers). Love our “Rosies”.

Take a look at my friend and author, Elinor Florence’s collection of Toronto “Star Weekly” on her blog HERE.

1940s vintage magazine cover for the Toronto Star Weekly from Sept 1943 featuring an illustration of two 1940s women going to work for the WW2 war effort

Source: Elinor Florence

McCall’s Magazine, February 1943 with an amazing cover of an Aviatrix*.

Published in the thick of WWII, it is full of articles about making do, about sacrifice, ads about how to save, how to be a patriot and support the boys.

*Definition of Aviatrix: A woman who is a pilot.” It’s the feminine equivalent of aviator, and was often used to refer to Amelia Earhart, who vanished with her plane in 1937 while attempting to fly around the world. The word was most commonly used in the 1930s and 1940s before the role of “pilot” was well established (Source).

(available for purchase as of Nov 10th, 2022 HERE)

1940s vintage magazine: McCall's Magazine, February 1943 with an amazing cover of an Aviatrix

Source: Etsy-GroverStreetGirlSews

September 14th, 1943 – The Australian Woman’s Mirror. 32 pages of fashion, advertising, knitting, recipes and more.

1940s Vintage Magazine from WW2 featuring an Australian Woman in Uniform. September 14th, 1943 - The Australian Woman's Mirror. 32 pages of fashion, advertising, knitting, recipes and more.

Source: Etsy – TheVintageSide

1940s Cosmpolitan magazine featuring a nurse looking at her watch. Inside the magazine is ‘A Story of Wartime Marriage’.

1940s vintage magazine cover from Cosmpolitan magazine, March featuring a woman during WW2 as a nurse. Inside the magazine is a story of Wartime Marriage.

Source: Pulpcovers.com

“Working the Farms” was an important job all over the world.

A 56-page Everywoman magazine dating from March 1942, packed with social history and women’s interest features including:

– Mrs. Miles, Britain’s only aircraft designer
– Schooling
– Advice on selecting clothes styles that will be versatile and durable
– This Changing World
– Beauty While You Work
– Tips for renovating old and second-hand furniture
– Cleaning and caring for glass and china
– Ration-book cookery with recipes for every meal including desserts
– Spiritualism
– Knitting patterns (pictured)
– Health and beauty
– Beautifully illustrated short stories
– Readers’ letters & problem page
– and of course all those wonderful wartime adverts!

Digital Copy HERE

1940s Vintage Magazine: Full 56-page "Everywoman" magazine dating from March 1942, packed with social history and women's interest features

Source: Etsy-tuppencehapenny

Chatelaine magazine, September 1942. “Clocking in to start her war work”.

Further Reading: Chatelaine-The Canadian Magazine for Women since 1928 (past blog post)

1940s vintage magazine cover - Chatelaine magazine, September 1942. "Clocking in to start her war work". She is wearing 1940s factory outfit and hairscarf and 1940s hairstyle.

The Australian Women’s Weekly 13-01-1945. The cover features the women of Australia who entered the service to help the cause.

Further Reading: The 1940s Vintage Magazine Covers of ‘The Australian Women’s Weekly (past blog post)

1940s vintage magazine cover: The Australian Women's Weekly 13-01-1945. The cover features the women of Australia who entered the service to help the cause to help the WW2 war effort

LIFE magazine from July 1st, 1940 featuring “Red Cross Girl”.

1940s vintage magazine cover of LIFE magazine from July 1st, 1940 featuring "Red Cross Girl" doing her part for the WW2 war effort.

Source: Flickr

December 1941 of Women and Home, featuring knitting and crochet patterns for Christmas gifts and a woman returing home from doing her part.

1940s vintage magazine cover from December 1941 of Women and home featuring knitting and crochet patterns for christmas gifts and a woman returing home from helping the WW2 war effort

Source: Pinterest

McCall’s magazine September 1942, featuring another “Rosie” working in a factory.

1940s vintage magazine from WW2-McCall's September 1942 featuring a woman working in a factory for the WW2 war effort - Rosie the Riveter

Source: Pattern Vault

WOMAN magazine- “Incorporating the Woman’s budget”, May 3rd, 1943.

1940s vintage magazine: 1943 May 3rd Woman magazine featuring a woman in unform on the cover.

Source: Etsy – TheVintageSide

Collier’s Magazine July 14, 1945 – featuring Carole Landis on the cover.

Landis war work: In 1942, she toured with comedienne Martha Raye, dancer Mitzi Mayfair and actress Kay Francis with a USO troupe in England and North Africa. Two years later, she entertained soldiers in the South Pacific with Jack Benny. Benny later said that while many entertainers were reluctant to visit wounded men in camp hospitals, Landis made a point of spending time with them, and she displayed tremendous empathy as she talked with them about their lives and families back home. Landis traveled more than 100,000 miles during the war and spent more time visiting troops than any other actress. She became a popular pin-up with servicemen during World War II (Source).

1940s vintage magazine: Vintage Collier’s Magazine July 14, 1945 - WWII Carole Landis Cover. Stunning 1940s hairstyle inspiration.

Source: Pinterest

Thank you for dropping by! And thank you to all that served for your service near and far.

FURTHER READING:

Liz

Vintage Halloween Magazines, Books & Advertising 1920s-1960s

It’s that spooky time of year…..Halloween! So as my last post for this ghouls and goblins season, here is a collection of vintage advertisements, books and magazine covers (1920s-1960s) focusing on the Halloween holiday.

1930s Vintage Photo: Skeleton having cup of tea wiht a woman in a 1930s outfit and 1930s hairstyle, PIX Magazine Skeleton series, 4 April 1938, Ray Olson
April 1938

Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. 

NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.

October 1938, Good Housekeeping Magazine.

A young mother grins as she puts a sneering jack-‘o-lantern in the window for Halloween, but it is so graphic it frightens away the trick-or-treaters.

1930s vintage magazine cover: Good Housekeeping 1938 Halloween Cover. Young mother grins as she puts a sneering jack-'o-lantern in the window for Halloween, but it is so graphic it frightens away the trick-or-treaters

Source: Archive.org

1959 Eveready Batteries ad featuring flashlights in carnival colors that are perfect for using on Halloween.

1950s Vintage Ad: 1959 Everready Batteries for flashlights to be used at Halloween in Carnival colors. Featuring kids and adults dressed up in Halloween costumes.

Source: eBay

1920s vintage magazine cover for “Parties-A magazine of decorations, costumes, games & refreshments” featuring the Halloween Edition -1929.

1920s vintage magazine cover for "Parties-A magazine of decorations, costumes, games & refreshments" featuring the Halloween Edition

Source: Fineartamerica.com

“You’ll look charming and smart bound to enTRANCE, When you attend that gay Halloween dance, For on any OH!cassion you’re smooth as a dream, In a PETITEEN outfit that’s right on the beam!!!”

Adorable 1940s vintage ad for Petiteen drawer and sportswear for Size 10 to 14a (if your too old for 7 to 14’s and too small for teens).

How CUTE are their 1940s outfits and hairstyles (love the hair flower on the teen on the right)?!

1940s vintage ad for PETITEEN drawer and sportswear for the petite teen girl. This vintage halloween ad features and illustration of two teen girls in 1940s fashions at a halloween party. Also featured 1940s hairstyles.

Source: Pinterest

 1950s Ballantine’s Ale Halloween print ad.

Vintage 1950s Ballantine’s Ale Halloween Print Ad featuring an image of a carved pumpkin beside a glass of beer.

Source: Etsy-American Century Shop

1964 Ad for Coca Cola. “That’s using your pumpkin!”

1960s Vintage Ad / 1960s Vintage Halloween Advertising: 1964 That's Using Your Pumpkin Coca Cola Advertisement featuring a Jack o Lantern and a man and woman.

Source: Etsy- Wright Selections

Leach’s Fancy Dress catalogue dating from 1934. Features a wide array of costumes from the historical to the fantastical and whimsical (the whole book is avail as a digital copy HERE).

1930s Halloween Costume Ideas as seen in a 1930s magazine.... Leach's Fancy Dress catalogue dating from 1934. Features a wide array of costumes from the historical to the fantastical and whimsical.

Source: Etsy-tuppencehapenny

This dress featured in a 1950s catalog is for spring but I think it’s the perfect Halloween dress.

“Style No. 510- Luscious roses caught in a fragile web make a startingly beautiful print for this year around dress. Exquisitely fashioned of rich rayon crepe in black or navy.”

1950s vintage ad for a women's spider web with roses 1950s dress.

Source: Pinterest

I know I’m not doing vintage photos for this post, but I had to share this 1940s image of a woman wearing the same pattern but in a 1940s style dress.

1940s vintage photo of a woman in a 1940s dress with a spider web floral pattern on it. She is standing in front of a floral wallpaper.

Source: Pinterest

“The Jell-O Girl in October”. 1920s ad for everyone’s favourite gelatin..JELL-O!

1920s vintage ad: 1920s Jell-O Halloween Advertisement featuring "The Jell-O Girl in October"

Source: Pinterest

Jane Wyman on the October 1948 issue of Silver Screen.

1940s Vintage Magazine: Jane Wyman on the October 1948 issue of Silver Screen

Source: Pinterest

1951 Old Gold Cigarettes ad.

1950s vintage ad for old gold cigarettes featuring a halloween pumpkin. Vintage Halloween advertisement

Source: Etsy-RelicElectic

Dennison’s Bogie Book from 1925. This book offers a wealth of art deco style Halloween illustrations, as well as detailed suggestions on how to throw a 1920s style Halloween party. It is a guide for everything from decorations to costumes to games to play with guests (avail as a digital PDF HERE).

1920s vintage halloween book for kids: Dennison's Bogie Book from 1925. This book offers a wealth of art deco style Halloween illustrations, as well as detailed suggestions on how to throw a 1920s style Halloween party. It is a guide for everything from decorations to costumes to games to play with guests

Source: Etsy – bluehoursatelier

1960s ad for Budweiser and cheese and an odd Halloween decoration of a cheese tray and a pumpkin. Ohhh the 60s.

1960s ad for Budweiser and cheese and an odd Halloween decoration of a cheese tray and a pumpkin.

Source: Mascola.com

“Throw a Hallowe’en Party ’round the Pumpkin!”. Vintage Ad for crackers as seen in Woman’s Day magazine, October 1947.

The ad features an idea of “roasting marshmallows” over the candle in the Jack-o’-lantern and then putting them on crackers (like smores, but not smores).

"Throw a Hallowe'en Party 'round the Pumpkin!". Vintage Ad for Crackers as seen in Woman's Day magazine, October 1947. Ad features marshmallows on crackers.

Source: Flickr

1926 Coca-Cola Halloween ad as seen in Literary Digest.

1920s ad for coca cola featuring a family enjoying a drink while the son plays with the halloween pumpkin

Source: eBay

Redbook october 1933 featuring a woman bobbing for apples.

1930s vintage magazine cover of redbook october 1933 featuring a woman bobbing for apples with a 1930s hairstyle

Source: Pinterest

Happy Halloween friends! If you are celebrating I hope you have the best time.

Question Time: What was your favourite ad / book or magazine from above? Share in the comments section below.

FURTHER READING:

Thanks for dropping by!

Liz