It’s July and here in Toronto the weather is hot and amazing! So why not celebrate my favourite season (next to Fall) with a collection of vintage advertisements from the 1940s & 1950s that mention “Summer” in their copy?
Let’s see what I found…..
Disclosure: Some of the links on my blog from Etsy , eBay are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
1950s vintage ad for ‘Del Monte Peaches’: “Have a sweet slice of summer”.
Source: Etsy
“Heavenly Comfort all day long…for every Summer Activity! Playtex Living Bra”. 1950s vintage ad.
Source: eBay
1950 General Electric Portable Radio Ad: “Brighten Your Summer.”
Source: eBay
“Step into Summer in a Jantzen” -June 17, 1940 advertisement from Life Magazine.
Source: Etsy
“Spring Into Summer – with Mobilgas Dealers’ 4-Way Spring Change-Over Special!” 1951 vintage ad.
Source: eBay
1943 print ad for Campbell’s Soup..”A wartime guide to summer meals”.
“With your victory garden salads serve these homey, main-dish soups”.
Source: eBay
1950 cosmetics ad for POND’S Angel Face ‘Bronze Angel’ Summer face powder.
Source: eBay
“Get set for summer with Cannon Summer Towels” -1940s ad featuring all the things you can do with your towels. Like bringing them to the beach, or to the cottage and they are even perfect for house-guests.
Source: Etsy
“Yes! we changed to “Cinci”. Cool and refresing as a summer breeze…that’s “Cinci”- the lighter lager beer.” 1950s vintage ad for Brading’s Cincinnati Beer.
Source: Etsy
1940s vintage ad: “You’re off to a smooth summer in WHITE Connie Lo-Heelers.”
OH MY! I would love to own any of these summer shoes or the outfits pictured in the fashion illustrations. Stunning!
Source: Etsy
1940s New York State Department of Commerce Travel Brochure: “New York State this Summer. Victory Vacation Year. You’ve earned it…now enjoy it”.
Source: eBay
How is your summer going friends? Are you enjoying yourself? Doing anything fun? Share any thoughts you have about the topic of summer in the comments section below.
Further Reading: Take a look at my archived collection of vintage ads blog posts HERE.
One of my top blog posts is a “Mini GuideTo Holding The Ultimate 1950’s Themed Party“. It’s a high level overview of how to plan your next 1950’s party (food, drink, games, clothing etc.). As the years have gone by I have been asked to do more indepth research on various topics from this post. Today is another one of those days….1950s Desserts. Perfect ideas for any party, event, social gathering or just for enjoying at home.
Source: Delish
Today’s post contains, vintage ads, vintage cookbooks and recipes. If you have a sweet tooth you are going to want to grab something sugary to snack on after this post.
Let’s begin!
Disclosure: Some of the links on my blog from Etsy , eBay, are Affiliate Links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
NOTE: If you click on any of the items featured below and they are not available, don’t fret! Hit the search button and see what else is on the websites. There are 1000’s and 1000’s of items being listed daily.
1950s Dessert Ideas For Your Next Party!
“Pretty for Parties….The hostess who serves one or more of these luscious-looking sweets at her next party can be sure of pleasing her guests. Even the not-so-confident cook should, with care, be able to make them.” 1952 vintage food article.
I love a good pineapple upside down cake, and my mothers receipe which is from her mother is DELISH!
Here is a vintage pineapple upside down cake 1955 ad showing how to make the cake using different cuts of canned pineapple from the Pineapple Growers Association.
When one thinks of the 1950s you must think of Jell-O and of course Jell-O Moulds! This 1952 ad from the Toronto Star Weekly features fun recipes for a ‘Hawaiian Fruit Ring’; ‘Grape-Pineapple Mould; ‘Carrot & Apple Salad’ and a ‘Jell-O Fiesta’. All of these are perfect for your 1950s party dessert table.
Source: Etsy
Ice Cream! So many ways to enjoy this cold treat. Ice cream sundaes, ice cream floats, banana splits, side of ice cream and so much more!
A 1950s Sealtest Ice Cream vintage advertisement.
Source: Flickr
Ice cream floats are one of my fav treats and are super easy to make. Dosen’t this ‘Seven-Up Float” look delish?
Source: Pop Culture Safari
“Cool Tangy…Tangerine Sealtest Sherbet” YUM! A 1950s vintage ad from the July 21, 1958, issue of “Life.”
Source: Etsy
“Party Desserts that are exciting, different!” A vintage Borden’s Eagle Brand recipe booklet from the 1950’s. (avail as of July 3rd, 2022 HERE).
Vintage cookbooks are a great way to have on demand vintage party foods for whatever occasion you are hosting. You can find loads online on websites like Etsy or even at your local vintage store. Happy collecting!
Baked Alaska aka Bombe Alaska-Make it with ‘Peters Ice Cream’.
Have you ever had this dessert? I have not but it looks so interesting!
Brief History of this dessert: The earliest version of Baked Alaska appeared in 1802 with Thomas Jefferson. He was one of the first presidents of the USA to serve ice cream at a state banquet in the White House. Legend has it that Jefferson asked for the ice cream to be encased in a hot pastry, creating one of the first versions of Baked Alaska. In 1804, American physicist Benjamin Thompson Rumford (who invented coffee percolators) was looking into the resistance of beaten egg whites to heat. Beaten egg whites are basically just meringue. He inadvertently ended up with his own version of a Bombe Alaska and nicknamed it ‘omelette surprise’ (Source).
Nothing says 1950s desserts like a Fruit Cocktail from Del Monte! The food ad features a recipe for ‘Five-Fruit Parfait’; ‘Super-Fruit Salad’ and of course the Fruit Cocktail itself.
Source: Etsy
Angel Food Cake! Oh yes that is a must for a taste of the 1950s and now you can make it at home with the recipe below, straight from a 50s cookbook.
Source: antiquealterego.com
Did you know that banana cream pie was the most popular dessert among American soldiers in the 1950s (source)?
1952 vintage ad for ‘My-T-Fine Dessert Pie Filling’ featuring a recipe for Banana Cream Pie.
Source: Reddit
Back in the 1950s, in an effort to sell more canned peaches, National Peach Cobbler Day, which is April 13, was created by the Georgia Peach Council (Source). Enjoy making this vintage recipe.
Source: antiquealterego.com
1958 Good Housekeeping’s “Book of Delectable Desserts” cookbook (avail as of June 4th, 2022 HERE)
Here is just a sample of some of the desserts recipes available to make. A good custard or pudding goes a long way at a party.
Source: Etsy
My last dessert I am sharing with all of you, is a ‘Party Pinwheel’ featuring ‘Jell-O Pudding & Pie Filling’ as seen in a 1957 advertisement. It would 100% be a show stopper at your party!
“Tropic-ripened pineapple…tasty jelly roll slices…all set off with wholesome, creamy-smooth Jell-O Pudding & Pie Filling”.
Source: Etsy
Israel’s beauty pageant winners of 1950 keep cool with ice pops on a hot Tel Aviv day.
Source: israel21c.org
I hope this post helped you feel inspired for your next parties dessert table or brought back some nostalgia for desserts you have enjoyed in the past (or maybe currently enjoy).
Question Time:Are any of the above desserts your favourite? Would you make any of the recipes yourself? Share any thoughts you may have on this topic in the comments section below.
